Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan i Halmstad Sektion: Hälsa och Samhälle Kurs: Medie och kommunikationsvetenskap,61-90p Delkurs: C-uppsats, 15p År: 2007 Syfte: Studiens syfte är att undersöka, utforska och analysera sociala medier, dess innebörd och innehåll Metod: Som kunskapsteoretisk utgångspunkt används ett explorativt förhållningssätt, med abduktion som slutledningsprocess. Kvalitativ metod har tillämpats i studien i form av mailintervjuer Slutsatser: Tidigt i arbetet kunde vi uppdaga att det rådde meningsskiljaktigheter vad gällde definitionen och synen på sociala medier. Vissa forskare samt några utav våra respondenter ansåg att sociala medier var någonting fult, nästan förkastligt som inte hör hemma i marknadsföringsvärlden. Medan andra forskare samt ett antal utav våra respondenter ansåg att sociala medier var en länk mellan producent och konsument,2sociala medier var arenor för samtal. Några ansåg även att sociala medier var en helt naturlig uppkomst då vanlig reklam inte längre påverkar människor i samma utsträckning som tidigare.

This bachelor thesis is based on the current discourse within the aid policy, whichhighlights and focuses on measurability and reporting of results within the development cooperation.The purpose of this study is to investigate how the Swedish CSOs Diakonia and Plan Sverige, bothoperating many of its activities through which Sida are directing Swedish aid, are influenced by theresults agenda in it?s work, and to investigate which impact this has on participation of the recipient.The research is based on information collected through examination of relevant text such asdocuments from the organisations, agencies and from debate articles and inquires. Together with datacollected through informant interviews with informants from the organizations this information hasbeen analyzed through a qualitative content analysis. The study show that the demands occurringwithin the development cooperation mainly generates quantitative, short term results in order tomaintain legitimacy as an organization. The focus has changed from a traditionally high reliance onthe organizations activities to instead focus on which results the organizations can present as a resultof its work.

Non-profit organizations gain increasing attention in society but their legitimacy often decrease by scandals in separate organizations. Doctors without borders (MSF) constitutes an exception and has managed to retain their legitimacy. The aim of this study was to examine how MSF built and retained its legitimacy towards institutional actors in their environment, when the branch in general is suffering from a crisis of confidence. In a case study, this was done by identifying the institutional pressures on MSF and examining which strategies MSF uses to handle the pressures. The study was conducted through qualitative interviews with employees at MSF and actors in their environment.

Syfte: Syftet med denna uppsats är att utröna hur events kan påverka boendeattraktionen till en stad och åskådliggöra andra påverkande faktorer. Metod: I vår uppsats har vi valt att använda oss av en kombination av kvalitativa intervjuer och en kvantitativ enkätundersökning. Vi utförde personliga semistrukturerade intervjuer med representanter från studieobjektet Trelleborgs kommun, medan enkätundersökningen genomfördes under två dagar i de centrala delarna av Trelleborg stad. Teoretiska perspektiv: Det huvudsakliga teoretiska perspektivet i vår uppsats utgörs av teorier kring Place marketing, Event marketing och Boendeattraktion. Dessa sammankopplas i en teoretisk referensram som ligger till grund för analysen.

Marknadsföringsbegrepp har växt allt mer med tiden, lika väl som det har förgrenat sig ochutvecklats inom olika riktningar. Under utbildningens gång har vi läst en hel del ommarknadsföring och dess olika termer samt begrepp, men inte förrän det fjärde året, blev viverkligen fascinerade av själva ämnet One to One marketing.Undersökningens syfte är att studera hur tjänsteföretag tillämpar One to One marketing och påvilket sätt de inför perspektivet inom sina arbetsrutiner. De aspekter som vi har funnit mestintressanta att undersöka är hur tjänsteföretagen uppfattar One to One marketing och vilkalikheter samt skillnader det finns mellan teorin och empirin. Tjänsteföretagen som vi harintervjuat till vår uppsats är Reklambyrån Mecka, Nordea Private Banking och ICA Banken.Läsarna får en inblick i och kommer nära inpå tjänsteföretagens interna verksamhet.Konsumenter är den största anledningen till den goda lönsamhet som varje företag vill uppnå.Konsumenter är den drivande kraften bakom köpmarknaden och det gäller att lyckas få tag pådem som ger mest avkastning. Att vara kundorienterad och lyckas uppnå denna så kalladeskräddarsydda orienteringen, gentemot kunden, är ett av huvudmålen med One to One.

Journalists and communication managers are becoming more professional and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in the medial change that occurs is the purpose of this study to elucidate and problematize which role press releases has for newsrooms and for organizations today and in the future. A qualitative interview study has been used, and communication managers from three organizations and journalists from three newsrooms has been interviewed. The study has been combined with a quantitative pilot study of selected press releases and articles from the selected organizations.

