In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.

This essay has a purpose to understand and investigate how disabled people, where the handicap imply difficulty to speak for one self, get the rights of self-determination and influence satisfied. Our purpose with this essay is to focus on how representatives from organizations, trustees and Support and Service for Persons with Certain functional Impairments- officials(abbreviated LSS after the Swedish title of the Act lag om stöd och service till vissa funktionshindrade), describe and discuss matters concerning the individuals? opinions and requests from within their respective position. We will with this as a base analyze how these three parties facilitate and meet the individuals? influence and self-determination.

The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..

This thesis examines the problems related to IT in the Swedish healthcare system, specifically the drug searching part of the electronic healthcare systems used in Sweden. The question formulation is divided into two questions: What parameters and functions are of greatest importance when performing a search on drugs, and how should these be presented in a graphical user interface? Thus the purpose is to answer these questions through developing a design concept, in the form of a prototype, which describes how a drug search can be carried out.The entry point is a central quality checked drug database that is managed and owned by Swedish county councils and regions. The problem is attacked through user-centered methods where interviews of physicians and developers, in conjunction with observations, are used to give an overview of the problem area as well as to specify a requirements specification for the prototype that this thesis aims to develop. The thesis result is a requirements specification in combination with a prototype that exemplifies how drug searching can be performed, the prototype is based the requirements gathered from the interviews with the user group of physicians..

The companies of today compete about the consumers? attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It?s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes is constantly increasing.

Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way.The annual report is an external accounting report which task is to give information to interested parties of companies. The annual report can be used to examine if the company has followed and achieved their goals. In other words it?s an important source of information that can be found about a company, which different interested parties can take part of for analyze.

Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the existing theory concerning service branding. Six qualitative interviews have been performed to explain what characterizes service branding.

This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andmaintaining relationships. A qualitative approach has been usedthrough the use of case studies, with semi-structured interviewsbeing held with library staff and managers in both countries. Inaddition to these interviews strategic plans have also beenanalysed. The result from the study shows that whilst there aresome differences between the two university libraries there arealso similarities, which indicates that it is not clear if differentfunding systems have an impact on the marketing of the services..

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practise. Without a thorough understanding of the factors characterising value co-creation, the nature as well as content and locus of co-creation cannot be identified. In that case value co-creation easily becomes a concept without substance. Until now, individual publications on co-creation have focused on few or different aspects, have emphasized the process from either the customer?s or from  the firm?s vantage point, have different theoretical approaches and have ignored the complexity in interactions between actors.The purpose of this essay is to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature. Discussing the different views on co-creation, this essay concludes that thoughthere are evident points of agreement, finding one generally valid doctrine of predestination or value co-creation is improbable.

Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication, either by close vicinity contact or by phone calls. Interpersonal communication is time consuming and resource intensive. If the flow of information, communication and marketing does not function well then there is a lack of a base for development.

The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given..

En stor utmaning för ett säljföretag i dag är inte bara att identifiera och attrahera en specifik målgrupp. Det bör även skapa sig en bild av hur organisationen bör kommunicera med den presumtiva kunden för att skapa en stadig relation, som i sin tur kan borga för återköp. Situationen som uppstår då en försäljare för första gången interagerar med en kund kallas sanningens ögonblick. Det är vid detta ögonblick som grunden till en hållbar relation mellan säljare och kund förhoppningsvis läggs. Det är av högsta vikt för ett företag att försäljaren är införstådd i det beteende som företaget anser vara korrekt, och på så sätt återspeglar den attityd och kundbild som organisationen har för avsikt att förmedla gentemot kunden.

There are some hazards associated with mediating dogs for adoption to Sweden from foreigncountries. Contagion is considered to be one of them, but this report focuses solely on what adoptionsmay signify to the dogs concerning animal welfare. The aim of this study is to investigate how thebusiness in Sweden is run and what this can imply to the adopted dogs. Websites of the organizationswhich perform mediation of dogs, has been examined to show which information is available. A webquestionnaire was sent to these organizations to learn more about their standard procedure.