Klimatförändringar befaras ge en mängd olika konsekvenser för samhället. Ökade översvämningsrisker är bara en av dessa. De ökade översvämningsriskerna kommer att påverka den möjliga markanvändningen och många områden som idag anses säkra att bebygga och odla kommer att bli riskzoner för översvämning i ett framtida klimat. I samhällets anpassningsprocess ligger nödvändigheten att skydda befintlig bebyggelse men också att kunna lokalisera ny bebyggelse, odling och infrastruktur till säkra zoner. Den kommunala fysiska planeringen har styrmedel som kan påverka bebyggelsens placering och utformning.

How can we plan so that smallscale industry and businesses can become an integrated part of the city? The densifying process in search of new housing areas that is going on in most swedish cities threatens to undermine the diversity and complex make up of central parts of many cities. To sustain industrial activities in central locations is critical to this diversity. This thesis discusses how to reach a sustainable city planning with Bellevue, a small industry and business area in central Gothenburg, as an example..

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

Historiska stadsbyggnadsstrategier med fokus på hållbarhet eller grönska utgör utgångspunkten för framtagandet av en ny stadsbyggnadsstrategi som ska vara hållbar ur alla aspekter; både ur ett socialt, ekologiskt och ekonomiskt perspektiv. I kandidatuppsatsen undersöks möjligheterna att fortsätta förtäta staden och samtidigt behålla stadens parker och grönska. Stadsbyggnadsstrategin är döpt till Stad-i-park och är en utopisk vision som syftar till att förändra vårt sätt att leva och vilken funktion en stad ska fylla för att nå en hållbar utveckling. Detta uppnås i teorin genom att ersätta transporterna inom staden med framförallt spårbunden trafik, öka mötesplatserna i staden genom att föra in mer grönska och torg samt att förtäta staden då byggnader som tillhör dagens trafiksystem inte längre behövs. Förändringar i infrastrukturen ska inte påverka rörligheten utan staden ska även i fortsättningen vara tillgänglighetsanpassad vilket bl.a.

AbstractTitle: Wikipedia as a source? Is it accepted in the studies of Media and Communications at Uppsala University? (Wikipedia som källa? Är det accepterat vid studier i ämnet medie- och kommunikationsvetenskap vid Uppsala universitet?)Number of pages: 38 (39 including enclosures)Author: Susanna SalomonTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/ Aim: The purpose is to study whether or not the Internet encyclopedia Wikipedia is an accepted source when a student writes a paper in Media and Communications at Uppsala UniversityMaterial/ Method: Qualitative research method based on interviews with teachers and on litterature.Main results: The study shows that there is no common view within the faculty whether or not Wikipedia could be used as a source when writing a paper in Media and Communications. Some accept it, others do not. The results show that the teachers of this subject at Uppsala University have not yet decided upon how to adjust to the new large information bank wich is Wikipedia.Keywords: Wikipedia, Uppsala University, sources, reliability, objectivity, collective intelligence, the Internet.

Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..

The thesis tries to answer how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The importance-performance matrix". The suggested method is being tested in a small retail store environment on the Swedish market. The result of the test shows that a better suited strategy can be developed when this strategic method, which combines financial metrics with marketing metrics, is being used.

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Detta examensarbete är en komparativ fallstudie mellan fyra översiktsplaner. Syftet med arbetet är att belysa tendenser som finns inom den kommunala planeringsretoriken gällande tillgänglighet till tätortsnära friluftsområden. Examensarbetet syftar även till att granska hur de utvalda kommunernas målformuleringar kring tillgänglighet till tätortsnära friluftsområden har konkretiserats i kommunernas översiktsplaner, om det går att finna samband mellan målformuleringarna och de statliga direktiv som finns samt om någon målkonflikt finns. Undersökningen har genomförts med hjälp av fallstudier där utvalda översiktsplaners argument gällande tillgänglighet har granskats..

Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

Title: Law of Marketing ? A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials(Marknadsföringsrätt ? En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam) Number of pages: 34 Author: Astrid Lidman Tutor: Göran Svensson Course: Media and Communication C Period: Fall -09 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement. Material/Methods: I?ve been reading laws concerning marketing. I started out my research from different commissions from EU.