Att implementera uppförandekoder ? Intern implementering av miljöriktlinjer i en organisation
Code of ConductImplementationInternal environmental communicationCSREnvironmental corporate cultureCase study
In this bachelor thesis we have used a case study to examine the potential opportunities and obstacles an organization may have to internally implement a code of conduct with regard to the environmental guidelines. To succeed with the implementation of codes of conduct, companies need to ensure that what is provided to be implemented do this according to scheduled time targets, but also that is to be implemented in the organization actually is what is intended to be implemented, and that those that are involved in the implementation will be satisfied with result, this is because it is the employees who will follow the guidelines contained in the Code. Heide & Grönhaug (2002) argues that lack of communication is the main reason why the implementation in the business strategies fails. In this case study we have used primary data from interviews in the case company as well as secondary data from earlier research and information from the case company itself to develop our conclusions. The case study shows that the existing environmental awareness in an organization often is founded in common sense about how to act. We also found that committed and passionate employees who enjoy their work and the corporate culture bring opportunities for a successful implementation of the Code. Although organizations have a formal structure and informal channels of communication, it may be appropriate to have in place structures for the top-down communication where the manager?s information about the values to be applied so that the information reaches all employees. Some potential barriers we found in this case were that the environmental work in the company varied because not all departments were involved in environmental work. We also found that environment is not implemented in the corporate value. Another obstacle was that the staff in the company had difficulty to see their role in environmental work in the company.