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1462 Uppsatser om Launch strategy - Sida 11 av 98

Central Peripheries: speculation and strategy for a land less mentioned

As the contemporary discourse surrounding urbanism is almost exclusively focusing on aspects of density and traditional urban qualities, it entrenches notions of what constitutes a proper city and countryside. But beyond this urban-rural dichotomy is another highly contemporary landscape. A territory usually mentioned as sprawl, peri-urban, wasteland, edge city, etc. Although its existence is due to mobilization, telecommunications, globalization and other phenomena of modern life, it is a landscape without an own name or place in public awareness.This thesis provides a case study of how to map and intervene in such a landscape, specifically along the border between Malmö and Burlöv municipalities in southern Sweden. Its structure is composed of a sequence of three parts:1 Spatial Conditions:Divided up in the sections Network, Fringe and Void.

Tillämpningar i kemiundervisningen : en studie av strategier för att presentera och synliggöra tillämpningar

The aim of this study is to investigate how and in which form students come in contact with practical applications in the upper secondary school course Chemistry B. The study is based upon the assumption that all learning is situated in a social environment. The theoretical framework is the design theory perspective, which entails an assumption that the pedagogical tools affect the knowledge content.The empiric materials in the study are collected through three methods: textbook analysis, classroom observations and questionnaires. Two groups of students and their teachers were observed during a section of the relevant course. The textbook analysis focuses upon the same course section in the textbooks of the two groups and compares these books with the relevant section in a third textbook.

Mer än bara ord : En kommunikationsstrategi för ökat hållbarhetsarbete i kommuner

This study is based on motivation theory, communication theory and knowledge about change management and workshop arrangement. The aim of the study is to develop a communication strategy which increases motivation for sustainability work in municipalities.Main focus of this report is to (1) determine whether motivation theory is applicable on a municipality?s sustainability work, in order to gain a willingness to change and (2) decide if workshops are suitable platforms for communication with municipalities. The opinion that global, complex problems require local solutions is a starting point for this study. The role of municipalities is claimed to be of great importance and is furthermore suggested to undergo a change in order to meet the current demands.

Optimala strategier för whist

Whist is one of the most played card games of the world. Though there have been many studies made in the field of game theory, whist is still somewhat of an unchartered territory. In this thesis some methods to obtain an optimal strategy for whist are discussed. Whist belongs to a group of games called logical games. For this group there exists algorithms which result in an optimal strategy.

Anpassningar till ekonomiska svängningar bland aktörer inom mötesindustrin : med konferensanläggningar i Stockholm och Göteborg som exempel

AbstractAt the UN Conference on Environment and Development in 1992 the nations stated that traditional environmental policies were not sufficient to handle the multidimensional challenges posed by sustainable development. Governments needed to broaden their political decision making procedures in order to coordinate and integrate environmental, social and economic policies. Therefore a new tool was introduced in Agenda 21, National Strategies for Sustainable Development (NSDS). The aim of an NSDS would be to bring together actors from all parts of society to jointly reach a consensus on how to work towards the vision of a sustainable society. An NSDS would be seen as a strategic tool to help focus national policies for SD.

Visualising Competitive Strategy - A Case Study of Five Companies in the Polymer Industry

Syfte: Syftet med uppsatsen har två delar: Att göra en konkurrensanalys av fem företag i polymerindustrin, en mogen industri, genom att identifiera viktiga strategiska nyckelområden och använda detta som grund. Konkurrensanalysen kommer sedan att vidareutvecklas genom att använda strategy canvas med intentionen att visualisera företagens strategier. Metod: Undersökningen har ett kvalitativt angreppssätt för att vi ska kunna skapa en bättre förståelse för företagen samt svara på vårt syfte att göra en konkurrensanalys. Den abduktiva ansatsen har möjliggjort för oss att vara flexibla i vårt användande av teori och empiri. Vi har undersökt fem företag i polymerindustrin: Primärdata består av intervjuer med analytiker samt utvalda företagsrepresentanter.

Social Construction of Crisis: The Constructed Realities of SAS Ground Service Employees Regarding the Preparatory Period of Strategy 2011 Organizational Development Program.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.

Konflikthantering ur ett genusperspektiv : Hanterar kvinnor och män konflikter på olika sätt i olika situationer?

This study examines if men and women have different conflict resolution styles in different situations. There are several studies in this area, but the results are contradictive and they don?t take consideration to the context. The study is an explorative, quantitative examine in the form of a self-report questionnaire, where different scenarios are described. These scenarios are based on the parts of the context that this study focuses on; the relationship to the other part, the perception of treatment and the place where the conflict occurs.

Generation Y i Managementkonsultbranschen: Strategier för att attrahera och behålla 80-talisterna

Management consulting firms are dependent on attracting and recruiting new talents since the human capital has a vital role in these types of organizations. In the following years a new generation, Generation Y, will to a large extent enter the labour market. According to several studies this generation has different characteristics than older generations.This thesis examines management consulting firms? views of Generation Y and which strategies they use to attract and retain the generation. The fact that the subjects are unexplored led the authors to conduct a qualitative study of seven management consulting firms through in-depth interviews.

Vår gemenskap är god! Nordisk Nytta genom ett informationsteoretiskt raster : En fallstudie av Nordiska rådet/Nordiska ministerrådets informationshantering

Information management is today a matter of great importance for every organisation. It is therefore necessary for organisations to see information and its management as a significant part of the organisation s key to success. In this essay we have chosen to study the implications of information policy and information strategy for The Nordic Council/The Nordic Council of Ministers. These two intergovernmental organisations share the same information department. Although The Nordic Council/The Nordic Council of Ministers are non-profitable organisations, they share some characteristics with those acting in a competitive market.

Kunskapsfabrikens rötter

The purpose of this study was to investigate, through a qualitative survey, the need of knowledge and strategy in organisations today and tomorrow. The empirical investigation is built on a semi structured interview that was conducted on nine different companies in Gislaveds community. The companies were from three different branches namely: tree, metal and polymer. Three interviews were conducted in each branch.The result from the interviews showed that the globalisation had put the companies under hard competition which had made the need for rationalisation and effectivness more apparent. Having said this, the demands on the organisation and the individuals within it will constantly increase.

Mot en grönare organisation : Niscayah i en säker framtid

 This paper covers how a company must act to become ?greener? and yet still increase profitability with the main emphasis on the inner structure of the company. The research is focused on the Swedish security systems company Niscayah AB, part of the multinational corporation Niscayah Group with approximately 6000 employees. A company can be assumed to consist of seven parts (strategy, systems, structure, super-ordinate goals, staff, skills and style) that have to cooperate for the firm to be able to become more environmentally friendly. Also, the economic performance is of importance and therefore that too is examined.

Profitability and competitiveness of grain handling at farm level

The Swedish agricultural sector is currently experiencing substantial structural changes, where the number of agricultural enterprises continuously decreases and the average farm size increases. In order to maintain competitiveness, it is important to be aware and adapt to changes concerning the surroundings of the company (Johnson et al., 2011). Agricultural commodity prices sharply fluctuate on the global market in recent years, affecting the profitability of farmers. High volatility market requires tools to reduce price variations and increases the need of decision-making (Bouder & Beth, 2003). Farm-based grain handling facilities increases the sale options regarding agricultural commodities; a flexible strategy to get additional compensation for the storing the grain produced on the farm (Edling, 2002; Edwards, 2013).

Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer

Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.

Future in a box : En undersökning i designstrategisk produktframtagning med Elfa som fallstudie

This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the brand, its competitiveness and become more innovative.

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