Strategiska Allianser
En studie av inledningsprocessen
EstablishmentStrategic alliancesGrowthValue chainNetworkManagement of enterprisesFöretagsledningManagementBusiness and Economics
The purpose of the essay has been to clarify why and how small companies, whose major resource is knowledge, establish strategic alliances and which opportunities it brings. We have increased our understanding for the concept of strategic alliances through empirical search and through well-known scientist work. The method, which has been used in the essay, is principally qualitative interviews and gathering secondary data from articles from well-known authors. Our study has given that we have found that entering strategic alliances can make growth and by that way create competitive advantages for the company in question. We also found that there are risks with strategic alliances and the company can protect themselves by legal actions. The essay has given us a hypothesis ?the more important the product is for the value chain fewer activities are needed from the company in the seeking of strategic alliances?.