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1662 Uppsatser om Internal branding - Sida 50 av 111

A proactive health, safety & environment risk management strategy : what are the incentives?

In a business environment where the stakeholder perspective is evolving and sustainable development is receiving increased attention, it is of importance for companies to adjust. The demand and pressure is exerted from several stakeholders who force companies to take action and live up to the expectations because if failing to do so, negative consequences will most likely be the case. The attention of this study is on ABB Power Products (ABB PP) and their environment and working environment risk management. The aim of this thesis is to identify and describe how perceived environmental risks are managed and what the incentives are to work proactively to minimize the risks. The incentives for a proactive risk management strategy are researched through both a strategic and operational perspective.

Prototyputveckling av digitalt styrsystem för torkskåp

Nimo Verken AB is the leading producer in the Scandinavia of drying cabinets. The construction has, with small changes, been the same since the 70s with a thermostat and a timer as controlling system. There was a wish to develop a modern cabinet which showed remaining time on a display and with energy saving functions.In this report we go through how it is possible to implement a digital controlling system, where remaining time is shown on a display and where it is possible to choose a preset ?program?.The report first presents the fundamental theory for a PIC, where we describe the different registers, how interrupts are handled, the internal clock function and how data is sent to control the different parts of the construction.Next the report presents and describes the new hardware that is needed, such as the encoder, the temperature sensor and the display.After the theory we describe how the program in the PIC may be drafted. Last in the report we have the result of the tests of the temperature variations and the accuracy of the time..

Branding by Swedish e-tailers : Varumärkesbyggande bland svenska e-detaljhandelsföretag

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Utveckling av internt Administrationssystem

This thesis work is executed at Business Unit Ericsson Test Environment (BETE), in Linköping. BETE is the department at Ericsson, which is responsible for the operation and maintenance of the company's Operations Support System (OSS). Their management system was outdated and they wanted it to be updated and it also required new features. The database needed to be replaced and the data migrated to a new database without licensing costs. The system also needed a part where employees could manage existing users.As a programming language PHP was chosen for its dynamic possibilities, platform independence and good support for database intergration.

Rekryteringsprocessen : synliggörandet av potentiella medarbetares kapaciteter

Studien handlar om rekryteringsprocessens förfarande, där den huvudsakliga frågeställningen är "Hur synliggörs potentiella medarbetares kapaciteter i rekryteringsprocessen?". Studien syftar till att lyfta fram hur rekryterare bär sig åt för att synliggöra de potentiella medarbetarnas förmågor och personliga egenskaper, och hur de vet vad som är väsentligt att lyfta fram för en viss tjänst. Ytterligare fågeställningar jag har är: "Hur kan rekryteraren veta vilka egenskaper som ska belysas?", "Hur går rekryteraren till väga för att synliggöra specifika kapaciteter?" och "Kan rekryterarens personliga värderingar påverka rekryteringsförfarandet?".

Balanced Scorecard utifrån ett hållbarhetsperspektiv : En studie av statliga företags hållbarhetsrapporter och dess möjlighet till integrering med ett Balanced Scorecard

Today, companies work with issues concerning Corporate Social Responsibility (CSR). A higher demand from customers and other stakeholders as well as an extended legislation are great reasons. Framework and guidelines for sustainability reporting has been developed which includes indices that companies are able to report. Though, for a long term work with sustainability a functional system and internal tool is necessary. Balanced Scorecard, BSC, is a useful tool and efforts have been made to integrate BSC and CSR with purpose to establish the work with sustainability in a more concrete and clear way.

En identitet : Möbeldesign & branding för Mizetto

I mitt examensarbete har jag arbetat fram en glaskollektion med tema mens. Målet med mitt arbete var dels att höja mensen ur tabut, dels att ge bruksglaset en ny scen. Genom att göra en menskoppsbehållare i transparent glas vill jag ifrågasätta varför vi gömmer och smusslar med våra mensskydd men också varför mensen idag framställs som oren, äcklig och skamlig. Jag vill uppmuntra till att bryta det mönstret, ge den som menstruerar en möjlighet att hylla mensen, sätta den i fokus, på piedestal. Mitt arbete resulterade i ett mensaltare, en tolkning av hur jag tror mensen hade framställts om vi levt i ett matriarkat.

Lyxvarumärkens överlevnad vid lågkonjunktur : Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av?

 The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.

Social rekrytering : en kvalitativ studie som behandlar fyra organisationers och fyra professionella aktörers tankar om rekrytering oc sociala medier.

Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.

Diskretionärt handlingsutrymme : en kvalitativ studie av socialsekreterares bedömningsgrunder vid ansökan om ekonomiskt bistånd

With this study, our purpose has been to achieve profounded knowledge and understanding regarding the use of discretion among social workers specialized in social allowance issues. The Social Services Act, structured as a framework law in the Swedish context, provides the social worker with a certain degree of discretion, in order to enable accommodated decisions depending on client case specifics. This study problematizes these aspects of legal security, and our intention has been to examine which factors impact the assessments social workers carry out in statutory decisions of social allowance applications. To attain this, we narrowed down our intention into a number of distinct and delimitated research questions: (1) Which elements of the client case impact the social worker?s assessment? (2) Which external aspects influence the social worker?s assessments and decisions? (3) How do social workers decide the client?s credibility? In order to establish answers to our research questions, we have utilized a qualitative approach of research by exerting qualitative interviews in addition to a vignette study.

Den demokratiska lyxen

Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

Las Vegas på Svenska villkor - Att kombinera nätpoker med socialt ansvar

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

Investeringsbedömningsprocessen för strategiska investeringar - en fallstudie av NordiCorp

The aim of this study is to examine the investment decision process for investments that arise due to strategic changes and are of strategic importance to the company. At the foundation of this study is the previous research in this area, done by King (1975) and Bower (1970), which examines the investment process on a more generic level. At the core is the investment decision process pertaining to Projekt X, an investment performed by NordiCorp. Having conducted a case study including six interviews with employees from various parts of the organization, combined with a large number of internal documents, the process regarding the investment decision was carefully illuminated. The results show that in many regards, this process follows the more generic investment process.

Representera och konsumera landet : jag körde som en gran genom Sverige

This diploma work, with the title Represent and Consume the Land ?I drove following the picture of a spruce through Sweden, is presented as a film and an essay and the aim is to explore the perception of an individual with the film as the medium. To reach this, it is necessary to destabilize my own reality, to explore myself at the same time as I study landscapes and representations of landscapes. The diploma work focus on representations of landscapes of Sweden, external pictures and internal images. The picture is a very strong medium that holds and comunicate myths, about the landscape and about the nation.

Kalmars turismprofilering ur ett tidsperspektiv : En komparativ studie mellan två historiska platser

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

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