This paper examines the European Commission?s, newly established, ?Register of interest representatives? The analysis is divided in two parts, first I analyze the registers purpose, the kind, and detail, of information it contains and the different kinds of groups that are supposed to register. After that I analyze the organizations in the register more thoroughly, using a database of my own creation. The database was constructed with information drawn from the register, as well as information from external sources. Regarding the design and purpose of the register, I find that improvements in the design are needed, if the register is to fulfill its purpose.

The purpose of this thesis is through a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective.The following questions are to be answered:1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group?2. Which communication channels is Skara Näringslivsoffensiv planning to use?3.

Essay in political science, C-level by Mikael GranathAutumn semester 2012, Tutor: Freddy Kjellström- Ideological convergence in Swedish party politics?- An analysis of ideologies of the Swedish Social Democratic party and the Swedish Moderateparty and their healthcare and health service policies between the years of 2002 and 2010.The main purpose of this study is to examine the truthfulness in the common perception thatthe Swedish moderate party and the Swedish social democratic party are increasingly sharingthe same political views - particularly between the years of 2002 and 2010. The main researchquestion is:?Did the Swedish Moderate party and the Swedish Social Democratic partyideologically position themselves closer in the year of 2002 than they did in 2010within the health care policy area?The research design chosen for this study can be labelled as a comparative case study wherethe two political parties party programs and election manifestos that were current in the yearof 2002 and 2010 are studied. This is done to give a better view of ideological change.

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from publishers and vendors.

MedenalltäldrebefolkningiSverigeökarvårdbehovetsamtkravetpåsjukvården.Samtidigtminskarandelenarbetsförbefolkningsomskallbidratillatt,dentillstordelskattefinansierade,sjukvårdenupprätthålls.Såledesblirsjukvårdenochdesseffektivitetettständigtaktuelltämne.Medsyfteattförbättrasjukvårdenharmanväntblickarnamotbilindustrin,därförbättringstänketärstarktförankratmedlean-­?productionsomettavflerakonceptsomtillämpas.Trotsdessutbreddaanvändningsområdekritiseraskonceptetförattintepassasjukvården,därettmerhumanistisktperspektivvärdesätts.DennastudieharsomsyfteattvidareförståhurenavSverigesstörstavårdorganisationerarbetarmedförbättringsarbetesamtidentifieraupplevdaframgångsfaktoreriförändringsarbete.GenomkvalitativaintervjuerochobservationerharvikartlagthurtrevårdenheterpåSahlgrenskaUniversitetssjukhusetarbetarmedsittegetframtagnaförbättringsverktygFOKUS,medavsiktattförståhurförändringsarbetetillämpasochförankras.Kontinuerligtförbättringsarbete,enligtFOKUS-­?modellen,finnertydligförankringibefintligateorieromverksamhetsutveckling.FOKUS-­?modellenharskapatenmedvetenhetblandvårdenheternaförattidentifieraproblem,samtenförståelseförhurdeskalllösas.FOKUStillföridagettforumförpersonalenattidentifieraochlösaproblemsamtattutvärderaförbättringsåtgärder.Dettaskaparettklimatförständigförbättring.Resultatetvisarpåattsamtligavårdenheterharlyckatsförankraettkontinuerligtförbättringsarbete.Avvikelsergårdockatthittamellanavdelningarnaihurmaninitieratförändringsarbetet.Centralafaktorervidtillämpningochförankringavförbättringsarbeteharvaritenpådrivandeledningochenbetoningpåallasdelaktighet.Vidarehardetvaritviktigtföravdelningarnaattfåenstorfrihet,inomramenavledningensanvisningar,attpåoperativnivåtolkahurförbättringsverktygetskallanvändas..

Homeless adolescents are in Sweden rather invisible, as a group. There is no established definition or description of the problem, nor any uniform terms regarding it. The purpose of this study is to investigate how four different organizations, based on their basic principles, describe the group homeless adolescents. We discuss why the organizations reason as they do, and what it leads to. In order to do so we have performed qualitative interviews with representatives from each organization.

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

2014 is a special year in Sweden: for the first time elections to the European parliament and the national elections coincides, creating a"Super election year". This year has also seen the rebirth of an old way of campaigning: door-to-door canvassing. For the first time in 50 years the two biggest political parties, the Social Democrats and the Moderate Party, have decided to create a campaign based on personal meetings with the voters in their own home. To investigate this old-new way of campaigning, this study presents an overview of the history of door-to-door canvassing in Sweden and the research in political marketing associated with the phenomena. Based on that, a new model is constructed to help analyze and map the Swedish canvassing-campaigns.

Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.