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6636 Uppsatser om Market communication - Sida 8 av 443
Kommunikation mellan bank och kund: en studie angående kommunikationen mellan akademiker med några års arbetslivserfarenhet och banken
The purpose of this thesis was to examine what the communication between bank and customer looks like. We have more specifically studied how the bank communicates with the customer when communicating different offers, how the customer wants the communication to take place, what communication problem looks like and how the customer wants the bank to design their offers. Our target group was bank customers with academic degree, with one to seven years of working experience. This study was conducted trough interviews with bank customers and representatives at the bank. On the basis of our studies we found that the communication between bank and customer works fairly well.
Bluetooth-implementation för Netbiter EC350
In industries today the demand for reading the state of industrial equipment and thus prevent machine breakdown, is increasing. The company HMS Industrial Networks AB has a product on the market, Netbiter EC350 that is used to read sensors and thus find out the condition of industrial equipment. By reporting scanned data to users through a cloud service, users can keep track of their equipment. When developing Netbiter EC350 a slot was made for a Bluetooth module to offer clients a wireless reading in future developments. In this project a prototype was made to show how this Bluetooth communication can be implemented. The goal of the project was to create a Bluetooth communication between a Bluetooth sensor and Netbiter EC350. A user interface was made to allow the user to read sensor values. The result of the project shows how a Bluetooth communication can be implemented to read sensors wireless and therefore it fulfills its purpose and goal.
Medarbetares behov av kommunikation : Ett medarbetarperspektiv på kommunikation vid en organisationsförändring
Changes are occurring in most organizations today and due to the fact that changes often are harder to implement than they seem, it often takes much longer time to implement them than the management have planned. During an organizational change theorist claim that communication between managers and employees is one of the most important things to consider. Therefore, in this essay, our aim is to closer investigate which needs of information and communication co-workers have during a planned organizational change. To collect data, we interviewed five co-workers and one manager who works in an organization which has gone through a major change. Our theoretical framework comprises former research of organizational communication, employee?s needs of communication, change communication and theories of uncertainty during organizational change.
Visualisering av marknadsstatistik
The purpose of this master thesis was to explore and develop prototypes for visualization of trade statistics in a market surveilance application. In such an anapplication a large amount of information is processed. This information is then summarized and presented to the market surveillance staff. The practical part of this thesis was done at Scila AB in Stockholm. Three prototypes were developed based on modern visualization methods.
Hur tiggeri konstrueras som ett socialt problem i den massmediala debatten
The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect society and the environment. The growth of savings in funds, combined with an increased focus on sustainability has developed SRI (socially responsible investment). Therefore it is interesting to examine whether responsibility is an exception, which only concerns SRI-funds or a general principle, which includes the whole Swedish stock-market.The results of the survey makes it clear that all the Swedish major banks actively works to integrate sustainability within the respective bank's business to achieve a more sustainable financial system. Thus concludes the investigation that responsible investments are a general principle on the Swedish mutual stock-market.How responsibility is integrated in fund management differ between the banks.
Hur kommunicerar fackförbundet Unionen med sina medlemmar? : Påverkas kommunikationen av det minskade antalet lokala klubbar?
The purpose of this study is to investigate differences of how the Swedishemployees union ?Unionen? communicates with its members, on one hand thosewho are members of local union clubs and on the other non-club members. Thenumber of non-club members has increased due to labour market changes implyingthat workplaces have been fragmented and hence affect the possibility to form localunion clubs.The questions posed in the study are: How does Unionen communicate with itsmembers? How does the communication differ between club members and non-clubmembers? What are the preferences of Unionen´s members as far as communicationwith the central organization? What kind of information do the members seek andhow do they find it? What values does Unionen represent? Are there differencesbetween the messages that Unionen is sends out and how members and non-clubmembers, respectively, perceive them?A case study method has been used applying both quantitative and qualitativeanalyses. Quantitative methods have been used in illustrating the number ofdiscussion subjects at Unionen´s website, the members needs for receivingcommunication and channel usage while qualitative methodologies have been usedin interviews with Unionen´s members, club chairmen and union representatives aswell as semiotic picture analyses and analyses based on methods of Uses andgratifications theory.One conclusion of the study is that two significant differences of communicationhave been found between members and non-club members.
Internkommunikation på Gruvön : Modern kommunikation inom industrin
The bulk of the research within the field of media and communication is concentrated at theforefront of development, studies focus on modern companies and modern communication.However, many people work in the industry, where the conditions for communication are partly different. The aim of this study is to explore the possibilities for internal communication that the employees have at the base industrial company of Billerud Gruvön, Sweden. How important do they feel that communication is? Can the internal communication within Gruvön be described as modern, where dialogue between the staff is possible, or as orders from the top down to the bottom of the hierarchal structure?These are our research questions:Which channels are used for communication within Gruvön, and how are they used?How important do the employees deem the internal communication to be?Can the communication within a hierarchal industrial company such as Gruvön be described as modern, where dialogue is at the center, or does the communication consist basically on orders from the top down to the bottom of the chain?Our research is based on the following theories: Communication, Organizational communication, Internal communication and Organizational culture. We have looked to earlier research such as the doctorates of Simonsson (2002) and Johansson (2003) to further our understanding.The methods used are interviews with operators, middle management and the informationofficer at Gruvön.
