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11519 Uppsatser om Media management - Sida 60 av 768

Från apparat till App : Public service i ett förändrat medielandskap

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Dagens Nyheter 3.0 : En kvalitativ jämförelsestudie av dagstidningens form i tryckt format respektive applikationsformat

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

Svensk massmedias EU-gestaltning Analys av Dagens Nyheters och Expressens EU-artiklar utifrån ett inrikes- och utrikespolitiskt perspektiv

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

Avfallshantering på byggarbetsplatser : Potential för en miljöeffektiv avfallshantering

This thesis concerns waste management on construction sites and was conducted on behalf of ICA Fastigheter.Areas of concern:How can an environmentally-efficient waste management system on construction sites be defined? What potential exists for exploiting the waste resources that are generated?How can the waste management be optimised by reducing the quantity of waste and by optimal sorting?How can the client of a project influence the waste management?The purpose of the work was to investigate sustainable waste management in the building and construction sector and to highlight waste as a resource from an environmental and economic perspective.The aim of the work was to define an environmentally-efficient waste management system, to analyse the potential that exists in waste management and to draw up guidelines for optimal waste management.The method consisted of a literature study, two visits to construction sites and four interviews.An environmentally-efficient waste management system means that the waste is managed in the following order of priority:Prevention     Reuse  Recycling     Energy recoveryLandfill     The prevention of waste is an important area that has not been adequately explored by the building and construction industry. The quantities of waste could decrease with the implementation of measures such as ordering materials in the dimensions required, prefabricated components, logistics centres with Just-In-Time deliveries, less and improved packaging and less wrapping. The reuse of waste materials and temporary apparatus as well as the use of a return pallet system are examples of reuse that reduces the quantities of waste.In most cases the source sorting work is a matter of course and the proportion going to landfill is down at a low level. The source sorting can be optimised by sorting all materials that can be reused and recycled to use them as a resource.

ISO 14001Miljörevisionsprogram för SAS Tech.

The demands of environmental effects in today?s companies have been increasing more andmore. To be able to withstand customers, cooperatives and government demands the ISO14001 certification should not be neglected.In January 2007 the general management of SAS decided to introduce an environmentalmanagement system for SAS Tech. The work which has been carried out is a part of thecertification process of ISO 14001 which will be completed by the end of year 2009.The aim is to create auditroutines for the company in order to be able audit ISO 14001standard internally which is a demand to get certified and to keep the certification in thefuture. A schedule has been done which audits different part of the standard at every auditduring one year.

The Key Success Factors of Grameen Bank - A Case Study of Strategic, Cultural and Structural Aspects

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency..

Fusionen mellan tre mediaorganisationer : Ur ett organisationskulturellt och förändringskommunikativt perspektiv

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

Styrningen av den svenska förskolan

In this study we have focused on the operational management of the public pre-school in Sweden. We have studied how the governance system is designed, why it is designed this way and what impact it has on the operational management. This has been analyzed from a theory stating that there are two types of organizations: pay-driven and function-driven. Through a case and document study we came to the conclusion that the pre-school is a function-driven organization but is nowadays acting on a market and have adopted characteristics of a pay-driven organization. We connect this change to the phenomenon New Public Management.

Mitt i smeten -fallet Arla Foods visar vägen för framtidens krishantering i en senmodern global värld

Today we live in an interconnected world. Through globalization and the development of information technology one can say that, today everyone is our neighbour. The result of our actions can easily spread and affect people on the other side of the world within seconds.Meanwhile, Third World countries are developing into stable economies and Western European corporations are expanding like never before and setting up their organizations in these new markets.This of course is not unproblematic, it creates new challenges for international organizations especially when it comes to communication. An example of that same problematic communication presented itself for Arla Foods in what came to be called the Cartoon Crisis.In late September of 2005 a number of cartoons depicting the holy prophet Muhammed were published in a Danish newspaper. This event sparked scores of protest ranging from Morocco to the Philippines.

