Påklädda ma?n och söta kvinnor
En studie i representationer av genus i tidningen Frida 2013
JournalismGenderCelebritiesWomen?s magazinesYoung adultsJournalistikGenusFridaKa?ndisskapKvinnomagasinUngdomar
This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women. We also find that for both men and women in the magazine- their attractive exterior is their most prominent attribute. That is not only perceived visually, but also reinforced by the editorial text. The result also shows us that the celebrities shown in the Frida is a very homogeneous group, with very similar attributes.