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5039 Uppsatser om Mass media - Sida 7 av 336
Tjänster av allmänt ekonomiskt intresse i EU-rätten : Om balansen mellan konkurrensintresset och andra samhällsintressen samt hur balansen påverkas av positiv och negativ integration
A group of companies that only recently has caught the attention of Swedish designers, enterprises and media are the so -called "furniture pirates". In Sweden it?s mainly two companies that have ended up in the spotlight. The online stores Ikon M and Designers Revolt are two companies which currently sell replicas of famous Swedish and foreign designers. Although the designs sold are copyright protected in Sweden, and most other European countries, the right holders can only stand by and watch as more or less exact copies are sold for a fraction of the price of the originals.The business model - to exploit the EU?s free movement of goods and the UK's short term of copyright protection in matter of mass-produced art (industrial design) - has proven successful for the companies that practice it.
Samhällsmoral genom lag? : En sociologisk studie av de viktigaste argumenten för en svensk civilkuragelag
A tragic event in 2012 sparked a debate about the need for a law of civil courage when it became clearthat passivity in situations where people ?s lives are put in danger is not punishable. In this essay based on qualitative interviews with jurists and students of law the issue of civil courage is analyzed with the help of sociological theory. My objective has been to try and find out if a law of civil courage can be motivated with the argument that it would strengthen the public moral. My conclusion is that a law of moral courage is not a suitable way of making people more willing to help others or to strengthen the civil courage or the public moral.
Lojalitetsskapande genom Mass Customization : Hur skapas kundlojalitet när kunden är chefsdesigner?
Konfektionsbranschen har sedan tidigt 1900-talat fungerat genom ett massproducerande maskineri som erbjudit ett likriktat utbud till sina kunder, kunder som ansetts vara en enda stor massa, idag har konsumenter en större insikt i sin egen konsumtion och en stor vilja att påverka. Tack vare den tredje industriella revolutionen är ett nytt paradigmskifte på väg, kunden involveras i design- och produktutvecklingsprocessen och resultatet är att en unik produkt kan produceras samtidigt som företaget uppnår stordriftsfördelar genom modularisering, detta kallas för Mass Customization. Forskning visar att kundinvolvering ofta leder till en lojal kund och utifrån detta är uppsatsens syfte undersöka hur konfektionsföretag inom Mass Customization arbetar med att skapa kundlojalitet. Uppsatsen utgår från en kvalitativ metod där intervjuer med företagen Tailor Store Sweden AB och Suitopia Scandinavia AB är grunden för informationsinsamlingen. Analysarbetet har en teoretisk syntes som utgångspunkt, syntesen bygger på teorier gällande relationsmarknadsföring, kundanpassningar, hur företag skapar lojala kunder samt e-lojalitet.
Kvinnors hälsa och media
Kvinnors hälsa och media. En kvalitativ studie angående om media påverkar kvinnors sätt att se på sin hälsa..
Sociala mediers påverkan på ungdomars hälsa
In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of social media. The purpose of this study was to investigate young people's experience of social media and any associations between social media and adolescents health by answering the questions: ?how does young people use social media?, ?what risks can occur in young people's use of social media? and ?how can social media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.
Tre skolor i en mindre kommun : En kvalitativ studie av grundskolerektorers syn på skolbiblioteksverksamhet
The purpose of this bachelor?s thesis is to examine what attitudes the administrators of the selected elementary schools have towards school library media centers in general but also towards their own respective library media centers. Furthermore, it is to examine the administrators? views on their school librarian?s role in the library media center as well as an integrated part of the school activities. A branch in this purpose is to examine if there is any differences in staffing the library media centers with a library media specialist or a teacher-librarian.
Sociala medier : Marknadsföring och innehåll
The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..
Dialogens betydelse för företag : Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.
TV- produktion i ett förändrat mediesamhälle : En fallstudie på Go?kväll på SVT
The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.
Barns delaktighet i användningen av media och IKT i förskolan
Today's children characterized and named according to Palfrey and Gasser for digital natives. Children are shaped by the use of media and ICT (Information- and Communication Technology) in a natural way. If their participation in environments where the media and ICT is common, it leads to other conditionsthan the previous generations. The purpose of this study was to understand and describe what teachers say and do to create involvement in children's use of media and ICT tools. The former media education development works carried out at preschools in Piteå municipality was the starting point and inspiration for the study. Study was based on a qualitative approach. Qualitative interviews and participant observations were carried out at one preschool in Piteå.
En studie om sociala medier och perception
Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.
A?r det egentligen inte bara ett slo?seri med tid och pengar? : En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg
Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.
Rekrytering 2.0 : - En fara för arbetssökandes personliga integritet?
This paper examines how recruiters use social media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using social media as a recruitment tool. Our result demonstrates that, today recruiters use social media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through social media. Recruiters believe that job seekers are responsible for the information contained on the their social media.
Massmediekommunikation som strategi för att öka
medlemsaktiviteten inom religiösa samfund
The intension with the thesis is to investigate how mass communication is adopted as a strategy to increase the membership activity within religious communions in Sweden. In the years past it has shown a decreased activity within religious communion, deliberate strategies have been missing and efforts on resources for less effective strategies have been made. The study has been carried out through a review of existing theory within the field of subject, communication within religious communion and the use of mass communication within religious communion. The Swedish church was chosen as a case, where three persons were interviewed. The result from this study shows that the Swedish church communication operates on several different levels: these are detached and self-determinate.
Utvärdering av pelletsförgasning för glassmältning : Fullskaleexperiment vid Kosta glasbruk våren 2004
Den negativa miljöpåverkan från förbrukning av fossila bränslen ökar kravet på förnyelsebara energikällor. Biobränsle är ett speciellt lovande alternativ. Detta projekt vill visa på möjligheten att använda gas från biobränsleförgasning som förbränns utan synliga flammor i glassmältugnar. Med bättre teknik är det möjligt både att upprätthålla produktionen och reducera kväveoxidutsläppen med ekonomiska fördelar. Biobränslena bidrar inte till växthuseffekten.