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1003 Uppsatser om Marknadsföring online - Sida 44 av 67
Sociala Medier inom B2B företag : En kvalitativ studie av sociala mediers pÄverkan pÄ varumÀrket, kundrelationerna och marknadsföringen
Sammanfattning I denna uppsats presenteras en kvalitativ studie som syftar till att undersöka invandrarungdomars identitetskonstruktion och hur ungdomar som vÀxer upp med inflytande av tvÄ kulturer sjÀlv beskriver kÀnslan av tillhörighet i förhÄllande till sitt tidigare hemland respektive Sverige. Problemformuleringen syftar till att besvara frÄgor om hur ungdomarna ser pÄ sin identitet och hur det formas i kulturmötet? Vidare undersöker vi var ungdomarna har sin tillhörighet och vad det beror pÄ? Vi genomförde fem intervjuer med invandrarungdomar i Äldrarna 22-26 Är. Gemensamt för dessa intervjupersoner Àr att de alla kom till Sverige i en tidig Älder. Resultaten frÄn vÄr studie visar att samtliga intervjupersoner har utvecklat en tillhörighetskÀnsla till bÄde Sverige och till sitt ursprungsland.
E-handel och tillit : En kvalitativ studie om fo?retags och kunders perspektiv pa? tillit
Statistics indicate an increase in online shopping. This indication could result in the loss of safety factors for the customer, for example the possibility to physically examine the product, interact with professional store personnel and try the product before purchase ? factors which all could support the customer in her choice of company and product. The purpose of this study is to increase the theoretical knowledge regarding strategies in the area of trust-development between customers and companies. We have chosen to investigate what strategies web based companies apply and how they are perceived by their customers.
En skola för alla : Pedagogers syn pÄ integrering och inkludering av sÀrskoleelever i grundskolan
This study examines the cultural place and status of video and computer games in the Swedish public library. Using works on popular culture and the theories of Pierre Bourdieu, this study employs quantitative methods, as well as textual analysis, to analyze the results of an online questionnaire with 19 questions focusing on selection criteria, shelf placement, perceived competence, as well as reasoning for having or not having these games in the library. 286 out of the 440 libraries contacted is participating in the study, and the libraries consist exclusively of public libraries in Sweden that are found in the database of the Royal Library.The results of this study show that a larger number of libraries than previously indicated have started to provide electronic games to their patrons. At the same time, patterns in the data and comments suggests that these games in many cases still do not enjoy the same level of cultural recognition as other media. Indicative of this is the way most libraries seem to focus on the medium being exclusively for their young patrons, with seem-ingly very little in the way of investment for adults.
Sociala media och arbete: Relationen mellan psykologiskt arbetsklimat och nyttjande av sociala media i arbetet
Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och
anstÀlldas anvÀndande av sociala media i arbetet söktes stöd för studiens
huvudsyfte: om anstÀllda anvÀnder sig av sociala media i arbetet om
arbetsklimatet inte upplevs som positivt, samt om sociala media anvÀnds, hur
anstÀllda dÄ uppfattar sociala media som hjÀlp och stöd i arbetet. Genom en
webbaserad enkÀt samlades data in frÄn deltagarna (N = 27), vilka hÀrrörde frÄn
tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av
ackumulerad data skedde till övervÀgande del genom Spearmans korrelationstest
och Mann-Whitney U-test. Resultatet indikerade stöd för tvÄ av studiens tre
hypoteser vad gÀller samband mellan upplevelse av psykologiskt arbetsklimat och
anvÀndande av sociala media, samt skillnader mellan anstÀlldas upplevelse av
relationer till kollegor offline och anvÀndande av sociala media. DÀremot
hittades inga signifikanta skillnader för hur anstÀllda, beroende pÄ hur de ser
pÄ kunskap, tar stöd frÄn relationer online och offline..
Mödrars upplevelse av stöd vid amningsstarten
IntroductionStatistics show a declining trend despite the many benefits of breastfeeding.AimThe aim was to investigate how new mothers experienced the care associated with childbirth, with focus on breastfeeding.MethodThe study included mothers who gave birth in a hospital in the middle region of Sweden during 2011, and who responded to an online survey (n?1000). The present study was based upon answers from the open questions concerning dissatisfaction and suggestions for improvement and have been categorized using content analysis.ResultsMothers described failure in several areas, with a negative impact on breastfeeding. Many experienced that they had not been seen and treated like an individual, and that the healthcare staff had been unpleasant, impersonal, ignorant and stressed. Mothers wanted more credit from the staff concerning their own ability and some reported that they had been controlled and ?run over?.
Faktorer som pÄverkar samtal med patienter ur ett tvÀrkulturellt perspektiv
Syfte: Syftet med denna litteraturöversikt var att beskriva vad det kunde finnas för faktorer som pÄverkade genomförandet av ett samtal med patienter ur ett tvÀrkulturellt perspektiv. Metod: Studien genomfördes som en litteraturöversikt. Artiklar söktes ur databaserna: PubMed, CINAHL (Cumulative Index to Nursing and Allied Health Literature), Wiley online library samt Science Direct. Resultat: Resultatet visade pÄ att kommunikation i det tvÀrkulturella mötet var beroende av en kulturell kompetens hos hÀlso- och sjukvÄrdspersonalen. Vidare visade resultatet pÄ brister i hÀlso- och sjukvÄrdspersonalens kulturella kompetens, samt att det i sjuksköterskeutbildningen saknades specifik utbildning inom kulturell kompetens.
