Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

This essay is about use, misuse and non-use of history in politics. To recognize genocide is a use of history that has been established in politics, but also sparked debate. The position of non-use of history in international policy towards Turkey's denial policy has increasingly been replaced by recognition of genocide as a matter of making up with the story, moral consider, and where fundamental issues of culture, identity, history and morality has become guiding element in the discourse behind European expansion and integration policies. A breakthrough for this change is due to the Cold War's end; since the 1980s it has become possible to realize the humanitarianism which has its roots in the Enlightenment humanism underlying the United Nations, and later the EU conventions on human rights and genocide conventions. A genocide concept has become an important discourse in world politics that puts moral pressure on states to act.

Syftet med denna uppsats var att underso?ka om det finns skillnader och i sa?dana fall vilka skillnader pa? reklamannonser fo?r hudva?rdsprodukter i livsstilstidningar som sa?ljs i Sverige, fo?r kvinnor respektive ma?n. Jag har gjort en retorisk inneha?llsanalys av totalt tolv annonsbilder. De teorier jag utga?tt ifra?n a?r genus, retorik och media- marknadskommunikation.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

Syfte: Syftet med denna studie är att undersöka hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media. Frågeställningar:?       Vilken inverkan anser deltagarna att media har på deras sociala kön och kroppsuppfattning??       Ser deltagarna någon skillnad på hur killar och tjejer förhåller sig till media i sitt identitetskapande??       Vad anser deltagarna att de normer och ideal som media förmedlar innebär för derasidentitetsskapande? Sammanfattning:Vår datainsamlingsmetod har bestått av två kvalitativa gruppintervjuer som genomförts på gymnasieskolor med deltagare som går sitt tredje år. Vid analysen av den insamlade empirin har vår teoretiska utgångspunkt varit Socialkonstruktionism och fenomenologin vår förståelsegrund.  Vid analysen har vi använt oss utav IPA ? metoden.

 Uppsatsen behandlar och belyser vilka diskurser som präglar den allmänna debatten och rapporteringen kring religionen islam och dess utövare muslimer i "dagens" tryckta svenska nyhetsmedia. Huvuddelen av studien är koncentrerad till att fastställa hur de både begreppen islam och muslim framställs och definieras i empirin, men problematiken kring huruvida ett "vi" och "de andra" tänkande existerar berörs likväl. Vidare reflekteras över differenser i det empiriska materialet. Materialet påvisar att det finns skillnader mellan hur de både begreppen beskriv i olika genrer i de aktuella texterna.  .

This study is based on how politicians? standars were represented in the debate about assisted reproduction of single women and surrogacy in Sweden. And also which arguments the politicians performed on both issues. The study was based on the protocol 2011/12:91 from the parliamentary debate in Sweden. The aim of the study was to examine political standards is identified according to parenting and family in the assisted reproduction and surrogacy debate.

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

This thesis is a discourse theory analysis of two feminist anthologies - Det heter feminism! and F- ordet.  By analyzing these texts through the three categories feminism & feminists, gender equality & equality and sex/gender & sexuality I have raised questions about the feminist debate in Sweden in the 21st century.The discourse theory?s ideas of descriptions of reality and fixation of meaning lies as a foundation for this thesis. The concepts of social constructionism, post structuralism and essentialism/anti essentialism are central for the analysis as well as concepts connected to the three previously mentioned categories.The intention of this thesis is to describe and analyze a fraction of the Swedish feminist debate in the 21st century and discuss its meaning in a societal context. A number of conclusions were reached in the final discussion.

Det övergripande målet för svensk jämställdhetspolitik är att kvinnor och män ska ha samma möjligheter, rättigheter och skyldigheter inom alla områden i livet och det råder politisk enighet om detta. Trots denna enighet är vårt samhälle fortfarande inte jämställt. Varför? Luleå Tekniska Universitet har genomfört en studie av norrbottnisk medias gestaltning av kvinnor och män, med ambitionen att skapa en grund för en bredare diskussion om hur kvinnor och män skildras i media. Studien visade att 72% av alla nyheter handlade om män och 18% handlade om kvinnor.

Feministiskt initiativ är ett nytt parti som liksom mycket annat har skildrats av media. Syftet med den här kvalitativa studien är att studera vad media har berättat om Fi, utifrån en kritisk diskursanalys och socialkonstruktionistisk grund vill vi studera vilka diskurser som media, i vårt fall tidningsartiklar från de stora rikstidningarna, förmedlar om partiet Feministiskt initiativ. De tidningar som vi hämtat artiklar ifrån har varit Aftonbladet, Svenska Dagbladet, Dagens Nyheter, Metro och Expressen och utgjort grund för empirin. Igenom vår analys hittar vi olika mönster och teman, däribland tre framstående diskurser: kampdiskursen, ledardiskursen samt jämställdhetsdiskursen. Dessa går in och fogas på olika sätt för Fis framträdande i medias texter.

Abstract Author: Maria StåhlTitle:  Level: BA Thesis in Media- och kommunikationsvetenskapLocation: LinnaeusUniversityLanguage: SwedishNumber of pages: 51  This report is a critical discourse analysis of the attributes that surround the word basic income/medborgarlön in four Swedish daily newspapers. The study explores how the text in the newspapers attributes the word and what the consequences might be for the readers and for the political agenda when it comes to the discussion of justice and responsibility. The attributes that characterizes basic income in the media are mostly negative and there is no discussion where work strategy and basic income is seriously spoken of. Work strategy is taken for granted and is not questioned by anyone. The alternative that basic income could be is being ridiculed which becomes clear by the attributes that are chosen. The figuration of basic income in these media is characterised mostly by negative and depreciatory attributes.