Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers..

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

Det senaste året har jag arbeta med analys av digital mediehantering, digital media som ett informationsverktyg samt tekniken bakom det. ?Hur kan man göra saker mer effektivt?, ?är webb-tv något för Försvarsmakten att använda sig av i syfte att göra sitt informationsflöde mer effektivt?, både internt och mot allmänheten. Föreliggande arbete tar upp tekniken bakom dessa områden, jag försöker även förklara hur relativt enkelt det kan vara att integrera dem i en existerande organisation utan att göra dyra omorganisationer. Jag har även inventerat AMF och FM media på deras utrustning, teknik och gjort en lista på vad som är användbart och på vad som bör tas bort inför en omstrukturering.

Introduction: During the last decades, the development of the communication society has contributed to new patterns of communications among people, but also increased the use of computers and mobile devices. It has become more common to communicate through social medias, which has led to the new phenomena cyberbullying. At the same time, studies have shown an increase in mental health problems among adolescents during the last 25 years. Aim: The aim of this literature review was to investigate and map the characteristics of cyberbullying and its relationship to mental health among adolescents. The aim was also to investigate adolescents own actions to stop cyberbullying.

I dag lider ca 25-35 % av skolungdomar av psykisk ohälsa. Tidigare forskning har visat att denna ohälsa beror på att ungdomar sover alltför lite, vilket i sin tur associerats till en ökad användning av sociala media. Orsakssambanden är emellertid oklara och varierar mellan studier. Av den anledningen genomfördes en enkätstudie på gymnasielever, för att ytterligare belysa hur sambanden ser hos svenska ungdomar.I undersökningen användes två frågeformulär bestående av en reducerad version av KASAM, ett sömnformulär, samt frågor angående sociala media.I studien deltog 51 elever (M: 18.0 år, SD 0.35), varav 22 kvinnliga och 28 manliga elever i ÅK 3. Resultatet visade att cirka hälften av eleverna (49 %) ansåg sig sova signifikant kortare tid än vad de önskade (p<0.0001).

Homelessness and homeless people is something that is described and explained in different ways over time. Since the 1950s, two discourses about homelessness and its causes has been competing with each other. One discourse hold the meaning that homelessness is caused by housing shortage and the other focus on individual shortcomings that make homeless to unsuitable tenants. In the media, homelessness and homeless often is associated with crime, addiction and mental illness, this reinforce the public perception of homeless people as deviants, which separates the homeless from society even more. The purpose of this study is to examine whether media representations of homeless and homelessness in an evening paper and a morning paper, has changed in the 2000s, and if these representations are consistent with those found in the reports of homelessness from The National Board of Wealth and Welfare. In order to achieve the purpose of the study and answer our research questions, the authors have used a discourse analytical approach using some key analytical tools from both critical discourse analysis and discourse theory in the analysis of the empirical material.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

The subject for this paper is the Class Action against Skandia Association, a civil organization formed in 2003 with the aim of claiming compensation for some 1.2 million life insurance customers. The background to its formation was one of the largest financial scandals in Sweden in recent times, involving a number of questionable affairs within the insurance corporation Skandia and its subsidiaries, most notably the life insurance company Skandia Liv. The interests of both the stake- and stockholders of the company seem, in certain ways, to have been grossly misrepresented. The scandal, as well as the reaction it spawned, pose a number of questions. In this study, we focus on two: a possible, and in many ways apparent crisis in the representation of interests in Swedish society, and the role of civil society in upholding the balance between these interests.We argue that what is often held to be the ?greed? or ?immorality? of individuals in scandals such as Skandia is, to a great extent, a mere reflection of the ?rational? underpinnings of modern-day capitalism.We find that trust has been a key mechanism of control in the relationships between consumers and agents in pension and life insurance markets, and that ?the Swedish model? that distinguished post-WWII Swedish society was a model heavily based on trust towards existing models of bureaucratic governance.

The Afghan war post 9/11 has become the source of multiple case studies. Recent studies suggest that variations in domestic support for deployment of troops in Afghanistan can be explained by means of the strategic narratives provided by the policymakers of the contributing state; a strong consistent narrative increases public support. Scholars recognize a Swedish catch-all narrative, which suggests weakens the narrative, thus raising the uncertainty among the public. This thesis investigates the projection of Swedish strategic narrative through elite Swedish newspapers. The content analysis reveals an inconsistency between the policymaker?s formation of the strategic narrative and the narrative projected by individual newspapers.

This paper discusses how ten blogs written by librarians talk about using games in the library. What do they talk about and what are their arguments for using games as a learning tool, and what does this say about their views on the library?s role in society?It is examined by using argumentation analysis together with a model for identifying different roles within the library on the blog themselves. By identifying the most important arguments used and placing them within the model, the paper aims to see how the bloggers view the library as a whole and as a part of society.It showed that the reasoning among the librarians varies, but most emphasis was on seeing the library as a meeting space together as an inspirational space, and the use of games can greatly help with that. Especially when viewing the library as a meeting space with room for everyone regardless of their interests..

Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umea?, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented.

Dagens stilikoner har en odiskutabel maktposition inom modebranschen. Media bidrar till utvecklingen genom att förmedla budskap till konsumenten. Avsikten med den här uppsatsen är att belysa medias roll i kommunikationen av stilikoner samtidigt som konsumentens förhållande till stilikoner ska granskas. Hur ser bilden av en stilikon ut från mediernas respektive konsumentens synvinkel? Är det medierna som styr vad konsumenterna anser vara stilfullt, eller är det i själva verket konsumenterna som har makten? Uppsatsen är av kvalitativ karaktär och baseras på djupintervjuer med konsumenter och mode¬experter.

Syftet med den här uppsatsen har varit att redogöra för hur fem kommuner har resonerat i valet av riktlinjer för sociala medier och huruvida den ökade användningen av social media innebär en rörelse mot e-demokrati och e-förvaltning eller inte. Med hjälp av en enkätundersökning har den empiriska delen av uppsatsen besvarats. Fyra frågor: Varför väljer en kommun att ta fram egna riktlinjer? Vad är bakomliggande skäl till en kommuns utformning av riktlinjer? Kan olika val av riktlinjer få negativa konsekvenser? Varför väljer en kommun att synas i sociala medier? ingick i en enkät som skickades via e-post till Piteå, Halmstad, Norrköping, Eskilstuna och Stockholm stad. Den femte frågan i uppsatsens frågeställning, nämligen: Vad skiljer sig mellan de olika riktlinjerna? har besvarats utifrån kommunernas dokument för uppsatta riktlinjer för social media som publicerats på kommunens hemsida.Social media är en del av statens mötesplats, en plats där vi människor kan ha direkt kontakt med politikerna och föra en diskussion.

In the two years 1994 and 2013 the focus of the Swedish media in the school debate has been on segregation, freedom of choice, and support for weak students. In 2013 while the media was still united on the above issues the overall emphasis is on profitability. In 1994 the focus was more on weak students who in 2013 are considered unprofitable.The purpose of this essay is to study the Swedish media and their debate on Swedish schools and witch concepts related to "one school that fits all" in the year 1994 and also in 2013.We have analysed related articles and their concepts, norms, and values to see if there are any differences between their focus on the said issues in the two years.We have also studied the ideas and concepts that came under scrutiny and discussion in these two years, and shall investigate if there are differences in the debates conducted in 1994 and those conducted in 2013..