When the Internet was established in the early 1990`s the daily press got a new market to act on. Contacts with readers was strengthened through the internet and as the years went by Interactivity became increasingly important ? both for editorial and audience. One of the most common and most accessible forms of interaction is polls. This paper has examined within what contexts the newspapers are using polls ? in other words in what values of news criteria?s do the articles connected to a vote belong to.

In this thesis we have examined opinions of the social web in Scandinavian Library journals. Our interest lies in aspects about the social web, and above all about Library 2.0. The central question is how this new technology, a growing digitalization, and a social web that focuses on Interactivity and participation affects opinions about libraries. We have investigated opinions about Library 2.0, with respect to three different dimensions: The role of the library in society, power/hierarchy and knowledge. The method used in this thesis is idea analysis using these dimensions as analytical instrument.

We are living in a society where the digital technology is a tool that integrates into our life and changes our daily life and the way we communicate. The easy access to information and the opportunity to communication change the schools organization and demands new ways of teaching with and in contact with the surrounding world. That is why it is interesting to know how teachers can create an education environment with support of digital tools that fulfills a meaning for themselves, the pupils and the goals of the curriculum. This study is about how six teachers in one elementary school creates an education environment with support of digital tools and how they think the affect the pupils cooperation, communication and participation.The theoretical frame for this study is built in a sociocultural perspective, where people learn and develop through participation in social practices. To get the understanding of how teachers are thinking about the challenges and possibilities that digital tools have in the education environment, I choose a qualitative research method.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of Interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Social media on the Web has become more common over the last decade and in recent years it has grown immensely. The social media with the highest amount of members is Facebook, where not only private persons are found - companies started to establish their profiles on the network in 2006. However, little is known about how these companies succeed and reach their audience with information dissemination and interact with them. The aim of this study is to contribute with information to local companies on how they can manage to maintain their activity with different approaches and strategies. This study examines how three different local companies chooses to spread information and maintain relationships with their members on Facebook.

For many people, a good game is synonymous with good graphics. One thing that is often forgotten, is that the graphics only makes up one part of the games. An aspect of the games that is far to often forgotten, is the game?s content and ability to tell stories. Through analyses of the games of the Zelda series, the development of content and storytelling aspects of computer- and video games, since the later half of the 1980:s and up till today, are examined..

Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ? both on corporate as well as individual behavior ? has been the focus of many research papers. Personal use of social networks are regularly being mapped out by researchers aiming at clarifying concepts such as engagement, trust and Interactivity, and mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company?s pages on the social media as a way of communicating with their followers and audience, as well as (ii) identifying whether ?Real-Time Marketing?, in our own definition, is used or not.Methods: The research methods used included both quantitative and qualitative content analysis.

Cleanboxen som den kallas är en flashbaserad2 produktpresentation. Simply Quality är ett företag som gör analyser och mäter renhet hos olika föremål på partikelnivå. Ett exempel på detta kan vara att ett företag som tillverkar bildelar skickar en del efter produktion för att få en analys på hur mycket partiklar/smuts som sitter kvar efter tillverkning. Vårt arbete var att ta fram en produktpresentation för deras mobila labb som säljs till företag som vill kunna göra sina analyser på plats. Behovet var att på något sätt kunna presentera Cleanboxen visuellt för sina kunder..

The purpose of this study is to highlight how preschool teachers reason about their own beliefs about their active participation in the play. The study is a qualitative research method where interviews have been used to talk with four preschool teachers to obtain their perceptions of their participation in the play. I have approached my questions through previous research and theses which turns to play and preschool teachers' involvement. The result of my study shows that preschool teachers see differently on their active participation, but they think that active participation is essential for the development of the play and that by being involved in the play in different ways will create interaction and Interactivity. The result also shows that preschool teachers find great joy in participating in the play, and also that many relationships will be established by participation in the play..

The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new medium web radio borrows qualities from the traditional radio.

Cleanboxen som den kallas är en flashbaserad2 produktpresentation. Simply Quality är ett företag som gör analyser och mäter renhet hos olika föremål på partikelnivå. Ett exempel på detta kan vara att ett företag som tillverkar bildelar skickar en del efter produktion för att få en analys på hur mycket partiklar/smuts som sitter kvar efter tillverkning. Vårt arbete var att ta fram en produktpresentation för deras mobila labb som säljs till företag som vill kunna göra sina analyser på plats. Behovet var att på något sätt kunna presentera Cleanboxen visuellt för sina kunder..

This essay is an investigation of the level- and importance of Interactivity on YouTube for the active user. YouTube is a great example of a user-friendly Internet environment which enables the users to take part in a virtual community where they can create the content and, with the various functions the site has to offer, interact with each other. With Uses and Gratifications as a tool for this research we look at the motivations and needs of the user and how they come into play on the most popular video distribution site in the world today. Qualitative interviews on Swedish respondents give us insight in how the YouTube-users with their own words perceive this relatively new highly interactive era. We focus on a narrow group of the most popular age-group of YouTube-users to go deeper - not to expand.

The ambition of this essay is to examine if groups on Facebook are examples of ?slacktivism? and discuss which qualifications these groups have in order to provide a democratic conversation. The results will be discussed relative to democratic participant, information overload, Interactivity and previous research. By nethnographically observing three groups and analyzing selected posts and comments with the critical discourse analysis one can see that slacktivism spreads easily by people liking and sharing posts from the groups to their friends. The particular groups that has been analyzed in this essay are committed to save Swedish traditions that they believe is threatened.

My work has resulted in an interactive search engine for plants that can be found at www.plantit.se. In the work process I have searched for which search criteria is most important when doing searches on woodland plants. I have done this by an analysis of existing databases and with an survey where leading plant expertise answered questions about woodland plants. I analyzed three search pages that are on the internet today Havenet.dk, Backyardgardener.com and Den virtuella floran. I concluded that there are several flaws but also many positive aspects that I have used when developing the interface of my page. The survey resulted in the basis for my search criteria the answers listed the most important factors when planting woodland plants. From this information I developed a system with five values on every criteria.

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.