I FORM is the biggest health magazine of Scandinavia. It is a magazine that treats subjects like health food, training, sports gear, sex and relationships. The magazine addresses women directly and only women appear in the magazine.This is a study on how I FORM portrays women in their segment called ?Addicted to? (Biten av). It is a study of what kind of stereotypes that are used and also what kind of pictures that has been used to portrait the women.

Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

About a year ago, Göteborgs-Posten, one of Sweden's largest daily newspapers, decided it was unprofitable to continue producing their feature-style weekend magazine, Två Dagar. Standing at a crossroads,not wanting to stop producing the weekend magazine altogether, they decided to outsource. Spoon Publishing AB, a content agency with strong ties to Göteborg, were assigned with taking over the production.Going forward, Spoon has taken over a majority of the responsibility for the conceptual work and actual production, all with the main purpose of reducing cost and increasing efficiency.Normally Spoon does content marketing for a wide range of customers in an equally wide spectra of channels, from print to radio, television and web.The main purpose of this essay has been to investigate and establish whether the journalistic integrity and quality has in fact been maintained despite the weekend magazine being outsourced. We have analyzed selected editions of the magazine, first and foremost inarticles under the vignette fashion, using a qualitative method for content analysis, scrutinizing everything from the denotation of single words to the big picture. This specific vignette contains the most frequent contributions by in-house, or at least reappearing, journalists.Perusing the material in Två Dagar, we have come to the conclusion that the magazine has indeed retained its level of quality and still reflects the same core values as before being outsourced..

Denna uppsats rör den moral som presenteras för oss i amerikanska äventyrsfilmer. Tre filmer, King Arthur, Robin Hood och Gladiator, presenteras och analyseras. Hjältens handlingar är i fokus men även antagonisten och andra bikaraktärers handlingar är av vikt. Detta ställs mot den traditionella pliktetiken då vi får se om hjältens handlingar är förenliga eller strider mot den. En diskussion följer också kring filmernas upplägg och vad lockelsen med denna typ av film egentligen är..

The purpose of this study was to examine the ways in which the Swedish lifestyle magazine VeckoRevyn construct the sex and love relations of bi- and homosexuals. We analyzed 22 unique texts in magazines, from 2009 to 2014, in order to get a result as current as possible.To represent the magazine overall we have selected texts from various parts of the magazine. With a critical discourse analysis and through relevant and significant theories and perspectives such as social constructionism and heteronormativity, we found that VeckoRevyn represent sex and love relations of bi- and homosexuals through four discourses.The outcome of our study shows that VeckoRevyn only represent a limited part of bi- and homosexuals sex and love relations. In the analysed texts bi- and homosexuals are forced to ?come out of the closet? repeatedly and their sexual relations are rarely represented.

Abstract Title: The Social Democrats and Monarchy, a Study of three Social Democratic newspapers and their reports about Oscar II?s 25 year anniversary as king of Sweden. The Social Democrats in Sweden has almost had a power monopoly over the parliament and government during the entire 20:th century. Since the party was established in 1889 they have been against monarchy as a way of govern society. When the monarch lost political power and influence during the 20:th century, they still condemned monarchy as undemocratic. They preferred to have a republic instead, with an elected president, rather than a king or a queen.

The purpose of this study is to compare how the male journalists of the Slitz magazine and the female journalists of Veckorevyn represent the female sex. Slitz is dominated by sensual, sexy pictures of women. The texts describe the women on the basis of the journalists opinions. The women themselves do not get the same opportunities as the journalists to tell the readers who they are. Slitz magazine objectify women, they seem to be aware of it and do not hide their purpose.

Ett företagsekonomiskt begrepp som har växt fram under de senaste åren är franchising, inom franchising finns två parter franchisegivare och franchisegivare. Franchisekonceptet innebär att flera företag bedriver verksamhet under samma varumärke. De finns ett ömsesidigt beroende mellan dessa parter, franchisegivare är beroende av franchisetagares framgång för att själv bli framgångsrik, och franchisetagare är beroende av franchisegivare kunskap och vägledning i hur konceptet bäst ska drivas. I fallet franchising är därför varumärkesuppfattningen mellan de olika parterna en avgörande del för att skapa och förmedla en enhetlig bild av varumärket. Om en franchisegivare genom marknadsföring förmedlar en bild av varumärket medan franchisegivaren i sin verksamhet en annan bild kan varumärket försvagas och förlora sin trovärdighet.

The society of spreading useful knowledge started to sell its magazine Reading for the People (RFP) in 1834. The idea with the society was to, through the magazine that contained useful knowledge, enlighten the Swedish peasantry. RFP contained articles about agricultural and economy for example.My goal with this essay is to investigate how the use of foreign articles in RFP changed over time. I?m also going to present a field and language categorization of the foreign articles and study the articles from Benjamin Franklin and Charles Dickens and investigate what kind of articles they wrote.

This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women.

The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug,what magazines they read and why. The data presented in this thesis are collectedusing four methods: general observation and counting numbers of visitors, interviewswith 202 magazine readers, the completion of 1308 questiomaires regarding approximately350 maghes and interviews with more than 100 library visitors.The data indicates that men are significantly overrepresented among magazine readersas compared to the female visitors. These men are primarily from the white collar sectorof the community. This leads to a pronounced underrepresentation of the blue coIlarworkers. Young people visit the magazine room in the library at a rate about twice thatexpected from the population distribution.Women are primarily interested in magazines dealing with the home whereas men aremore interested in business, cars, boats and sports.

Syftet med denna uppsats är att undersöka hur manlighet konstrueras och representeras i modemagasinet King utifrån ett genusperspektiv. Dels ges en översikt över empirin och dels genomförs en djupare analys med semiotik som metod, av sex stycken reportagebilder. Mer specifikt undersöks hur kroppsspråk, klädkoder, frisyrer, attribut och kameravinklar bidrar till att konstruera manligt och kvinnligt samt vilka manlighetsideal som förekommer med teorin om bland annat hegemonisk maskulinitet som verktyg. I min gestaltning använder jag montageteknik som metod för att synliggöra, problematisera och bidra till ökad förståelse för detta. Resultatet visar att King har ett nytt sätt att porträttera manlighet på.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Syftet med denna studie var att försöka hitta de teser Min Volvo Magazine driver för att forma sin image. För att få svar på syftet har kritisk retorikanalys använts. Vad skriver Min Volvo Magazine om och vem är den tänkta målgruppen. Vem identifierar sig med budskapet och vem gör det inte och känner sig utanför ?Vi som kör Volvo gruppen? Huvudfrågorna var: Vilken image vill Volvo bli förknippad med? Och vad kan de retoriska valen som Volvo gör ha för effekt på identifikation respektive åtskillnad?Studien har använt sig av teorier som identifikation och etos.

Magdalena Rudenschöld (born 1766, died 1823) was a woman in Swedish history, who lived a turbulent life. As a young woman she was employed at the Swedish court and got to know the king of that time, Gustaf III, and she became the mistress of one of his closest deputies, Gustaf Mauritz Armfelt. After the killing of Gustaf III, a temporary government was formed. This was a regency that was put there on behalf of Prince Gustaf Adolf, since he was not yet of age to run the country. The commission to conduct this temporary government was given to Duke Carl, who was the dead king?s brother.King Gustavus III?s former employees and Officers were after the king?s death, opposed by the temporary government, and they were moved to other assignations.