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1662 Uppsatser om Internal branding - Sida 51 av 111
Wireless Trailer Connection
Today's communication solution between the vehicle and trailer is one many see as anon-viable solution, then breakdowns on both the lights and cables are common. Now, anew innovation enters the market, a system that can transmit wireless control signalsbetween the vehicle and trailer.Parvus and Zap, the two solutions that the projekt group has come up with during thisthesis work carried out over the last year on Utvecklingsingenjörsprogrammet.Technologists Peter Jägevall and Christopher Åberg has developed this project on theirown. The group has developed various concepts and chosen to work on, two of them.The project has resulted in this report and a prototypeThe solution that the group has developed is a wireless communication between vehicleand trailer. The project team has developed new power-efficient LED lighting fixtures inorder to implement an internal power source in the trailer. The result of this has becomea maintenance-free and wireless product to trailers.
Corporate Social Responsibility - En konkurrensfördel för att attrahera framtidens arbetskraft? : En studie om hur dagens studenter värderar CSR hos framtida arbetsgivare
Konkurrensen om kompetent personal ökar och flertalet faktorer används därför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lägger idag stort fokus på corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats är således att undersöka,beskriva och analysera huruvida studenter på avancerad nivå vid ett svenskt universitet,värderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgår från tre områden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras på en kvantitativ metod i form av en enkätundersökningbland 230 studenter på avancerad nivå vid ett av Sveriges största universitet.
Personligt varumärke: En studie om hur studenter kan bli mer konkurrenskraftiga på arbetsmarknaden
Nyutexaminerade studenter inom samma utbildning går alla ut med samma teoretiska kunskap, men vad är det som gör att en student skiljer sig från mängden och utmärker sig i ett hav av studenter med samma utbildning? Med denna fråga i huvudet valdes ämnet personal branding, eller personligt varumärkesbyggande, i syfte att få bättre kunskap vad en student kan göra för att bli mer attraktiv på arbetsmarknaden efter examen. Syftet med denna uppsats är att få en bättre förståelse för hur en student kan utveckla det egna personliga varumärket för att bli mer konkurrenskraftig på arbetsmarknaden. Studien är en fallstudie av kvalitativ karaktär där vi genom intervjuer utfrågat två respondenter kunniga inom ämnet men som också innehar en god insyn för just studenters perspektiv.Slutsatsen av studien visar på att med ett starkt personligt varumärke blir man som student mer konkurrenskraftig på arbetsmarknaden och står ut över sina konkurrenter vid sökande av jobb efter examen. Et annat fynd är att det krävs många egenskaper och finns mycket att ha åtanke som student vid utvecklandet ett personligt varumärke som ska ses som starkt.
Food traceability system for Swedish origin food items : an assessment of the application ?våga fråga - få en bonde på köpet? from a farmer perspective
In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ? the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. These cases were not only wrong in terms of food safety, but also fraudulent and threating consumers? right to fair origin labelling.
Vikten av att skapa ett starkt varumärke
First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.
BIM förändrar produktionen
Because society?s demand for quality, efficiency at low cost is constantly increasing, companies are increasingly choosing to invest new methods to achieve these points. Those who manage to find ways to improve their processes are often the companies that have the greatest chance of becoming a winning player in the market. BIM is a new method that can reduce the internal costs while increasing communications between different parties. However there is disagreement about what BIM is and its purpose.
Företagsportalen: morgondagens arbetsplats
Today we see a fast developing of the market for mobile communication, both in an increased and changed mobile use, but also in the development of new technologies and services. Much that can be performed on Internet/Intranet today with a PC will in some years also be possible to do with a mobile terminal. Mobile Internet will probable take place when new technologies as GPRS, EDGE and UMTS will be in use. These technologies in combination with the development of new terminals and services will bring new capabilities for both companies and private users. This report describes how a portal should be designed in order to meet the needs on the market.
Informationsdelgivningsreglerna i MiFID II : Uppnår informationsdelgivningsreglerna behovet om ökat inesterarskydd?
