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4118 Uppsatser om Marketing Communications Planning - Sida 51 av 275

Sveriges turismmarknadsföring : En fallstudie om bilden av Sverige internationellt

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Hur riskmedvetenhet påverkar finansiell rådgivning

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

AD/HD - hur kan det påverka mig? : Narrativ studie av 28 levnadsberättelser

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

Varför är det kvinnliga könet underrepresenterat vid Skogsmästarprogrammet? :

The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.

Revisorers syn på analysmodellen : En jämförelse mellan små och stora revisionsbyråer

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

Utformning av riktlinjer för trafiksäkerhet i mindre stadscentrum : fallstudier i Bollnäs och Sandviken

Several cities have implemented various projects to improve traffic safety in city centers.During 1970s and 1980s the city centers changed as the suburbs grew and large shopping centers were located outside the center. At the same time, several projects were initiated with construction of pedestrian streets and restriction of traffic in the center. In year 1994,shared-used areas were introduced in Sweden and these areas are often used in center environments.In Sweden, municipalities are responsible for integrating security in public places and in comprehensive plans and detailed development plans. The National Board of Housing,Building and Planning is the authority for administrating planning issues and develop general guidance about planning. Traffic is one of their key issues, although today there are no concrete guidelines from the National Board of Housing, Building and Planningfor the design of traffic safety in city centers.Traffic safety in city centers affects many people because the city center is a public place.It is therefore important that there are current guidelines available that are helpful for changes and improvements in traffic safety in the city center.The purpose of this report is to formulate guidelines for planning city centers from a traffic safety perspective.

Ideologi och Kommersialisering : ?En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

Järnvägens mellanrum - en resa från restyta till möjlighet

För att kunna nå politiskt uppsatta nationella klimatmål för 2050 krävs en ökad användning av järnväg. Samtidigt belastas järnvägen mer och mer eftersom varor och människor reser mer och längre. Denna tendens och politikens ökade fokus på järnväg medför att järnvägen troligen kommer få en ökad betydelse inom stadsutveckling och eventuellt även ta mer mark i anspråk. Parallellt finns i Sverige en tendens till yteffektivisering där städer omvandlar ledig mark och övergivna tomter i en önskan att motverka urban sprawl. Problemet är att det kring järnväg skapas ytor som är svåra att använda.

Blandstad : en studie av dess sociala aspekter

Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.

Att vara i Vara kommun : En studie om kommunens identitet, profil och image

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Event Marketing : En alternativ väg till kund lojalitet

Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.

Spårvägar i Höganässtråket - Hållplatsmiljöer och färdvägar

Detta examensarbete handlar om lokalisering och utformning av hållplatser på en föreslagen spårvägssträcka mellan Helsingborg och Höganäs i nordvästra Skåne. Det huvudsakliga syftet är att utforma hållplatsmiljöer och färdvägar på ett så tillgängligt, trafiksäkert och tryggt sätt som möjligt. Hänsyn tas även till befintliga och nya utbyggnadsområden samt spårvägens resandeunderlag. Den för spårväg föreslagna kuststräckan kallas Höganässtråket och här ligger finns förutom Helsingborg och Höganäs även tätorterna Lerberget, Viken, Domsten, Hittarp - Laröd och Mariastaden. Spårvägens sträckning är i grova drag utpekad av Stadsbyggnadskontoret i Helsingborgs stad och spårvägen bör gå centralt genom samtliga tätorter så att resandeunderlaget blir så högt som möjligt.

Analys Handelshamnen - Förslag till utveckling av Handelshamnen i Karlskrona

Analys Handelshamnen, förslag till utveckling av Handelshamnen i Karlskrona är ett examensarbete för en kandidatexamen i Fysisk Planering från Blekinge Tekniska Högskola 2008, skrivet av Jesper Borgström med Anders Törnqvist som handledare. Den 5 december 1679 togs det officiella beslutet att grunda staden Karlskrona och örlogsbasen. 1998 upptogs Karlskrona på UNESCO:s världsarvslista med motivationen: ?Karlskrona är ett utomordentligt väl bevarat exempel på en planerad europeisk örlogsstad, som influerats av äldre anläggningar i andra länder. Karlskrona har i sin tur tjänat som förebild för efterföljande städer med liknande uppgifter.? Handelshamnen är en utfyllnad, området fanns inte med i Karlskronas ursprungliga stadsplan utan har tillkommit senare.

Belysning i gaturum - En studie av Järnvägsgatan i Örebro

Utomhusbelysning i staden berör många. Det är en angelägenhet för stadens invånare, fastighetsägare och politiker för att bara nämna några. Idag arbetar människor under dygnets alla timmar och fler vistas utomhus kvälls- och nattetid. Det ställer krav på belysningen, eftersom människor måste kunna ta del av staden även när det är mörkt. Det här kandidatarbetet syftar till att ge en inblick i vad god utomhusbelysning kan tillföra ett gaturum och hur ljus kan användas.

Bilder av Bellevue - Föreställningar kring ett industriområde

This bachelor essay aims to illuminate different images and ideas about Bellevue industrial area.The area is situated in a district in Gothenburg, called Gamlestaden, where Bellevue industrialarea is a former industrial area, today mostly used by minor occupations. The district is facing amajor transformation, based on a detailed master plan. One aim is to create a district with mixedfunctions; like residences, businesses, offices, services and cultural activities all together. Thisessay is based mainly from a user perspective, but it also has the perspective from the ideas andvisions by the City Planning Office.The material is mainly based on interviews with seven informants, representing different kinds ofoccupations in the area. One interview is also made with a city planner.

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