This paper aims to investigate whether a small organization with small development teams can find a value in leaving a functioning development process to follow a formal systems development methodology, if these organizations can find support in an agile systems development method and in such case the method needs to be adjusted according to the organizations unique conditions.A traditional plan-driven system development methodology includes a number of phases that are carried out sequentially and a completed phase can basically not be resumed. All requirements are specified at the beginning of a project and at the end of the project only one delivery of software take place. This can cause difficulties in for example dealing with changing requirements. Agile system development methods intend to deal with changing requirements and to enable continuous delivery of valuable, working software.In this paper, both the traditional plan-driven methods and agile methods will be explained. Research methodology and existing system development theories will be discussed and a company where the study has been conducted will be presented.

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

This thesis deals with co-operation between municipalities viewed from the perspectiveof the small municipality. It poses two questions: How and why doessmall municipalities co-operate? and Which is the place of the small municipalityin a larger organization?. To examine this three Scanian municipalities have beenstudied and one Norwegian municipality is used to provide a perspective on theSwedish discussion.Four theoretical topics guide the thesis. Firstly the core values of municipalities;democracy, autonomy and efficiency.

Background and problem: The background to this study is the organizations increased difficulty to retain employees in the organization when more and more employees today choose to do their career in several organizations. The problem to keep the employees in the organization leads to several problems where the loss of experience reduces efficiency and increased risks and cost associated with recruitment are some problems that arise. The problem therefore faced for this study is: How can opportunities for career development within an organization created to get employees to stay over time?Purpose and method: The purpose for this study is to describe how organizations can create opportunities for the development of career that gets employees to stay within the same organization and make their career in this organization. The method used for this study is a qualitative approach where data is collected through semi-structured interviews in a case study.Empiricism: The empirical result have shown there are four factors that an organization should overhaul to create an opportunity for the development of a career that gets employees to stay in an organization over time.

Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

The industry of management training programs is increasing rapidly. Every year numerous organizations sponsor expensive management training programs for their managers, hoping that this will pay off and make the organizations more profitable. The companies that offer these management training programs could be seen as important conveyers of conceptions of leadership. Thus, the purpose of this thesis is to identify similarities between a number of management training programs and see how they are related to different leadership theories , and based on this try to recognize the conceptions of leadership that are conveyed. The study is of qualitative nature and is based on interviews with representatives from five management training companies in Sweden along with a text analysis of written material presented by the companies.

Bakgrund:Idag används många olika tekniker för att fånga uppmärksamheten hos vår tids upptagna människor. Det är inte längre tillräckligt för en annons att innehålla fina bilder och en bra slogan, det vill säga att enbart förlita sig på traditionella marknadsföringstekniker. Företag som vill försäkra sin överlevnad måste idag använda sig av nya och alternativa medier på ett innovativt sätt. Något som också har blivit allt vanligare är att använda sig av marknadsföring med hjälp av word-of-mouth (WOM) ? en sorts marknadsföring som förlitar sig på att konsumenter delar med sig av sina erfarenheter och åsikter om en viss produkt, tjänst eller varumärke till sina medkonsumenter.Syfte:Genom en explorativ undersökning samt parallell användning av kvalitativa och kvantitativa undersökningsmetoder vill vi genomföra en fallstudie på en utav Sveriges största aktörer inom destinationsbranschen ? Apollo.

Background: Today there are high claims on organizations to show a positive economic view. To satisfy the demands and expectations from interested parties it is very important to carefully plan the companies tied up capital and cash flows. Purpose: The purpose with the thesis is to describe what actions organizations take to resolve the conflict between showing a positive cash flow and the need to tie up capital.The purpose is also to explain the different factors that must be considered when making decisions regarding cash flow and capital tied up. Method: A qualitative study of the actions and factors wich must be considered when decisions in swedish construction companies are made regarding cash flow and capital tied up. Results: A model of the factors and actions that affect cash flow and capital tied up in projects.

Background: It has been a common perception in the media in recent years that external shopping malls extinguish the trade in Swedish downtown areas. Factors that promote external shopping malls are that customers become more and more indolent and more people buy cars. Despite this fact, downtown areas have a great deal to offer when it comes to creating a pleasant atmosphere. Furthermore, customers are becoming more demanding and want something extra while doing their shopping. More and more shopkeepers therefore realize the importance of events as an instrument to offer experiences to the customers.Purpose: To investigate whether shopkeepers in downtown Linköping consider the external shopping mall in Tornby a competitor or not and, if so, in what ways the trade in the downtown area has been affected by Tornby.

The purpose of this study is to highlight the second home sector in Sweden and Denmark, in a comparative study of regulations for the second home market, and residence requirement. Two attractive second home island destinations is being compared in Ven, Landskrona and Gudhjem, Bornholm. The study addresses issues such as the local effects of a regulation of the second home market get at a local level, and the effects generated by deregulation, as well as local people's opinions about second home regulation in a popular second home area in southern Sweden. This has been examined using a mix between qualitative method and quantitative methods, and the study is based on six semi-structured interviews from informants from Ven, Bornholm, and Gudhjem which has been analyzed throughout a thematic analysis. In addition to the interviews, diagrams from the Central Bureau of Statistics of Sweden and Statistics Denmark, and various real estate websites, and a field observation from Ven and Gudhjem will be presented.The result shows that show that the discussion on residence requirement has been going on for a long time in Sweden and Ven, but the local organizations found more disadvantages than advantages and are now looking in to other solutions, while other locals believes that there are more advantages with a residence requirement. In Denmark it?s revealed that there is recently started discussion between municipal decision-makers and local organizations about the regulations, and if it should be abolished or not.

This exploratory thesis uses qualitative research to investigate how digital music is beeing packaged. The main study consists of 11 deep interviews with key representatives of the digital music industry in Sweden. These are (record companies) EMI, SonyBMG, Universal, Warner, (DSP) InProdicon, (mobile operators) 3, TeliaSonera and (cell phone producer) SonyEricsson. Packaging is a concept of marketing that has specific implications depending on which good or service that is being packaged. Packaging occurs at different levels in the production chain.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

This is a qualitative essay that has its starting point in the deindustrialized community in the county of Kalmar. At the time deindustrialization started, the globalization and the technical development took form, this resulted in increasing traveling in the world. The communities that had lost their industries had to find new ways of surviving. The politicians used the increasing travelling and tourism and saw a new industry in the tourism, therefore they made cultural heritage visible. Main focus lies in the will from politicians to visualize cultural heritage for economic gain and the administration of cultural heritage that in essence had to accept a new use of the cultural heritage.