With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

Det här arbetet handlar om att göra en undersöka om de vanligaste webbläsarna Firefox och Internet Explorer om de har problem att skriva ut vanlig HTML-kod. Arbetet var utformat att hämta de vanligaste HTML-elementen och CSS-elementen från sex webbsidor. Det gjorde även en enklare fördjupning om varför webbsidorna avviker från standarden från första början. De elementen som togs fram tidigare användes sedan i undersökningar som fem olika personer har deltagit i. Testerna gick ut på att personerna kollade på testsidorna i Firefox och Internet Explorer för att se om något skiljde sig åt mellan webbläsarna.

This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued.

Samtidigt som användningen av internet i hemmet fortsätter att öka varje år sker det även en ökning av identitetsstölder på internet. Att detta har blivit ett vanligt problem i dagens samhälle kan härstamma i vår oerfarenhet när det gäller att förhindra och hantera olika typer av attacker. Privatpersoner erbjuds ingen säkerhetsträning eller dylikt såsom de anställda på ett företag utan måste på egen hand tillägna sig den kunskap kring identitetsstölder och dess skyddsåtgärder som krävs för att de skall kunna skydda sig mot brottet.Syftet med studien är att undersöka vilken kunskap privatpersoner förfogar över kring identi-tetsstölder på internet samt de skyddsåtgärder som kan vidtas för att skydda sin identitet. Stu-dien syftar till att svara på vilka skyddsåtgärder som privatpersoner vidtar för att skydda sin identitet och om det finns skyddsåtgärder som de har kunskap om men väljer att inte vidta och i sådana fall varför. En teoretisk referensram utformades genom en litteraturgenomgång inom området.

Syfte och frågeställning: Internet har vuxit och dess användningsfrekvens har ökat enormt under den sista delen av 1990-talet fram till idag. Detta har resulterat till att Internet har blivit en central kommunikationskanal för den västerländska befolkningen. För företag och organisationer har Internet även blivit en viktig marknadsföringskanal. Internetannonsering blir ett allt vanligare företeelse och därför ansåg vi det intressant att studera hur de mest frekventa Internetanvändare, i detta fall unga vuxna mellan 20 och 30 års ålder, upplever och uppmärksammar Internetreklam.Teori: Teoridelen börjar med en kort introduktion till ämnet Internetanvändning och Internetreklam som följs av en kort genomgång av reklamforskningens utveckling. Den teoretiska utgångspunkten ligger på mottagarstudier.

The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new medium web radio borrows qualities from the traditional radio.

This bachelor of economics paper discuss that the increasing globalization has put the small companies in the Swedish textile and clothing industry in a situation where internationalization has become a necessity. Furthermore has the European Union lead to that this type of companies has to seek growth on foreign markets with great socio cultural distance from the home country, Sweden. Nowadays there?s no time to internationalize in the same course of action like before. Before, the Swedish companies begun their operations abroad in fairly nearby countries and only gradually penetrated more far-flung markets.

 SammandragFler och fler människor hamnar i en situation då de behöver skapa sig ett namn på internet. Detta är ett relativt nytt fenomen och vid skapandet av dessa namn väljer många männsikor att inte följa de namntraditioner som länge har gällt för verkliga personnamn. Det finns dock människor som väljer att byta förnamn även i verkligheten. I den här uppsatsen undersöks vad som utmärker de namn som människor använder sig av på internet, vad som utmärker tillbytta förnamn samt vad dessa namngrupper har gemensamt och hur de skiljer sig åt. Materialet består främst av tillbytta förnamn och internetnamn insamlade från två olika communities; Lunarstorm och Bilddagboken.

Webexhibits is a growing but unexplored, cultural phenomenon that indicates a new use of the Internet for cultural communication. In the essay two quantitative methods, logganalysis and websurveys, have been used to study the visitors in 5hus.nu. The purpose is to generate knowledge about webexhibits as a cultural manifestation and medium by studying the experience and actions of its visitors. To achieve the aim the paper explores the methodological questions of how to study webusers. Theories about the exhibition as a medium and the web as a virtual area of exhibits have been used to understand and interpret the results.

Säkerhet är ett måste på Internet, men det gäller också att skapa webbsidor som är trevliga att besöka och lätta att använda. Detta är inte alltid det enklaste att kombinera. Rapporten innehåller grundläggande fakta om användarvänlighet och vilka säkerhetshot det finns på Internet idag. Dessutom finns sammanfattningar från tidigare forskning om hur användarvänlighet och säkerhet bör kombineras. Denna forskning innefattar presentation av lösenordsfält, lösenfraser och captcha.Undersökningen baseras på testning av hur ett lösenordsfält bör presenteras, för att vara säkert och samtidigt användarvänligt.

The purpose of the essay has been to clarify why and how small companies, whose major resource is knowledge, establish strategic alliances and which opportunities it brings. We have increased our understanding for the concept of strategic alliances through empirical search and through well-known scientist work. The method, which has been used in the essay, is principally qualitative interviews and gathering secondary data from articles from well-known authors. Our study has given that we have found that entering strategic alliances can make growth and by that way create competitive advantages for the company in question. We also found that there are risks with strategic alliances and the company can protect themselves by legal actions.

Contents:The evolution of today?s computer influenced society has taken giant steps towards virtual reality, game addictions and the possibility of not having to meet the people we communicate with. What is a reality today?To give a more concrete image of our question we?ve chosen the online game World of Warcraft as an example and to describe our connection to an alternative reality. We have performed different investigations, interviewed both gamers and non gamers, all this to give us the opportunity to see if the term reality has started to change in a direction that will allow us to call this alternative world a reality, or if it?s just a world wide phenomena of for example gaming addiction.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.