Är Big bath en, av aktiemarknaden, accepterad redovisningspraxis?
The study tries to increase the understanding of the phenomenon known as the Big bath, on the question whether the market accepts Big bath accounting principle or not. Big bath is an accounting theory meaning that a company is likely to increase its impairment in a specific year. This could be as a reaction on a change in the leadership, a depreciation of the result or maybe an external decrease in demand. Through a quantitative survey of the market it is examining whether the companies themselves are inclined to use the procedure and if the stock market accepts it. The study concludes that Big bath similar procedures are a fairly common accounting practice and that the stock market does not seem to mind. .
Kinas intåg på skogsvarumarknaden : idag och i framtiden
Because of the large economic growth in China there are many companies who have economic interests in the Chinese market. Also in the forest market companies have started to invest in China and the interest for the market is growing. The question is how the Chinese forest market will develop in the years to come? How will China?s entry on the market of forest products affect the global forest market?
The purposes of this study are to describe production, consumption and trade of forest products, and China?s possible competitive advantage in the forest industry. The purpose of this study is also to describe how China?s entry on the forest market affects the world market of forest products.
En studie av den interna kommunikationen på Skatteverket
AbstractTitle:A study of the internal communication at The Swedish Department of Taxes (En studie av den interna kommunikationen på Skatteverket)Number of pages: 36 (52 including enclosures)Author: Emma KreüTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Atumn 2006University: Division of Media and Communication, Department of Information Sciense,Uppsala UniversityPurpose/Aim: To resarch the internal communication within The Swedish Department of Taxes and the relationship between information sender and reciver.Material/Method: By contedning critical discourse analysis on The Swedish Department of Taxes? policy for internal communication and accomplish interviews with co-wokers in position of reciving information, in position of sending information and section managers.Main Results: The co-workers in position of reciving information felt they had a good communicational relastionship with their closest section manager, but not with the upper management.Keywords: Internal communication, communicational leadership, organizational communication..
Klubba och Boll är allt som behövs för att ha skoj : En studie om kommunikationens och kommunikationskulturensbetydelse i ett elitsatsande ungdomsinnebandylag
Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.
Internkommunikation, dess funktion och betydelse för projektmedlemmars motivation.
Previous research has shown that internal communication can be linked with how motivated a project team is, but research that shows examples of how this works is missing. This paper therefore aims to study how two different IT projects are working with internal communication. By analyzing its strengths and weaknesses, we wanted to study how these could be linked to the project team's motivation. In doing so, we wanted to be able to give examples of how projects could work with internal communication to motivate their project teams. Essay questions of the study are:? How does the internal communication occur in the projects?? Which strengths and weaknesses are to be found in the internal communication?? How does the internal communication influence the project members' motivation? To fulfill the purpose of the study it was needed informants interviews with the project manager for each project to access the facts, and respondent interviews with the project members from each project for accessing opinions.The results from the interviews show that both projects have effective communication, even if it looked different, and doesn't quite agree with what previous research recommends.
Renaissance of a CRM system ? Successful re-implementation out of an after market perspective
Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. FSEE is also concerned about the users opinions of future development and improvements.Management is also concerned about how MSMS would support the After Market and gain full leverage of the IT investments. MSMS is today only used to a limited extent in a few of the After Market departments, and FSEE is interested in what an overall usage would mean in terms of improved internal communication, customer focus and information management. The following questions will therefore be investigated in this study:· How, by whom and where is MSMS used within FSEE?s After Market and Sales divisions today?· What does the After Market division at FSEE gain from using MSMS?· What has to be done to improve the usage of MSMS at FSEE? Purpose: The purpose of this Master Thesis is partly to examine the current usage of the Sales and Marketing System within FSEE?s After Market and Sales divisions.
Hälsa och välfärdsteknologi i tredje åldern : En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorgen
This report is a market research for the company 4 Body and Mind, a start-upcompany that works with personal training online. They wanted to know if themarket for elderly care could be interesting for them to enter. This report is hence aresearch of the market for health and welfare technology in elderly care within thepublic sector in Sweden. A general fact is that the world's population is getting older.This combined with rapid growth of individuals in the age 65+ changes the demandson the elderly care in Sweden?s municipalities.
Läkemedelsbolagens strategier för att begränsa nedgång i marknadsandelar vid patentutgång
The purpose of this thesis is to increase the understanding on how market leading pharmaceutical companies in Sweden limit the market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to retain the pharmaceutical companies strong brand image.