The purpose of this study was to investigate, through a qualitative survey, the need of knowledge and strategy in organisations today and tomorrow. The empirical investigation is built on a semi structured interview that was conducted on nine different companies in Gislaveds community. The companies were from three different branches namely: tree, metal and polymer. Three interviews were conducted in each branch.The result from the interviews showed that the globalisation had put the companies under hard competition which had made the need for rationalisation and effectivness more apparent. Having said this, the demands on the organisation and the individuals within it will constantly increase. In order to enhance the individuals and the organisation there are an increased need for flexibility and openness and the responsibility and authority must be with in the individuals in the organisation. Our work show that the individuals with in the organisation shall be some kind of ?superhuman? that can perform most of the tasks in the organisation, he or she should be flexible and open minded.Our findings shows the way an organisation can create this ?superhuman? and what an organisation needs to do to become a learning organisation.