De stora förändringarna inom det sociokulturella och teknologiska området har bidragit till utvecklingen av en ny dimension av marknadsföring, vilken har inriktat sig på att se och behandla kunderna som levande individer. Kundernas sinne, känslor och humör ställs i centrum. Att involvera människas sinne i tjänsteprocessen kan vara avgörande för kundens direkta upplevelse av olika köp- och konsumtionsprocesser.Denna studie syftar till att undersöka hur humör och känslotillstånd, servicekvalitet, kundlojalitet och servicepersonal samspelar med interpersonell beröring vid ett servicemöte.Ett experiment utfördes i en detaljhandelsbutik för att mäta beröringens effekter. Hypoteser formulerades med utgångpunkt i att interpersonell beröring, i form av en lätt touch mellan armbåge och axel, bör leda till en positiv inverkan på kundernas känslotillstånd samt bidra till bättre kundupplevelse. Resultatet visade att interpersonell beröring har positiv inverkan på kundernas känslotillstånd samt ökar graden av den upplevda servicekvaliteten och stärker kundlojaliteten..

This paper aims to find out how media in different countries in the same part of a continent portray the latest development in the Korean conflict. To achieve this, the articles published by two newspapers, The Japan Times and The Korea Times, in the last five months have been analysed. The theory used to analyse the published articles is the agenda setting theory. This paper has found that geography, in the sense of proximity to the conflict, do affect what stories the newspapers publish and how they portray the story..

This study was built on the concept of Emotional Intelligence (EI) as an ability with four branches, to effectively: (1) perceive (2) reason (3) understand and (4) manage emotions. By closely studying the four processes of EI through eight semistructured interviews with psychologists, counselors, CBT-therapists and psychotherapists, a study of participants' stories from real practice was done and then analyzed and interpreted. The purpose of this study was to get the participants to describe and put words on practical experiences that occur with clients that correspond to the four domains that define the concept of EI according to Mayer et al. (2008) and find out about if their way of "doing" EI gets trained and developed after several years of professional activity. The results shows that the practitioners used all four branches of EI in dialog with the client, both intra- and interpersonal.

Resultaten av vår undersökning visar på att vi generellt sett inte kan säga om individuella investerare agerar enligt regret theory eller inte. En del resultat tyder dock på att vissa effekter inom teorin är applicerbar på individuella investerare. Vi kan urskilja trender som tyder på att individen beter sig på ett visst sett och resonerat kring varför han beter sig så. Individen föredrar alltid det säkra alternativet om förluster eller stora vinster står på spel. Om skillnaden i säkerhet är väldigt liten försummar han den.

After the 9/11 attack the United States declared war against terrorism, which launched a conflict between indefinable transnational networks and states. In this war it became clear that the strategies used in traditional wars between states were not sufficient. New strategies have been discussed, but without any concrete results.In this thesis assassinations of terrorist leaders ordered by states is being presented as a possible strategy in the war against terrorism. Assassinations have been used in all times to shift political power but is today not morally accepted. This thesis aims to show that when used under the premisses of the just war theory, the strategy can be equally morally justified as any traditional war.

Som ett verktyg för organisationer att möta en alltmer komplex omvärld och komplexa problem har Ronald A. Heifetz (1994) utvecklat Adaptive Leadership Theory. Syftet med föreliggande studie var att undersöka om Adaptive Leadership Theory kunde användas för att få en förståelse för varför kommunikationsproblem återkommer. Frågeställningen var; Kan det undersökta företagets återkommande kommunikationsproblem förklaras, utifrån Heifetz? (1994) teori, med att medarbetarna har identifierat och hanterat dem felaktigt? Data samlades in genom kvalitativa intervjuer på en svensk arbetsplats och analyserades enligt en induktiv tematisk analys.

Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies.

This paper is intending to examine the intercultural aspects of two teaching aids used in Swedish schools today. How does the material take the students prerequisite in consideration? Is every student included in the material in order with the standpoint and laws in the Swedish school system? And if they are not, who is the outsider in this occasion? With intercultural pedagogy lies the idea that everyone is unique and that teachers has an opportunity to develop and make student grow mentally. Intercultural endeavor is to learn to accept our differences and see them as assets instead. The theory?s used in this paper in mostly the postcolonial theory with its dividing between "us" and "the others"..

This bachelor thesis aims to analyse archaeological finds related to mead during the Late Iron Age in southern Scandinavia. Five central places from the Iron Age are compared to five historical texts, that in some way connects to either the central places or to the use of mead. This will be done by using action theory. The action theory focuses on what kind of actions humans have done to create social and cultural purposes. Since the last part of the Late Iron Age, the Viking Age, is getting more popular due to movies, games and tv-shows it is also relevant to study how modern-day mead represents the Viking Age through its marketing.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

The purpose of this study has been to examine and analyze school counselors? experience of collaboration with other professions in the student health team and the preconditions for their work. The study is based on qualitative semi-structured interviews with six elementary-, and two high school student counselors in a medium-sized town in Sweden. The theoretical approach being used is: role theory, theory of professions and theory about collaboration. The study´s result shows that the school counselors? experience an unclarity in their job assignments and their role is often described as diffuse and vauge.

The aim of this Master?s thesis is to examine the profession of librarianship by studying tasks in Swedish public libraries. The method is a textual analysis of articles inspired by the critical discourse analysis of Norman Fairclough. The theory applied consists of the profession theory of Andrew Abbott and the gender theory of Yvonne Hirdman. The questions raised are: how do librarians speak about their tasks, which discourses can be constructed and how can profession theory and gender theory explain the result.

This essay examines fans contributions in a transmedia culture. I examine how fans relate and use the fictional worlds in the creations of their own films. The study focusing on the use of graphical elements and character design in some fan films. The examination is done by using two intertextual theories. One of the theory is Lubomir Dolezel theory on transfictional relationships and the other one is Gérad Genette theory on the realtion in transtextuality.

Arbetsmarknaden står inför ett generations- och paradigmskifte, när den äldre generationen går i pension och de yngre förväntas ta över. Samtidigt ökar den psykiska ohälsan och sjukskrivningen främst bland de yngre och stress rapporteras vara den stora bakomliggande orsaken; känslan av otillräcklighet och svårighet att få balans i livspusslet. Undersökningar poängterar att förebyggande arbete och tidiga insatser gynnar såväl medarbetares hälsa och arbetsplatsens ekonomi. Studiens syfte är att undersöka om samtalsstöd som ett nytt subventionerat friskvårdsalternativ uppfattas positivt, i synnerhet av Generation Y (födda 1982-1999). Resultatet av enkätundersökningen, genomförd på ett kommunkontor med 76 deltagare visade att 60% skulle boka samtal idag om det erbjöds som ett friskvårdsalternativ.

Klassisk kriminologisk forskning fokuserar på antingen individbaserade eller miljörelaterade förklaringar till brottsliga handlingar. Situational Action Theory avser att föra samman dessa två synsätt för att bilda en integrerad kriminologisk handlingsteori. Vad får Situational Action Theory för stöd i den kriminologiska forskningen? Vad finns för kritik? Och vad bör forskningen fokusera ytterligare på när det kommer till att testa teorin? Den forskning som finns tillgänglig och som jag presenterar i denna litteraturgenomgång visar att teorin får stöd i empirisk forskning. De flesta studier visar att teorin får bra stöd, några visar stöd för vissa delar av teorin medan andra delar av teorin inte får något stöd.