Vårt syfte med denna uppsats är att analysera om och i så fall hur och varför kända profiler påverkar konsumenters uppfattning av ett varumärke. Vi har i vår studie använt oss av Lindex som fallföretag och deras användning av kända personer i sin marknadsföring. Vid val av tillvägagångssätt har vi utgått ifrån en abduktiv ansats, där våra primärdata baseras på en kvalitativ undersökning genom semistrukturerade intervjuer. Dessa intervjuer har ägt rum på öppen gata i Malmö samt på ekonomihögskolan i Lund. Som inledning av vår teoretiska referensram har vi använt oss av modellen om varumärkesmedvetenhet.

The purpose of this paper has been to highlight how three different highschool textbooks portrays Christianity and Islam. The aim of the paper has been to higlight and pinpoint how the three different textbooks uses different angles and perspectives on recontextualization; which ergo in turn creates a different field of transferred knowledge from each individual textbook.The paper uses an applied model of Bernstein?s theory of recontexualization, and from it derives two analytical tools to process and make an analysis of the textbooks transferred knowledge. The first analytical methodical tool of Bernstein?s theory is positioning, which is used in the paper to highlight what the different textbooks value and evaluate different kinds of knowledge of Christianity and Islam.

The purpose of this Master thesis is to examine theinformation use and information seeking behaviour amongpersons who actively work with information. For this study,interviews have been conducted with a group of six personswho work with information in information intensiveorganizations. The aim is to answer the following questions:What kind of information is connected to the respondents?work tasks? What is the purpose of their search forinformation? Which information sources do they use and whatkind of information sources do they demand? The theoreticalframework consists mainly of Wilsons information needs andinformation seeking model.The results of this study show that none of the respondentshad any strategic model for their work with information. Theinformation that the respondents were searching for is ofdifferent content and depends on the organization in which therespondent operates.

Knowledge Management (KM) är ett välkänt område inom företagsekonomin. KM används för att hantera kunskap inom företag exempelvis för att skapa, hantera, lagra och dela information. I den här studien har vi gått närmare in på kunskapsdelning hos säljare. Vi skriver, i denna studie, på uppdrag av Företag A, som är verksamma inom transportbranschen i Sverige. I uppdraget ingår det att ta reda på hur Företag A kan ta del av säljarnas kunskap och information om bland annat kunder och konkurrenter.Det teoretiska syftet med uppsatsen är att förstå vilka möjligheter och hinder som påverkar säljare att dela med sig av kunskap till andra i en organisation.

I dagsläget växer behovet av rätt information vid rätt plats, kontextbaserad information. Med hjälp av iBeacon kan man till en stor utsträckning förse det här behovet med en lösning. I uppsatsen undersöks användningsområden för iBeacon och idéer för hur man kan utveckla lösningar med hjälp av iBeacon. Ett koncept kommer att implementeras för att distribuera kontextbaserad information på mässor. Konceptet utvecklades till iOS och Android.

This thesis deals with the information-seeking behaviour of occupational therapists. Focus was on three different aspects of information-seeking behaviour. The purpose was to investigate how occupational therapists conceive of work-related information needs, their choice and use of formal and informal information sources and their use of the hospital library. Twelve interviews with occupational therapists were conducted at a rehabilitation clinic in a hospital. The theoretical frame consists of a general model of the information-seeking of professionals by Leckie, Pettigrew and Sylvain.

This paper describes a method for wireless energy transfer via near-field electromagnetic inductionthat is inexpensive, simple and can be applied to almost any type of system, regardless of size andenergy demands.The method uses a primary unit consisting of an oscillator, amplifier and inductive coil thattransfers energy to a secondary unit consisting of a coil, rectifier and voltage regulator. Two typesof oscillators and several amplifier designs were realized and evaluated together with a multitudeof flat coils of both monofilar and bifilar type.The results show that it is important to use an oscillator whose frequency is dependent on theinductance of the connected transmission coil, such as the Colpitts oscillator. This is preferable toan oscillator with a preset frequency, such as a Schmitt-trigger oscillator..

The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.

LRF Konsult is a big consulting-firm with offices located all over Sweden. The corporation offers a wide range of services and a lot of the customers are small businesses active within the green sector. An analysis of the corporation made in 2006 showed that one of LRF Konsults weaknesses is that many customers are unaware of the wide range of services that LRF Konsult offers. The internal communication is believed to play a big role in marketing these services. Therefor, the objective of this thesis has been to investigate why the transfer of customers between accounting consultants and business advisors is not greater and how this can be improved.

This thesis deals with information practices of first time parents. The term information practice covers topics ranging from the information a parent need and use, the information they actively seek for through to information attained through browsing, monitoring or simply being aware. Four problem areas have been formulated. What information do first time parents need? How do they get hold of information and how do they use it? What factors decide what sources they use? How do the first time parents validate the information they get? The following theoretical framework have been used; Marcia J Bates? model of information practice and Reijo Savolainen?s Mastery of Life theory.

This masters thesis aims to investigate how upper secondary school pupils experience their information seeking in a school context without access to a school library. It is the pupils own thoughts and opinions about information seeking and criticism of the sources that is the main focus. The literature that has been used consists of material from research concerning youth and different aspects of information seeking such as the information seeking process, information seeking on the web, criticism of the sources and how pupils interact with other people in order to acquire information. The method that has been used is group interviews. Twelve pupils from an independent school without access to a school library have been interviewed in groups of three.

ABSTRACTHelena Nowachek The purpose of the following study is to focus upon the possibilities and challenges associated with the transference of corporate culture from one organization to another. I have chosen to address this by looking at the franchise company Jobzone, which works specifically with recruitment and outsourcing. As a method I have interviewed three people in Jobzone: one person who is responsible for education, one franchising boss in Sweden and one franchisee. To delineate the concept of culture I apply both Schein?s model, in which he divides culture into the three levels of artifacts, values and basic assumptions, as well as a general theory of communication.

The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.

The aim of this literature review was to describe how the literature presents parents? need for information and how parents perceive the information from care personnel when their child 0-18 years of age is diagnosed with diabetes. The literature search was performed in the databases PubMed and Cinahl. Thirteen articles that met the inclusion criteria were studied. The results showed that when a child is diagnosed with diabetes the whole family faces a new situation and the parents are in great need for adequate information from care personnel to be able to deal with the new life situation and participate in the care.

This thesis deals with the information needs and information provision of teachers in compulsory school, from a role theoretical perspective. The object is to investigate teachers opinions on their information needs and information provision. The following questions have been used to approach the problem: Which are the information needs of teachers in compulsory school? How do teachers get the information they need? Which difficulties and deficiencies do teachers experience in their information provision, and what does the ideal situation look like? The theoretical frame of reference consists of a model of the information seeking of professionals, which is based on role theory. Qualitative interviews have been carried out with nine teachers.