Social Construction of Crisis
The Constructed Realities of SAS Ground Service Employees Regarding the Preparatory Period of Strategy 2011 Organizational Development Program.
Social ConstructivismAirlineSASScandinavian AirlinesChangeManagement of enterprisesFöretagsledningManagementBusiness and Economics
The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse