Hälsa och välfärdsteknologi i tredje åldern
En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorgen
This report is a market research for the company 4 Body and Mind, a start-upcompany that works with personal training online. They wanted to know if themarket for elderly care could be interesting for them to enter. This report is hence aresearch of the market for health and welfare technology in elderly care within thepublic sector in Sweden. A general fact is that the world's population is getting older.This combined with rapid growth of individuals in the age 65+ changes the demandson the elderly care in Sweden?s municipalities. How do municipalities work today withthe modernization of elderly care? What possibilities and barriers are there for asmall company that wants to enter a market, which is regulated by the law on publicprocurement? What factors does research point out as essential for healthy aging?To answer questions like this we reviewed results from earlier research and integrateit with empirically collected material from interviews. We have then used classicmarket analyzing tools to evaluate data. The result shows that the market willcontinue to grow, because of the change in the demographic distribution, and that itcould be an interesting market for the company. One conclusion is that to partneringup with a municipality on the market with knowledge, involvement and a big networkcould help 4 Body and Mind with a first step into the market. Another conclusion isthat a potential end user could be an individual in the third age.