The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

This thesis in social anthropology is based on a field study on the Internet exploring Tibetan identity. With a post-modern approach the thesis explores the possibility fora non-tibetan to create a Tibetan Internet identity and become a part of the Tibetan community that exist on the Internet..

Flera av Sveriges största kvälls- och dagstidningar är sedan ett par år tillgängliga på Internet. Ett alternativ till att distribuera dem via Internet är broadcasting. I det här examensarbete har tyngdpunkten legat på att utforma en personlig tidning anpassad för att distribueras via rundradionätet i stället för via Internet. Jag har analyserat tre olika lösningar nämligen 1. En webbaserad och plattformsoberoende variant i XML + Java, 2.

Barnens bibliotek, a Swedish Childrens Library on the Internet with a nationwide assignment is compared to three Childrens Library in the USA with local assignments. All four Childrens Libraries on the Internet are compared in terms of content, form, purpose and if they stimulate childrens intelligences according to Howard Gardners theory about multiple intelligences. Three different instruments are used to review the websites. The instruments are created on the basis of literature and the website Barnens bibliotek. To complement these instruments, written interviews are performed with librarians responsible for each reviewed website.

The internet has become an increasingly part of everyday life with digital artefacts like smartphones and tablets. We?re looking at the usage of social networks and how the usage relates to traditional addiction. We conducted a quantitative research where 84 poeple finished our web survey. Our research focused on addiction, time spent on social networks, normal and non-normal usage and general user patterns.

This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

The Internet protocol of today has been used for over 20 years. A new version of the protocol has been developed to replace the old one. This is a direct result due to the explosive growth of the usage of the Internet. This follows by new demands which needs new solutions. This report brings up the old protocol IPv4, the new protocol IPv6 and shows what kind of changes that has been developed to meet the users demand.The report brings up two important aspects; internet security and mobility.

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

Vi vill uppmärksamma en ny sorts marknadsföring som blivit möjlig tack vare YouTube och Internet. På YouTube har företagen en ny arena att marknadsföra sig på och vissa företag använder sig av YouTube för att lansera dolda marknadsföringskampanjer. De flesta videor på YouTube är hemmagjorda av ungdomar, filmade med handkamera eller mobilkamera och estetiken anpassas efter det amatörmässiga. Genom att efterlikna dessa videor försöker företagen dölja sitt verkliga syfte, vilket är att marknadsföra en produkt. Eftersom marknadsföring på YouTube är ett nytt fenomen tycker vi att det är viktigt att belysa detta så att Internetanvändare blir mer uppmärksamma på hur YouTube kan användas.

Att handla på Internet har blivit mycket populärt. Allt fler företag öppnar handelsportaler på Internet där konsumenten kan köpa företagets produkter. I och med att kunden inte kan se produkten i verkligenheten, utan bara som en bild på Internet, händer det att kunden blir missnöjd med produkten och väljer att returnera den. Produkter som säljs på Internet har en tendens att returneras i högre grad än andra produkter som säljs på traditionellt sätt. När det gäller betalningen av produkterna har konsumenterna många olika betalningssätt att välja bland.

Abstract Title: PR consultants and bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.

Den här kandidatavhandlingen undersöker fördelarna och begränsningarna med Internetbaserade operativsystem i molnet, så kallade Internet OS, och hur IT-företag ser på ämnet. Internet OS är operativsystem som placerar sina resurser och processorkraft ute på Internet, ofta med hjälp av olika molnettjänster. Det finns problem och utmaningar med Internet OS. Dessa problem kan vara ett hinder för företag att överge de traditionella operativsystemen, som exempelvis Windows, och övergå till Internet OS. Det saknas undersökningar om IT-företag vill eller kan flytta sin verksamhet till molnet.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.