It has in a broader extent become important for companies and other organizations with large organizations to have a properly functioning web platform where content management is an essential part. Polopoly is a web content management system developed in Sweden, used by several European corporations but foremost Scandinavian such working in different media related business areas.Our aim has been to analyze this tool and render a report which hopefully will assist the initiator of our thesis; a consulting enterprise called Qurius, in their negotiations with future customers, when to suggest Polopoly as a suitable content management solution.By using case studies at companies currently using Polopoly, our goal is to define which characteristic makes the product a competitive publishing tool. To put our analysis in perspective, we will compare the most important aspects of Polopoly with a similar product.According to the results of our investigation we consider Polopoly being a beneficial choice with regard to a number of important parameters. Finally we have summarized these properties in a list of examples explaining in which cases Polopoly is a preferable alternative as a web based content management platform..

This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from responsible gambling to problematic overconsumption, are influenced by marketing and gaming experiences. This includes an analysis of how cognitive limitations and psychological biases can lead to irrational decisions and an increased risk of gambling addiction. From the producer's perspective, it examines how gambling companies use marketing strategies and technologies to increase profitability and what incentives they have to take social responsibility according to modern Corporate Social Responsibility (CSR) principles. It appears that companies do not see CSR as a business goal beyond the risk of current and future regulatory compliance requirements and policy changes. From the legislator's viewpoint, the current regulatory framework for the gambling industry is discussed, including the changes that occurred in 2019 when the special monopoly form we had in Sweden was transformed into a license market.

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

The subject of this Master?s thesis is the process of change in a public library context, the implementation of the Stockholm City Library?s homepage Biblioteket.se. The aim is to examine the factors that influence this particular change and how they affect the process and extent of change in practice. The study designed as a qualitative case study is based primarily on document analysis, and supplemented by an interview. DiMaggio?s and Powell?s three mechanisms of change; coercive, mimetic and normative isomorphism, is applied.

Bakgrund: Humant Immunbrist Virus (HIV) är en infektionssjukdom som angriper kroppens immunförsvar vilket leder till att det stegvis försämras och slutligen helt avtar. Historiskt sett har patienter med HIV blivit diskriminerade i samhället och orättvist behandlade. Joyce Travelbee?s omvårdnadsteori tar avstånd från en generaliserande människosyn och förespråkar att se individens unika egenskaper, och sjukvårdspersonal ska enligt lag möta patienter med lika värde och lika vård oavsätt diagnos. Syftet är att beskriva erfarenheter som vuxna patienter med HIV har av möten med sjukvårdspersonal.Metod: En systematisk litteraturstudie.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

En kvalitetsförbättrande metod som senaste åren blivit vanlig inom Hälso- och sjukvård är Lean Healthcare - en verksamhetsfilosof som går ut på att eliminera slöseri och skapa värde för patienterna. I takt med att informationssystem och informationsteknik (IT) har utvecklats har informationsförsörjning fått en allt viktigare roll i vårdprocessen. Tidigare undersökningar visar dock att vårdpersonalen upplever att det finns många brister kopplade till informationssystem och IT. En explorativ fallstudie genomfördes där kvalitativ data samlades in med hjälp av intervjuer, dokumentstudier samt observation. Syftet var att beskriva hur informationsförsörjningen påverkats i ett kliniskt mikrosystem och i en vårdprocess som infört Lean.

The purpose of this study was to look at the common opinion about children in Cambodia. By interviewing the professionals in different help organizations we studied the common opinion about children in general and the common opinion about children who are exposed to sexual trafficking. The ambition of the study was also to see if the common opinion about children in Cambodia affects the help that is available for the children who are exposed to sexual trafficking.This is a qualitative study including semi structured interviews with seven professionals who work with vulnerable children. The interview guide focused on the themes: children?s needs, sexual trafficking, children?s rights, childhood, children?s sexuality and gender.

I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

Handelshögskolan vid Umeå universitetInstitutionen för FöretagsekonomiUmeå universitet90187 UmeåDatum: 2007-04-10Författare: Görel ErikssonNivå/utbildning: Master thesis, FöretagsekonomiHandledare: Kifle HamdeTitel: Sportmarknadsföring & damfotboll - Vad klubblag i damallsvenskan kan göra för att marknadsföra sin produktProblem: "Vad kan klubblag i damallsvenskan göra för att attrahera publik till sina matcher, göra dem nöjda och se till att de kommer tillbaka?Syfte: Syftet med uppsatsen är att undersöka och beskriva det arbete som bedrivs för att marknadsföra de damallsvenska klubbmatcherna i damfotboll.Metod: Jag har utgått från en kvalitativ metod då mitt syfte är att undersöka och beskriva det arbete som bedrivs. Mitt angreppssätt är abduktivt och min omfattande förförståelse i ämnet ligger som bas för min hermeneutiska kunskapssyn. Jag har i studien genomfört 7 stycken intervjuer med totalt sex olika damallsvenska klubblag. Jag har haft ett marknadsföringsperspektiv och analyserat mitt empiriska resultat genom en diskursanalys då jag har en kritisk inställning till självklar kunskap.Resultat/slutsatser: I min slutsats kommer jag fram till att det finns behov och möjligheter av att professionalisera och utveckla de damallsvenska klubbarnas marknadsföringsarbete.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

AbstractThe organization of the health care system in Sweden has been subjected to investigations and discussions in order to make it more effective. The aim is to create a better public health care and to economize on the financial resources. In the year of 2003 an amendment of the Swedish law made it easier for municipalities and county councils to make own solutions and agree about how health service should be organized in the best way. This resulted in a number of test projects. In this paper I will focus on one of these test projects which took place in Borlänge and was based on collaboration between the municipality and the county council in Dalecarlia.

A publicly funded elderly care that is widely available at people?s homes has been described as unique for the Nordic countries. There is much research that focuses on the relationship between caregivers and care receivers, and also about how work is organized in these organizations. However, research into how care work is organized in organizations that have implemented a salutogenic approach is limited. This is a qualitative study aimed to examine how caregivers feel that the organization of work in elderly care change after implementation of salutogenic elements in their daily work.