In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan which is not involved in the project.The main aim of this thesis was to focus on their marketing strategies and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the study. However, the customers at the public library of Trollhättan were more satisfied with the total quality of the services offered.

Denna studie är genomfört som ett undervisningsförsök, där formativ bedömning har imple­menterats i matematikundervisning. Syftet med studien var att studera om det var möjligt att förändra undervisningen på denna korta tid samt om eleverna blev mer motiverade och om de upplevde mer lust till ämnet genom denna undervisningsstrategi. Ett särskilt fokus riktades på elever i matematiksvårigheter. Studien genomfördes i en årskurs 7:a, under höstterminen 2009, med inspiration Wiliam, (2007) Five ?Key Strategies? for Effective Assessmentutifrån och Black et al. (2003), Assess­ment for Learning ? Putting it into practice.

Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.

In this qualitative study of students? methods of calculating subtractions, I have used interviews, subtraction exercises and analysis of teaching material. The purpose of my study was to explore which methods students in grade three uses when calculating subtractions. I also wanted to highlight which strategies the students use and their comprehension of the concept of subtraction. In the study, I also highlight the different pedagogical ideas on which the teaching material is based on and the students? choice of methods.  The study shows that the students choose to use the methods?deduct? and ?kind of number? independently.

The aim of this work is to examine methodologies at remedial lessons for children with weak mobility, in a common Swedish municipal school in an attempt to determine if a connection to theoretical learning exists.Kadesjö describes how difficulties in concentration can arise as a result of problems with mobility and perception, and according to Piaget very young children develop cogitation through physical movements. These connections are not news but always current.At the meeting with Lasse the question was born whether learning problems in school that are a result of concentration difficulties, could be countered with mobility training.By the selection of Life history as method, it?s possible to follow a physical educator's experiences through his 30 years of work, and to some extent even his private life. Experiences and results are notified from a historical perspective from 1976 until 2006.He is bringing us on a journey that shows the changes in methodology and results after his contact with Sensomotoriskt Centrum..

With starting point in the increasing ill-health in Swedish working life today, in form of for example absence due to sickness and early retirement pension, and the knowledge that the working environment effects peoples health in a big extent, I found it very interesting to inquire into how people within the working life experience health promotion and how this can be developed. A qualitative method was used to receive a deeper understanding for the employees? experiences and data was collected through semi structured interviews with employees on a bank called Ikanobanken, in Älmhult. The result shows, among other things, that respondents find responsibility and the opportunity to influence the learning processes and development important. It also became clear that the respondents find participation, motivation, communication and safety essential factors when related to changes in health behaviours.

A qualitative study of the Swedish Instagram account Kvinnohat´s framing of media criticism. The Instagram account Kvinnohat is an example when citizens with a feminist agenda participate in a public debate. With a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents.

Title: Brain Gym®? An approach to increase self-knowledge in situations of learning?- A study at the Malmö Academy of Music from a teacher and student perspective. Brain Gym® is a method developed by Paul Dennison in his studies of physiology and aims to eliminate potential blockages during the process of learning. During the influence of stress, as in learning, we do not possess a total access to our perceptive ability. Instead we are limited to our so called dominance profile.

Detta arbete har som syfte att undresöka förskollärares uppfattningar om verbala kränkningar mellan barn. Arbetet söker svar på hur de kränkande språket kan vara en del i barns sociala utvecklning. Jag har genomfört intervjuer med förskollärare för att kunna ta del av deras erfarenhet och kunskap inom området. I mina resultat har det framkommit att förskolans pedagoger är en viktig del av barns sociala utveckling. Det är i förskolan man får sina första upplevelser av vänskap, men det är också där i relationerna som man kan bli utsatt, eller utsätta andra, för verbal kränkning.

This study has examined how teachers in primary education with experience of inclusion look on inclusive education. The study was based on the concept of inclusion and how it is made possible in primary school. The study was conducted using semi-structured qualitative life-world interviews with three teachers in primary education with included pupils with learning disabilities in their class. The results show the complexity of having a pupil with learning disabilities in class. To interpret, follow and then assess under two syllabuses are seen as difficult.

The purpose of this paper is to examine how teachers choose to work with the teaching of reading and writing skills, how teachers justify their choice of teaching method and how the documentation of student development is being used. This paper also discusses the definition of reading and writing, phonological awareness and how different reading- and writing educational methods can be combined. The gathering of information has been done through a literature review in which I have looked at past research on reading and writing. I have also conducted qualitative interviews with teachers involved in literacy learning. The result of my research shows that it is not possible to determine which literacy learning methods that are most effective.

Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Learning study (LS) och Variationsteorin representerar ett nytt sätt att se på barns lärande,vilket kan ge förskollärare redskap för hur det pedagogiska arbetet kan organiseras kring ettvisst innehåll. Betydelsen av att definiera lärandeobjekt lyfts fram och därmed även detintentionella lärandet, dvs. att klargöra vad barnen ska ges möjlighet att lära. Syftet är attutifrån ett LS-projekt studera om och i så fall på vilket sätt Variationsteorin kan bidra till attskapa goda förutsättningar för lärande i förskolan. Resultatet av ett LS-projekt analyserasmed fokus på förskolebarns lärande i betydelsen kvalitativa förändringar i barns sätt attbeskriva lärandeobjektet - Vad är en skugga?Resultatet visar att LS-modellen och Variationsteorin fungerar väl som pedagogiska redskap iförskolan.

The purpose of my study is to examine how four teachers reflect on free play and controlled play in preschool. What are their reflects concerning free play, controlled play and children?s development and education. The main focus of this research is the experiences of the teachers and I compare their perspectives against each other regarding free and controlled play.To be able to realize this study, I propose the following questions:What kind of vision does the teacher have concerning free play and controlled play?According to the teacher, how does playing affect the children?Which development areas are affected by participating in the play?This is a qualitative study, based on interviews with four teachers from two different preschools.