The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

The purpose of this study is to examine how textile companies are using "green arguments" in their marketing strategy and how these arguments affect the competitiveness on the market for each of the six companies.The survey that was conducted is based on qualitative interviews with managers responsible for environmental issues in the field of marketing. The purpose of the survey was to examine how companies are using ?green arguments" in order to create competitive advantages. We have chosen to limit the study to the textile industry with the study being carried out in six different companies. The two main theories that make up most of the theoretical framework are Porters five forces and the marketing mix.The survey showed that companies today are using green arguments in their marketing strategy to gain competitive advantages, but only to a certain extent.

AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Industrilandskapet is an area in central Norrköping who has undergone major changes during the 1900s. The area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that Industrilandskapet has undergone. The four businesses all have in common that they use and care of Industrilandskapet in both marketing and as a working place. The businesses are in this study represented by four informants who were interviewed with semi-structured interviews.The results from the informants are analyzed by support of theoretical points.

Syftet med denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang. Eventet samlar en viss målgrupp i både tid och rum men är på så sätt även begränsad i antalet kontakter som den skapar.Metoden som har använts för denna uppsats är av kvalitativ karaktär. Under arbetets gång har vi genomfört fyra intervjuer som flerfallsstudier.

Det här är en uppsats omfattande 15 högskolepoäng i ämnet fysisk planering. Uppsatsens titel är ?mellankommunal översiktlig planering ? möjligheter och begränsningar? och undersöker vad begreppet innebär, både i lagens mening och i praktiken, vilka frågor som kommunerna är beredda att samplanera om och hur de gått eller tänker gå tillväga. För att konkretisera frågeställningen har tre stycken fall med olika karaktär valts. Den slutliga frågeställningen handlar om vilka likheter och skillnader som finns i dessa valda fall. Metoden för uppsatsen har till största delen utgjorts av studier av kommunala dokument; översiktsplaner, samrådshandlingar, dokumentationer etc.

En tät och funktionsblandad stad med ett rikt folkliv ses många gånger som dagens stadsbyggnads-ideal. Genom förtätning kan stadens kollektiva lösningar utnyttjas effektivare men samtidigt så belastas de mer. En av dessa kollektiva resurser är det offentliga grönområdet och grönskan är viktig för människan och staden. Denna uppsats behandlar konflikten som uppstår när staden blir tätare och grönområdet riskerar att påverkas av den växande staden. Studiens resultat består av två delar.

Förslaget syftar till att utveckla och förbättra området omkring Bergåsa centrum, ett lokalt stadsdelscentrum i Karlskrona, samt parkområdet Monsunen . Detta ligger i linje med de intentioner som kommunen redovisar i sin översiktsplan (2002) där man redovisar avsikter att rusta upp lokala centrumområden i kommunen. Bergåsa centrums funktion som lokalt stadsdelscentrum ska stärkas och göras mer tydlig, parken skall förnyas i syfte att förbättra dess funktion och användning. Förslaget avser samtidigt att hitta en bättre lösning för trafiksituationen i området vilket omfattar korsningen Sunnavägen/ Valhallavägen, järnvägsövergången samt trafikmiljön i övrigt. Tillsammans ska dessa åtgärder ge Bergåsa centrum en viktigare roll som stadsdelscentrum med större attraktivitet och med förbättrade kvalitéer i många avseenden.

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

In the 1940s the Swedish town planning was inspired by the English city development with the concepts of neighbourhood and community planning. In order to promote democratic development and solidarity the ideal would be to create community centers with full service. Community centers are part of the building of the suburbs during the postwar period. The buildings in Sweden from 1940 - and -50s were built with the intentions to be good homes for all regardless of income, class and status. Collective solutions to individual problems were characteristic of the Swedish policy during this time.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

Arbetet undersöker hur man genom fysisk planering kan reglera förebyggande för att minska risken för och konsekvenserna av översvämning.

Rastplatser är något många tar förgivet, de bara finns där längs vägarna med jämna mellanrum. Tyvärr stämmer inte det i hela Sverige. Södra Sverige har ett bra nätverk med rastplatser som kommer med bra mellanrum. Från Gävle och norrut finns det tyvärr en helt annan bild. På rastplatskartan från 2010 ser man tydligt att rastplatserna blir färre och färre ju längre norr ut man kommer.