The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

This study has as its purpose to reveal whether female and male entrepreneurs are offered the same kind of conditions in their role of entrepreneurs in their respective media representation. This is studied by analyzing portrayals in the magazine Entreprenör (Br.E. ?Entrepreneur?). Methodologically the analysis will be making use of textual analysis, semiotics and discourse analysis in order to expose the underlying gender perspective(s) in Entreprenör.The entrepreneur portrayals? texts and visuals will be studied in the light of gender and entrepreneur theory, and more specifically on the basis of theories about representation, discourse and stereotypes.The main conclusion of the study is that female and male entrepreneurs are not offered the same conditions in their roles of entrepreneurs in a medium such as Entreprenör.

Abstract Examensarbete inom Medie- och kommunikationsvetenskap  Titel: Hur framställs föräldraskapet? En jämförelse mellan magasinen PAPPA Magazine och mama Författare: Lindah Berntsson och Therese Murhagen Termin och år: VT 2013 Handledare: Mathias Sylwan Examinator: Anna Edin Nyckelord: Diskursanalys, föräldraskap, framställning, föräldraroll, pappa, mamma. Vårt syfte med denna uppsats var att undersöka hur föräldraskapet framställdes genom magasinen PAPPA Magazine och mama. Genom att använda oss av diskursanalys som tillvägagångsätt och teori ville vi få fram på vilket sätt de båda magasinen framställer föräldraskapet. Vi ville även veta vad som, enligt magasinen, är ett gott moder -fader- och föräldraskap. Empirin består av tio nummer, fem vardera av de två magasinen.Det som framkommit efter analysen var att magasinen har likheter men skiljer sig åt på många håll.

Critique regarding religious practices has become more and more apparent in today's society.Sans magazine has become a voice in the Swedish debate regarding religions undertakings and have received opposition from various directions. As Sans magazine, issue no.1, is accused of being islamophobic, the critique is focused on the internal discourse within the atheist and agnostic society. As Sans issue no.2 came out, it did not focus on Islam or any of the abrahamic religions but instead it discussed New age and the nature of pseudoscience.I sought to evolve the didactic discource regarding ?truth? and ?reality? by finding if thediscourse within Sans is apparent and if so, what it is based upon. The analysis also focuses onthe terms used to describe new age and pseudoscience.

A constantly increasing number of magazines are using the Internet as a business channel. One of these is Allt om Mat (All about Food). Together with expressen.se, Allt om Mat developed a food website, alltommat.se, which was introduced at the beginning of 2008. In this essay we investigate how alltommat.se developed its service concept. Further, we look at how this development has influenced and been influenced by relations among the three actors and the users.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

Abstract Examensarbete inom Medie- och kommunikationsvetenskap  Titel: Hur framställs föräldraskapet? En jämförelse mellan magasinen PAPPA Magazine och mama Författare: Lindah Berntsson och Therese Murhagen Termin och år: VT 2013 Handledare: Mathias Sylwan Examinator: Anna Edin Nyckelord: Diskursanalys, föräldraskap, framställning, föräldraroll, pappa, mamma. Vårt syfte med denna uppsats var att undersöka hur föräldraskapet framställdes genom magasinen PAPPA Magazine och mama. Genom att använda oss av diskursanalys som tillvägagångsätt och teori ville vi få fram på vilket sätt de båda magasinen framställer föräldraskapet. Vi ville även veta vad som, enligt magasinen, är ett gott moder -fader- och föräldraskap. Empirin består av tio nummer, fem vardera av de två magasinen.Det som framkommit efter analysen var att magasinen har likheter men skiljer sig åt på många håll.

This masters thesis is a study of the ideas brought forward in the literary magazine 40-tal. The methodology involves the adaptation of a literary sociological perspective where the ideas of the young literary avantgarde in the magazine 40-tal interplays with the established philosophy of the Swedish society during the period 1944-47. The main purpose has been to examine 40-tal as a product of supreme individuality that originates a unique climate of ideas which exceeds the involved collaborators individual writings. I have thereby related my analysis to the Marxist oriented theories of Raymond Williams. This has been done in order to see how the external pressure of the social structure and the market acts together with the internal pressure of keeping up with the times and how this affects the individual authors and the process of creating.

 The theme of this essay arises from problematic pictures which travel journalism can bring about foreign countries, and in this specific case Mexico. These pictures can be problematic in the way that they can carry colonial elements and form colonial discourses. The main purpose of this study is therefore to investigate the Swedish travel magazines, Vagabond, RES and Allt om resor, and how they portray places and people in the written texts and photographs. This was done with a postcolonial and discourse theoretical framework, whereas empowerment of certain pictures can lead to formation of discourses, myths and stereotypes about places and people in Mexico. The method used to reveal different aspects of the travel reports was semiotic analysis, Norman Fairclough?s critical discourse analysis and critical linguistics.

Syftet med denna studie var att se vilka budskap angående hälsa och träning som de tryckta medierna, i detta fall SOLO Magazine och Women?s Health, sänder ut. Dessutom undersöktes hur dessa budskap tolkades av läsarna, hur dessa förhåller sig till tryckta respektive sociala medier samt hur de uppfattar att kvinnor porträtteras i media. Studien grundar sig i Stuart Halls kommunikationsmodell encoding/decoding och omfattar en receptionsstudie som är baserad på en retorisk textanalys och därefter en analys av deltagarnas avkodning. Läsarna representerades i denna studie av två fokusgrupper där samtliga deltagare föll inom de valda mediernas målgrupp; kvinnor i åldrarna 18-35.

During the autumn of 2007 I carried out an investigation within the bank and finance Sector. The aim of the investigation was to see how informal aspects could be understood in relation to equality within Bank AB? The main question was: Which are the obstacles and opportunities for equality within Bank AB? To answer the main question I asked the following questions to the material: Are there any gender related different within the organization? How are men and women represented within the internal magazine? Which are the conceptions related to sex/gender within the organization? The investigation is based on a survey, the internal magazine was investigated and finally interviews took place. Throughout the investigation I used organization theory in a gender perspective. With the gender organization theory I examined concepts as structures, leadership, symbolism and changes associated with equality.

I denna uppsats analyseras de två tidningarna Glamour och King Magazine för att se till hurgenusrepresentationen syns på dess omslag och om det finns några eventuella likheter ochskillnader mellan en tidning riktad till kvinnor (Glamour) och en tidning riktad till män(King).Syftet med analysen är att se till de olika budskapen för genusrepresentation samtidigt somsyftet är att undersöka de olika stereotyper som finns kring män och kvinnor i dagenssamhälle och jämföra dessa mot omslagen för tidningarna.Studien innehåller teorier från bland annat R.W Connell och hans föreställningar kring blandannat den hegemoniska maskuliniteten, men också övriga teorier kring genusrepresentationfrån personer som bland annat Gunilla Jarlbro, Eva-Lena Hedvall och David Gauntlett.Studien bygger i sin analys på en retorisk modell med fokus på omslagens kompositionmellan bland annat text och bild.Resultatet visar på en stereotypifiering av män och kvinnor för tidningsomslagen, där kvinnorförefaller som underordnade i sin representation medan männen besitter stor makt vilket visarsig i form av en jämförelse. Detta överensstämmer med teorierna kring de olika ideal somförekommer kring män och kvinnor..