Indexering av humanistisk litteratur och humanistiska databaser ? exemplet MLA International Bibliography
This thesis aims to answer the following questions: What type of vocabulary is used in the humanities? What does this implicate when it comes to indexing in the humanities? How do humanities scholars seek information and what type of information do they need? What consequences does this have when it comes to the development of humanities databases? How is the MLA International Bibliography organized? How does its indexing system ? CIFT ? work? How does the MLA International Bibliography correspond with the needs of the humanities scholar? The study shows that the type of vocabulary used in the humanities differs significantly from that used in the sciences. Therefore, information retrieval is often said to be problematic in the humanities when compared to the sciences. This is, however, not completely true. If consideration is taken to the different type of vocabulary used in the humanities, subject access proves to be more straightforward than has been generally recognized.
Förtal pÄ internet : en analys av det allmÀnnas ansvar och den enskildes möjlighet till rÀttslig prövning
Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.
Under ytan
Tidigare forskning visar att det finns bristfÀllig information gÀllande kunskap och förebyg-gande av Àtstörningar. Dessutom har det skett en gradvis ökning av Àtstörningar bland kvinnor pÄ senare Är, vilket styrker denna studiens relevans. Syfte med denna studie var att undersöka elittrÀnares uppfattningar om och syn pÄ Àtstörningar bland kvinnliga simmare. Datainsamling gjordes genom semistrukturerade intervjuer med elittrÀnare i simning. Intervjuerna utfördes baserade pÄ en intervjuguide innehÄllandes fyra teman: allmÀnna frÄgor, uppfattning om Àt-störningar, fysiska egenskaper samt förebyggande av Àtstörningar.
Att fÄ rÄdgivning av en grÀsand : En studie om webbplatsers bilder och deras funktion i konstruktionen av ungdomars identitet
Studiens syfte Àr att granska bilder, layout och reklam frÄn olika webbplatser och analysera hurdessa bilder kan pÄverka ungdomar i deras konstruktion av sin identitet. De hemsidor som granskatsvaldes ut genom en informant och valet av informant gjordes genom en enkÀtundersökning somfokuserade pÄ vilka webbplatser ungdomarna besökt under en vecka. Den valda informanten bleven 15-Ärig tjej som fyllde i enkÀten utförligt och hade besökt mÄnga hemsidor som innehöll mÄngabilder och som var intressanta för studien. Studien av de olika webbplatserna visade att hemsidornahade mestadels neutral layout, men innehÄll mÄnga bilder med mÄnga olika starka budskap. Genomatt spara och dela bilderna via sin egen profil och andra hemsidor ges man som anvÀndare möjlighetatt uttrycka och konstruera vem man Àr och vem man vill vara genom att förknippas med en viss typav bilder.
Digitala kvitton och dess framtida tillÀmpningar
Consumers today leave a fragment of information when they pay with their debit and credit cards. The aim of our work is to investigate ways to design a concept of a system in which digitally stored information that today is fragmented among several different holders, can be assembled into a system and made available to consumers. In our study of how a system for financial flow of information should be designed, we intend to study the present situation and the attempts made to alter it into a more informative reality. We intend to investigate the flow of information when a consumer pays by card, and the possible solutions regarding the design and transportation of digital receipts. A majority of the information of our digital consumption is today handled digitally.
Ensamkommande flyktingbarn i media : - en diskursanalys
This research intends to study the media's representation of unaccompanied refugee children on the basis that the media has a power in the construction of society. The focus is on whether children's vulnerability and needs are presented in the media and whether the children?s voices are heard. It is also of interest to study the agents that speak in the media concerning unaccompanied refugee children. The study is based on a theory that social reality is a construction of interaction between individuals and groups. Furthermore the study also incorporate the idea that the media, through its control of language, has power to create discourses which may affect the way different groups in society are looked upon.
Det frÄnvarande i det reella inflytandets nÀrvaro : En studie om möjlighetsvillkoren för barns inflytande i förskolans pedagogiska praktik
The purpose of this graduate work is to seek knowledge about how children?s right to participation and influence is interpreted and understood in a specific context and also to examine how this right can be conditioned and shaped by the pedagogical practice of early childhood education.The focus of this study has been to examine the arguments and attitudes towards the right to participation and influence as a pedagogical practice as it is understood in early childhood education. Additionally, I have been interested in studying the affordances and restrictions that early childhood educators experience when dealing with childrenŽs right to participation and influence.The platform used for data collection is Facebook and the informants recruited were active participants in forums regarding democracy in preschool education. In the second phase of the study I conducted online focus groups with these participants.For the analysis of the material I have adopted a poststructuralist perspective, starting from Jaques Derridas philosophical texts and use of deconstruction.The results show the complexity in early childhood educationŽs democratic mission. What becomes clear is the importance for the teachers to adopting an open, ethical and democratic approach in order to make childrenŽs right to participation and genuine influence possible in the everyday reality of early childhood education. .
Att upptÀcka det ovÀntade : En studie av begreppet serendipitet och dess förekomst pÄ det digitala folkbiblioteket
The purpose of this study is to examine if digital public libraries are serendipitous environments. Serendipity in this instance is defined as finding something unexpected and valuable, while searching for something else.A survey was conducted at two Swedish digital public libraries, where the patrons were asked to fill in a questionnaire online. The questions were based on the work on serendipitous digital environments by Lori McCay-Peet, as well as considerations of human factors that could possibly influence serendipity.The result indicate that a majority of patrons experience serendipity at the digital library, although it?s still more common to do so at the physical library or on other web sites. The result also confirms the importance of taking human factors into account when studying serendipity.
Utvecklingsfaktorer i en webbportal : En studie av anvÀndares beteende i en globalt anpassad webbportal.
Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers.