Biblioteken och 2.0. En idéanalys av synen på den sociala webben i några skandinaviska bibliotekstidningar.
In this thesis we have examined opinions of the social web in Scandinavian Library journals. Our interest lies in aspects about the social web, and above all about Library 2.0. The central question is how this new technology, a growing digitalization, and a social web that focuses on interactivity and participation affects opinions about libraries. We have investigated opinions about Library 2.0, with respect to three different dimensions: The role of the library in society, power/hierarchy and knowledge. The method used in this thesis is idea analysis using these dimensions as analytical instrument. As theoretical framework we have used Douglas Raber?s (1996) three different strategies for public libraries, and the way in which librarians choose to meet the challenges of a changing society: The conservative response, the populist initiative and the social activism. Our main findings are:- The most enthusiastic Library 2.0-supporters are found in the field of social activism. They have a deeply democratic view, and they believe that ?sharing is caring?. ?Radical trust? is another important expression as is ?the wisdom of the crowd?.- On the other hand, some Library 2.0-supporters are found in the populist initiative. They propose that change is the only constant and want to adapt to the market. For such scholars, the most important word is ?usefulness?.- Those included in the conservative response is often sceptical about Library 2.0. They are not principally against new ideas such as interactivity, but they maintain that librarians? authority should be protected, and they find books and reading to be the most important part of Library services.