The securities market was to undergo a major change with the entry of MiFID I in November 2007. EU´s establishment if the directive sets high standards for investment firms to establish internal guidelines in accordance with MiFID I. As right now, the securities market is facing further change with the proposal for MiFID II.MiFID II seeks to overcome MiFID I´s shown deficiencies. The greatest need for change are the rules that secure investor protection, with specific focus on regulation on information service from investment firms to customers. This essay deals with the rules on information service enacted in MiFID I compared to the changes presented in MiFID II to investigate whether the changes could strengthen investor protection as desired.MiFID II is a more detailed framework than its precursor.
Styrelsesammansättning och styrelsens funktion i sociala företag
This paper is about the composition and function of boards of social enterprises. A social enterprise can be defined as a company, which is founded by users or external stakeholder in order to create jobs (or a work place), a meaning in live or to further integration. One tries to achieve this goal by a business activity and/or subsidies and/or neighbourhood projects. The amount of social enterprises grew steadily after the restructuring of social welfare in Sweden since the 1980. Alternative forms of welfare ? such as a social enterprise ? will probably grow further in importance.
Resultatet - när under året justeras det mest? : En studie av earnings management
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.
Systemen med rätt inställning - En studie om whistleblowingsystem i Sverige
In order to counteract and to discover unethical actions within an organisation, a growing number of Swedish companies implement a so-called whistleblowing system. The purpose of our essay is to study the mindset of companies and further analyse how this mindset affects the design and quality of companies' whistleblowing systems. To do this, we have used a qualitative approach by interviewing different Swedish companies about their mindsets and systems. The study determines that there seemingly are three different categories of systems of varying quality. In this study we have chosen to call them "internal system", "external system" and "combined system".
Intern kontroll : en granskning av företagsledningens och den externa revisorns syn på intern kontroll
Informationsteknologins och revisionens utveckling bidrog till att det under 1980- och 1990-talen växte fram ett behov av att fastställa vad intern kontroll innebär. Internal Control ? Integrated Framework, lanserat år 1992 av The Committee of Sponsoring Organizations of the Treadway Commission, är det internationellt mest erkända ramverket för utformning av intern kontroll. Syftet med ramverket var att säkerställa en förbättrad bolagsstyrning efter de företagsskandaler och förtroendekriser som skakat företagsvärlden under de senaste decennierna. Svensk kod för bolagsstyrning kom i slutet av år 2004 och hade som syfte att ytterligare förbättra styrningen för svenska företag.
Styrmedel för att hantera kreditrisk: En fallstudie av Handelsbanken Sergel
The Swedish bank Handelsbanken has, according to their own way of measuring, been more successful than a weighted average of their competitors during the last 38 years. They have also handled the recent financial crisis, as well as the one in the 1990´s, better than most other banks. This paper studies their management control system at branch level in order to identify the controls which have been enforced to ensure that a low risk level is retained in the lending. The controls that have been identified are; (1) A decentralized organization with the offices as profit centers where the manager has restrictions regarding risk level and the results are measured as K/I (cost/revenue). (2) The absence of bonuses and individual follow-up regarding performance measurement.
Transformativt ledarskap - en förutsättning för produktivt teamklimat och egeneffektivitet?
In the faster growing pace of changes and competition in the global economy, factors promoting group effectiveness are of interest. How do components of leadershipstyle, especially transformational, team climate and selfefficacy correlate? To answer this question 3 questionnaires regarding leadershipstyle (MLQ), team climate (TCI-Short) and selfefficacy (self developed) were distributed to employees of a Swedish installation company (108 participants). Moderate positive correlations were found between climate and selfefficacy and between varying elements of leadership and selfefficacy. The leadership behaviour Contingent Reward correlated moderately with all climate dimensions and strongly with selfefficay.
EU:s medborgarinitiativ : En framkomlig väg för att minska det demokratisk underskottet?
The European Union is struggling to maintain democracy and tries to increase the participation among the citizens in Europe. The European Citizens? Initiative, ECI, is a platform established by the European Commission to allow citizens to propose new legislation. ?Water and sanitation are a human right! Water is a public good, not a commodity!? is the first ECI that has met the requirements.