Communication is essential for the survival of an organization. The management formulates strategies to ensure thatthe organization will get to where they want it to go. The strategy is then communicated to the co-workers through the line manager. But who is to say that the co-worker experience the message the same way as the line manager or the management for that matter? The purpose of this study is toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic Internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted 13 interviews.I analyzed the material from the interviews using a hermeneutical approach and I used an interpretative approach to get a deeper understanding.

Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a football club.

The aim of this thesis is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. In order to achieve the purpose a discourse analysis is used as both underlining theory and comprehensive method. The underlining theory is based around social constructionism, structuralism, poststructuralism and critical discourse analysis. The analysis have taken emphasis from Norman Faircloughs three-dimensional model in which the documents have been studied on three separate levels.

The communication of self-service within the ICA-sphere, 1945-1960, points tothe central role of communication in technological change. The study coversthe communication from ICAAB, ICA-Förbundet, AB Köpmannatjänst, threepurchasing centres (Hakon, Essve and Eol) and their respective councils oftrustees. The councils communicated their reservations early on, while theother actors spread knowledge (both economic and practical) of the innovation tothe retailers, and some also to the consumers. The communication of thepurchasing centres and Köpmannatjänst gave greater opportunity for learning,due to higher levels of interaction..

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

Bakgrund:Det diskuteras ideligen kring de fyra storbankerna i media angående trender och framtidsutsikter. I Sverige är utbudet av banker stort, trots det skiljer de sig inte mycket åt gentemot kunder. Företag arbetar ständigt med att positionera varumärket gentemot kunder, dock skall inte den interna marknadsföringen bortses. Företagsledningen kommunicerar internt med att förmedla värderingar samt visioner vilket motiverar de anställda.Syfte:Syftet med uppsatsen är att utreda och analysera Handelsbankens interna markandsföring samt integrationen av varumärket i organisationen för att sedan analysera effekterna utav det. Resultaten ur intervjuerna kommer att analyseras med hjälp av teorier. Metod:En kvalitativ fallstudie med abduktion som forskningsansats.

The purpose of this thesis was to examine what the communication between bank and customer looks like. We have more specifically studied how the bank communicates with the customer when communicating different offers, how the customer wants the communication to take place, what communication problem looks like and how the customer wants the bank to design their offers. Our target group was bank customers with academic degree, with one to seven years of working experience. This study was conducted trough interviews with bank customers and representatives at the bank. On the basis of our studies we found that the communication between bank and customer works fairly well.

Changes are occurring in most organizations today and due to the fact that changes often are harder to implement than they seem, it often takes much longer time to implement them than the management have planned. During an organizational change theorist claim that communication between managers and employees is one of the most important things to consider. Therefore, in this essay, our aim is to closer investigate which needs of information and communication co-workers have during a planned organizational change. To collect data, we interviewed five co-workers and one manager who works in an organization which has gone through a major change. Our theoretical framework comprises former research of organizational communication, employee?s needs of communication, change communication and theories of uncertainty during organizational change.

The purpose of this thesis was to study how internal marketing affects service quality in the tourism industry. It was decided to conduct a case study on two hotels with summer seasonal employees. Pite Havsbad and Strand Hotell Borgholm were chosen as study objects. The case was based on interviews with the hotel manager at Pite Havsbad and the vice president at Strand Hotell Borgholm, who coordinates the internal marketing at the companies. The findings were that seasonal employees do not affect service quality much.

Knowledge is today one of the most important resources for an organization to handle. But knowledge can also be difficult for organizations to manage. The internet is still growing and new tools take form that allows users to effectively share information. The purpose of this report was to describe how organizations can make use out of internal social media to facilitate knowledge management processes. Three issues involving mapping, coding and dissemination of knowledge to were produced to answer the thesis. The study was limited to examining the identification, coding and dissemination of knowledge through the internal social media plattformen, IBM Connections. The theoretical framework emphasizes how social networks can promote knowledge sharing, how a knowledge mapping can promote knowledge dissemination and sharing, how knowledge can be stored in data sources and how important interaction is to spread awareness. The theory has been supplemented by descriptions of how the system IBM Connections works. Surveys were conducted on four companies that use IBM Connections as an Internal communication plattformen. The four companies were selected to illustrate how they use the plattformen of knowledge management processes and we chose to interview the people who were responsible for the introduction of the plattformen. The study identified several similarities between the different companies and that although there were some technical and cultural recalcitrant units against this new type of system within the organization so favored IBM Connections knowledge in several ways. The built-in search automatic created a map of knowledge through the plattform's user profiles. Saved files and documents could be found even after the employees left the company, which encodes knowledge into the company knowledge resources. The opportunity to interact with one another, often over great distances, favored the sharing of knowledge. A comparison with the theoretical framework provided us with the conclusion that internal social media can be used in several ways to Knowledge management through automated knowledge maps, the ability to store knowledge within the company and to communicate knowledge across functional and geographical boundaries in interactive discussions..

Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got  in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.

The study aimed to evaluate picture communication during clinical as-sessment and intervention procedures in paediatric care. As part of the project KomHIT (Augmentative communication in paediatric health care settings) care professionals at different care units were provided with education and designed pictorial supports. These consisted of appointment letters with pictorial support, visual schedules and communication boards with both general and specific vocabulary. Care professionals and parents to children with and without communication disabilities participated. Survey data from care professionals and parents at five care units was supplemented with qualitative data from an interview with a multiprofessional group at one of the care units.

My essay begins with a story in which I portray different communicative situations at the preschool unit Myran. The children in my story are at an early stage of development and they all suffer from multiple disabilities which inhibit their ways of communicating. Through my story, I describe how I perceive different communication dilemmas in my work place. A difficulty I cover in my essay is how the educator knows if he or she has interpreted a child correctly when it does not have a verbal communication and therefore is completely dependent on the educators? interpretations of its communication efforts.

In this bachelor thesis we have used a case study to examine the potential opportunities and obstacles an organization may have to internally implement a code of conduct with regard to the environmental guidelines. To succeed with the implementation of codes of conduct, companies need to ensure that what is provided to be implemented do this according to scheduled time targets, but also that is to be implemented in the organization actually is what is intended to be implemented, and that those that are involved in the implementation will be satisfied with result, this is because it is the employees who will follow the guidelines contained in the Code. Heide & Grönhaug (2002) argues that lack of communication is the main reason why the implementation in the business strategies fails. In this case study we have used primary data from interviews in the case company as well as secondary data from earlier research and information from the case company itself to develop our conclusions. The case study shows that the existing environmental awareness in an organization often is founded in common sense about how to act.