Dagens Nyheter 3.0
En kvalitativ jämförelsestudie av dagstidningens form i tryckt format respektive applikationsformat
TypographyVisual communicationNewspaperComparative studyIpadDagens NyheterTypografiVisuell kommunikationDagstidningKomparativ studieIpadDagens Nyheter
A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad. It alsoincludes what changes this transition has resulted in for the communication process.The study has been conducted through a qualitative content analysis, where acomparative process of the selected medias has occurred. The theories we have beenusing in the study were mainly from a typographic point of view focusing onreadability. Other than that we have made use of theories about visual communicationand theories of the digital media's impact on society.Our study shows that the transition from printed newspaper to digital newspaperadapted to an Ipad has taken typographical aspects into consideration whenpresenting the material. The convergence between printed media and digitalizedmedia has created a basis for interaction that makes the reader involved in theprocess. The former one-way communication has been replaced with a moreinteractive two-way communication where the user is more than just a receiver.