The purpose of this thesis is to increase the understanding on how Market leading pharmaceutical companies in Sweden limit the Market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with Market strategies prior to the expiration of a patent: and how the Market strategies is used when a patent has expired and as a consequence, generics entered the Market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in Market share hence, rather to retain the pharmaceutical companies strong brand image.

Background: Low Price-Earnings ratio, low Book-to Market ratio and low stock prices can give the impression that a stock is ?cheap?. Is it through systematic use of these portfolio strategies possible to beat the Market index ? in other words does financial illusions exist? Purpose: To examine if the Stockholm Stock Exchange is an efficient Market. Limitations: The efficiency is tested solely through the chosen portfolio strategies: low Price-Earnings ratio, low Book-to-Market ratio and low stock prices.

This report is a Market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the Market for elderly care could be interesting for them to enter. This report is hence a research of the Market for health and welfare technology in elderly care within the public sector in Sweden. A general fact is that the world's population is getting older. This combined with rapid growth of individuals in the age 65+ changes the demands on the elderly care in Sweden?s municipalities.

This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the Market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the Market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.

This thesis investigates the effect of profit growth and profitability on Market capitalization amongst Nordic companies during the turbulent period 1997-2005. Our results suggest that profitability have a significant impact on Market capitalization for six of the nine years studied, whereas profit growth does not seem to affect Market capitalization. Consequently, our results imply that the effect of other factors on share price performance may be greater than previously suggested. These findings are only partly in line with theories on corporate valuation which suggest that Market capitalizations are to a great extent driven by both profit growth and capital returns, regardless of whether the stock Market is particularly unstable..

The company Betsson opened its first physical gambling shop in Sweden in May 2008, thereby defying the Swedish government?s legal gambling monopoly. The legal case that has resulted due to the violation of the Swedish gambling law has attracted immense attention from mass media, thus generating vast amounts of publicity for the company. This paper aims to evaluate and describe the company?s decision to open the store, as well as to examine the relationship between Market driving practices and Market driven practices.

In this essay the authors are trying to level the success in the IT-company Apple?s Market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the Market, is the same as the Market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

The purpose of this thesis is to bring insight into and understanding of how the Market for emission rights in Europe currently works and what problems it is currently facing. The research can be said to be based on positive theory, in the sense that it is grounded more on empirical theory on the subject than normative theory. Furthermore, a qualitative approach to generating data has been used. This has led to a pattern mode of explanation, where understanding a unique and complex field is the focus. The theoretical perspective utilized in this thesis is mainly based on empirical research on similar Market-based systems for emission control.

Abstract: Hightech EU/Japan ? a research about European hightech companies? interest in establishing business on the Japanese Market with the help from a middleman. Subject: Marketing. Problem: The Japanese Market is highly developed and therefore interesting for foreign companies. The Japanese culture is very different from the European and this together with the long distance creates problems for European hightech companies to compete on the Japanese Market.

Background: It is necessary for a company to hold some unique and irreplicable competitive advantage in order to be able to succeed in a Market. In a Market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the Market are public organizations and that their actions as for procurement fall under the legislation LOU. The characteristics of competitive advantage also depend on and change with continuous changes on a Market. Purpose: The purpose of this thesis is to study the competitive advantages that are presenton a current Market characterized by public procurement and how these are created. The purposes is also to based on the trends on the Market today study and predict the nature of the competitive advantage on the Market in the future as well as the changes that we think will occur on the relevant Market.

Labour Market coaching (Swedish:?Jobbcoachning?) was a comprehensive political project for the Swedish labour Market, with the aim of helping unemployed individuals to enter the labour Market. Between 2009-2014  the labour Market coaching was carried out by private companies through governmental regulations. This thesis aims to find out (1) what coaching activities the coaches used, and (2) how these coaching activities can be understood in the light of previous scientific research. My results consist of interviews conducted with six labour Market coaches.

Mobile TV ? is the introduction on the Swedish Market about content and customer relationship? This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors, four interviews with key actors have been carried out. The answers have been compared to generate the two different criteria that are used for presenting four different scenarios. The purpose of the study is to constitute data in the decision making process.

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian Market. The Russian Market is today considered to be an emerging Market. Within this study several areas of theory connected to entering new Markets have been touched upon. These areas are Market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.

Enligt Market timing-teorin styr marknadens värdering av företag huruvida nya investeringar finansieras med lån eller med nytt eget kapital. Syftet med denna uppsats är att undersöka om teorin kan förklara svenska företags val av finansiering och således företagens kapitalstruktur. För att uppfylla syftet med uppsatsen har företagsdata insamlats kvartalsvis. Vidare har en regression genomförts mellan de beroende variablerna "Bokförd skuldsättningsgrad" och "Marknadsmässig skuldsättningsgrad" med diverse oberoende variabler för att analysera ifall Market timing-teorin stämmer överens med svenska företag. Av de oberoende variablerna anses marknadsvärdet dividerat med bokfört värde (M/B) bäst förklara Market timing-teorins korrekthet.

Forces of innovation alter the course of many industries. Currently there is a restructuring of the Swedish energy sector due to deregulation. This in combination with advanced technologies generates an innovative and a highly changeable environment. The result is differentiation of services and products. New actors are emerging and corporations grow larger.