En digital publikations skapandeprocess : Dagens funktioner och framtidsvisioner

Detta projekt har haft som syfte att producera och grafiskt formge det kommande numret av tidskriftsapplikationen Scandinavian Architectural Review för förlaget It Is Media Svenska AB i Stockholm. Skapandet har utgått från applikationens tidigare grafiska profil och har ämnat att följa tidigare utseende och funktioner utan nya tillägg. Hela produktionen har skapats genom Adobe InDesigns tilläggstjänst Adobe Digital Publishing Suite. Efter att produktionen färdigställts har en analys gjorts av den färdiga applikationen enligt en heuristisk utvärdering ur ett människa-datorinteraktionsperspektiv, till vilken David Benyons tolv designprinciper har  tillämpats. Till stöd i analysarbetet har ett aktivitetsdiagram skapats för att ge en god överblick över hela tidskriftens disposition.

Styrsystem, Kunskap och Innovation. Vertikal elasticitet i ett kunskapsintensivt företag som Öhrlings PricewaterhouseCoopers i Lund.

Det finns ingen entydig bild av hur man ska uppfatta innovation. Vi kan dock säga att det hänger intimt samman med kunskap. Ur denna synvinkel är det intressant att styra kunskaper så att de blir en resurs för företaget via knowledge management. Vårt syfte är att undersöka hur styrsystem förhåller sig till kunskap och innovation i ett kunskapsintensivt företag genom att med kvalitativ metod studera hur medarbetare på Öhrlings PricewaterhouseCoopers i Lund upplever sin arbetssituation.Vi kommer till slutsatsen att styrsystem påverkar kunskapsutveckling och innovation via vertikal elasticitet. Strukturella, sociala och kulturella dimensioner menar vi inte i sig ger en tillfredställande bild av de erfarenheter undersökningen gör..

Kundrelationer och kundmått i bank

Uppsatsen är en fallstudie av Nordea, Provinsbanken, Handelsbanken, Föreningssparbanken och SEB. Uppsatsen syftar till att undersöka hur banker arbetar med kundrelationer och vilka kundmått som används..

"Skelettflickor med ränder på armarna" - en diskursanalys om hur det skrivs om självskadebeteende i media

Syfte med denna uppsats har varit att se hur det skrivs om självskadebeteende i media. Vi har genomfört uppsatsen genom att granska ett urval av debattartiklar från svenska tidningar där det på något sätt skrivs om självskadebeteende. Artiklarna är skrivna av politiker, en överläkare, en sjuksköterska och en journalist såväl som flera personer med egen erfarenhet av självskadebeteende. Utifrån dessa artiklar och våra teoretiska perspektiv har vi reflekterat kring hur det skrivs om självskadebeteende i svensk media.Vår uppsats har ett diskursanalytiskt angreppssätt där vi främst utgår från den franske filosofen Michel Foucaults tankar kring diskurser och diskursanalys. Vi problematiserar även diskurserna utifrån begrepp som makt och genus.Under vårt uppsatsarbete har vi identifierat tre diskurser i artiklarna: en patologidiskurs, en könad diskurs samt en resursdiskurs.

Sextortyr eller frigörelse : Konstruktioner av sadomasochism i svenska dagstidningar 2007-2011

Denna studie kom till efter att RFSU hade börjat arbeta med frågor om sadomasochism, och efter att Socialstyrelsen tog bort sadomasochism ur sin diagnosmanual. Syftet med studien är att ta reda på vilka diskurser som används när media talar om sadomasochism.Queerteori är det teoretiska fundamentet i studien. Jag utgår även från Michel Foucaults teorier. Min metod är foucauldiansk genealogisk diskursanalys. Analysmaterialet består av 33 tryckta artiklar från svenska dags- och kvällstidningar.Resultatet visar att talet om sadomasochism i media följer olika diskurser.

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