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3286 Uppsatser om Marketing for Healthcare Organizations - Sida 43 av 220
A foreign aid dilemma : a study of budget support versus project aid
Foreign aid is a very debated and controversial topic. The most recent studies have focused more on GDP growth and foreign aid correlation, however not much of the debate has focused on what kind of foreign aid should be given. The most common foreign aid is budget support, often a bilateral funds transfer between two countries. This kind of foreign aid can be both conditional and unconditional from the donors? perspective.
Arbetsgivares förhandlingsskyldighet
This paper focuses on the employers? responsibility as described in the 11th section in the Employment (co-determination in the workplace) Act of 1976. The questions asked are to determine whether the law in the 11th section is followed in real life and if the consequences for breaking the law are a deciding factor. This paper summarizes the law as it is interpreted today and in what situations it is applicable. Since the law and especially section 11 affects certain individuals and organizations, the paper also describes who these individuals and organizations are and how they are affected.
Marknadsföring av gymnasieskolan : En studie av kommunägda och privatägda gymnasieskolor
The authors of this paper intended to study and compare local secondary schools(municipally owned schools) and independent secondary schools(privately owned schools) in Stockholm County. The purpose oft his paper is to explore how secondary schools market themselves and whether the view and use of marketing is different between municipal and independent secondary schools. The essay is by nature multi-case study and interviews were conducted with representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association.The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that before 1992 secondary schools did not have the same extent of competition and the need of marketing was not widespread, but today there is fierce competition among secondary schools. The introduction of School reform changed the conditions for the Swedish school market, greater freedom of choice led to atougherfight for the students, which in turn increases the competition between secondary schools.
Vart tog EMV vägen?: En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.
Synen på internkommunikation i större organisationer : Att förmedla information eller att skapa ett budskap
According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other.
Sjuksköterskors upplevelse av att utföra omvårdnad av patienter med blodsmitta : En kvalitativ intervjustudie
Background: Earlier research describes patients with blood-bourne pathogens experiences from the healthcare system. Aim: The aim of this study was to describe how registered nurses experience taking care of patients with blood-bourne pathogens. Method: This study had a descriptive design with a qualitative method. Eight interviews where performed and analyzed with manifest content analyze. Three categories ?Comfort in their profession?, ?Support from the organization?and ?Fear of being contaminated?, and five subcategories ?Support from hygiene guidelines?, ? Thoughtfulness?, ?The own responsibility?, ?Feelings of fear and concern?and ?To meet preconceptions?, emerged.
Värdering av kundrelaterade immateriella tillgångar
For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.
Bättre eller sämre på jobbet? : en jämförelse mellan olika yrkeskategoriers arbetsrelaterade hälsa ur ett salutogent perspektiv inom hälso- och sjukvården mellan åren 2005-2009
People spend much of their timeat work and health is affected by how we experience our everyday work situation. Health in the workplace is important for public health and seems to improve the occupational health of theemployees. The pace of work and requirements have hasincreased at work and it's not equal accepted to have an obstacle that makesyour work capacity decreases. Despite this, there are health factors that enable us meet therequirements and can maintaingood health in the workplace. Theaim of the studywas to see if there has beena change in healthcare workers work-related health over time.
?Vi försvinner som en droppe i havet?: En uppsats om svenska civilsamhällesorganisationers upplevelser av sina påverkansmöjligheter i EU
This Bachelor Thesis looks at the cooperation between the Swedish civil society and theEuropean Union (EU), and it aims at evaluating Swedish civil society organizations' influencewithin the EU's development work on policy level. It focuses primarily on eight civil societyorganizations, and it is based on empirical material collected in Stockholm and Gothenburg,Sweden. The material has been analyzed using three theoretical frameworks. The firstdetermines whether the structure of the EU allows bottom-up influence, the second looks atthe communication between the EU and civil society organizations, and the third assesseswhether the civil society has the ability to influence the political agenda within the EU?sdevelopment work.Conclusions of the thesis include determining the complex structure of the EU as a mainobstacle to influencing the EU's development work.
Konstruktiva och destruktiva former av språklig kommunikation i moderna arbetsorganisationer : - En teoretisk undersökning med kompletterande fallstudier av Leksands vårdcentral och Mora vårdcentral
A main aim with the essay ?Constructive and destructive forms of language communication in modern work organizations? is to try to develop methods which can be used to measure and classify different forms of language communication. Methods that hopefully also can be used for analysis of in which ways dominating language communication forms affects employees health in modern work organizations.
Quantitative methods have chiefly been used in the essay. A questionnaire study based on sociological research and psychoterapeutic research and practice has been used to collect data around communication in two work organizations (community health centers). Then communication has been classified in two main forms: constructive and destructive language communication.
Results in the essay indicate that there are tendencies to links between high illness-absence and destructive communication in a work organization.
Konstruktiva och destruktiva former av språklig kommunikation i moderna arbetsorganisationer : - En teoretisk undersökning med kompletterande fallstudier av Leksands vårdcentral och Mora vårdcentral
A main aim with the essay ?Constructive and destructive forms of language communication in modern work organizations? is to try to develop methods which can be used to measure and classify different forms of language communication. Methods that hopefully also can be used for analysis of in which ways dominating language communication forms affects employees health in modern work organizations.Quantitative methods have chiefly been used in the essay. A questionnaire study based on sociological research and psychoterapeutic research and practice has been used to collect data around communication in two work organizations (community health centers). Then communication has been classified in two main forms: constructive and destructive language communication.Results in the essay indicate that there are tendencies to links between high illness-absence and destructive communication in a work organization.
1+1=3?: En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.
Specialexponering är ett värdefullt verktyg, En studie om Specialexponerings påverkan på försäljningen av snus.
The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.
Mission och mänskliga rättigheter : Svenska Missionsförbundets missionsverksamhet i Kongo-Brazzaville 1909-1961 ur ett ma?nniskora?ttsperspektiv
This paper?s purpose is to examine a Swedish missionary activity from a human rights perspective. As a scope I have chosen the Swedish evangelical mission to Congo-Brazzaville, from its establishment in 1909 to the congolese church's self-determination in 1961. I consider certain elements of the missionary activity that affect human rights, to discover wether the activity was in order with modern day human rights standards or not. During these years, Congo was part of the French colony Equatorial Africa, so the missionaries? part in the colonial discourse is taken into consideration.
Betydelsen av att välja En kvantitativ studie om olika distributionskanaler för enkätundersökningar
No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.