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På rätt spår i en osäker miljö?

En fallstudie av Banverket Telenät


Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business. Result: Banverket Telenät applies an emergent strategy formation connected with scenario thinking, also applying a resource based perspective. This is appropriate for dealing with an uncertain environment. In addition to that the company has a differentiation strategy within a chosen segment. The company has a flat sociostructure with informal paths of information together with an open flexible superstructure, which also is advantageously facing an uncertain future.

Författare

Åsa Johansson Mathias Strokirk

Lärosäte och institution

Linköpings universitet/Ekonomiska institutionen

Nivå:

"Magisteruppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla magisterexamen.

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