The purpose of this essay is to investigate how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region.Even though there is a huge interest in brands, there are only a few companies who can describe clearly what their own brand represents. This probably due to the fact that the brand is still regarded as a tactical tool, rather than as a strategic one. Because of this we find it very interesting to investigate how organizations in Värmland think about this issue. Are brands regarded as a strategic resource, and how strong is the link between their brands and the region?The result indicate that organizations are working strategically with their brands, but they can still get better.

Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.

I slutet av 2011 påbörjade Umeå universitetsbibliotek arbetet med att undersöka hur många som vistades i deras lokaler. Undersökningen visade att den tysta läsesalen (läsesal 1)1 för det mesta stod tom. Under sommaren 2012 genomgick därför salen en mindre renovering för att göra den mer gästvänlig, öppen och ljus. En arkitektfirma anlitades för att ta fram ett nytt kulör- och inredningsförslag. Salen målades om, antalet studieplatser minskades och möblerades om och flera av dem byttes ut mot fåtöljer.Syftet med denna undersökning var att utvärdera den nyrenoverade tysta läsesalen på Umeå Universitetsbibliotek, med utgångspunkt i studenternas upplevelser av det fysiska rummet och dess betydelse för studiemiljön.Metoden bestod av en kvantitativ enkätundersökning samt två mindre kvalitativa undersökningar i form av en observationsstudie och två intervjuer.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

The aim of this Master thesis was to examine how libraries at Swedish colleges and universities make Open Access journals in physics available to users. We examined if, where, and how the 50 Open Access journals that are listed in the Directory of Open Access (DOAJ) under the heading Physics (General) were made available to the public at 19 Swedish colleges and universities. We also examined possible patterns regarding qualities in the Open Access journals and to what extent the libraries made them available. For this descriptive statistic was used. The selection of library portals that were included in the study were those Swedish colleges and universities that teach physics.

Denna studie syftar till att hitta ba?rande besta?ndsdelar och betydelsefulla faktorer i en hejaklacks uttryck som hypotetiskt skulle kunna vara konstruktiva och anva?ndbara i arbetet med en ko?r. Studien a?r baserad pa? intervjuer med medlemmar ur Linko?pings Hockeyklubb, LHC:s, supporterklubb White Lions samt en deltagande observation vid en hockeymatch mellan LHC och HV71 den 30 oktober 2012.I bakgrunden finns litteraturgenomga?ng inneha?llande hejandet i historien, visuella effekter, huliganism, kartla?ggning av hejaramsor samt starka musikupplevelser.Resultatet visar att sta?mningen i en hejaklack a?r mycket viktig. Ofta viktigare a?n sja?lva idrotten.

The purpose of this essay was first and foremost to find out the problems that exist around user education in a university library and the opportunities that exist for university librarians to improve their work with students. My method of use was qualitative and more precise qualitative interviews. By interviewing five teaching librarians with five different subject specializations, I wanted to get an an-swer to what they teach when they meet the students and how they view their teaching. Responses resulted then in an analysis using Christine Bruce's theory of information literacy and Carol C. Kuhlthaus theory of librarian roles and her theory of information retrieval process.

Abstract This essay discusses whether or not the technical assistance given by The WTO will effect the reduction of poverty in LDCs. The liberalization of trade is considered to be one of the main forces behind economic growth and the reduction of poverty. Can trade reduce poverty?The WTO formed The Integrated Framework pro to the Doha Round in 2001 to assist the LDCs in aiding them implement the WTO's framework. Has this implementation been effective?The WTO also created The EPRP program to the Doha Round in order to create poverty reducing projects amongst developing countries.

The aim of this thesis is to investigate how a valuation of a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands have increased. A case study of five Swedish acquisitions is conducted to identify possible complicating and simplifying factors and how these are handled in the context of a valuation of an acquired company with a strong brand. Important findings are that a decreased volatility of future earnings can lead to more accurate prognoses and valuations due to the existence of a strong brand. A strong brand can, on the other hand, also make the valuation of the target company more difficult due to the fact that it is a subjective asset which increases the overall risk of the company.

This thesis has been carried out in autumn 2009 at Uppsala University for Boliden Mineral AB. Physical modelling has been used to model a comminution circuit. The model has then been linked to a PLC.When a concentrator is about to become operational Boliden Mineral AB have been looking for a way to test the PLC. The purpose of this report has therefore been to develop models for the subprocess in a concentrator and link these models to the PLC. The subprocess was a comminution circuit in Aitik36.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

My main purpose for this paper was to find out what the four teachers I interviewed thought about the design of their classroom and how they linked that to pedagogy, pupils learning and policy documents. I also wanted to find out if classroom design were something they discuss and reflects on in the college.My questions for this study were: What do some teachers who work in the early ages in the school think about the classroom design? Do these teachers link the classroom design to policy documents or pedagogy? Do these teachers consider classroom design to be something that should be discussed in the same way as other factors (for example teaching aids, resources etc.) within the college?My method was to make qualitative interviews with four teachers, analyze their answers and link them to my main theories and research in the area of the study. My main theories were multimodal communication, which means that there are several systems of signs in communication, which all have an essential function for the meaning of the communicated. It also means that learning happens both individually and socially and that school is a social construction, and that the system of opportunities and boundaries in which it takes form is mediated within our multimodal systems.

The thesis handles the principal-agency problem between shareholders and the Chief Executive Officer. The purpose of the thesis was to examine the link between CEO compensation and corporate performance measured as a change in Market to Book ratio. Data was collected from corporate annual reports between the years 2000 ? 2008 and the study covers 39 Swedish companies from the Stockholm Stock Exchange Large Cap list. To examine whether there is a link between the CEO´s compensation and firm performance, we performed a regression analysis, and no significant relation is found.

Authors: Linda Olsson & Dennis A?stro?m Title: A journey of discovery on the third floor ? A case study in how juvenile agents in the municipality of Kalmar communicate with its young people Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number of pages: 60Introduction: The participation amongst young people regarding political, democratic and society related questions is through an investigation confirmed not being high enough. Within the municipality of Kalmar, juvenile agents work as a link between young people and the opportunities that the municipality provides. To create this link with young people, communication is essential.Purpose: The purpose of this paper is to create an understanding of how the juvenile agents work in order to create and maintain communication with young people. The purpose is also to evaluate the result of the information campaign they executed in 2011.Methodology: For this paper we had a hermeneutic approach with an inductive viewpoint.

Inspection errors are nowadays usually written with pen and paper during building inspections. A company in Stockholm is developing a method by which inspections are made digitally from the beginning and where the inspection attachments shall be stored in a database. The idea of this method is that entrepreneurs can use the database to get an experience feedback from previous surveys so that they can improve their production processes. One problem that occurs is how inspection errors will be sorted into the database. They have to be sorted so that contractors or clients can use and sort out the information in a sensible way when they want to evaluate and make improvements in their production processes.This thesis examines how the inspection errors can be sorted in a structured manner.