This C-level thesis deals with Russian tourism in Sweden and explains what measures are being used in Sweden in order to attract Russian tourists. Since a high number of companies and organizations are actively involved in developing Russian tourism to Sweden, we have decided to focus primarily on the most active Swedish and Russian companies within the industry. Therefore several big and well-established companies, often located in the largest cities of Russia and Sweden i.e. Stockholm, Moscow and St Petersburg, have been the subject of our analysis.Chapter ?Bakgrund? presents numerous facts and information about the nature and scale of the Russian tourist market today and in the nearest future.

ThepurposeofthisBachelor?sthesiswastoexaminetheinternalinformationmanagementatBoråsBoråsTMEABviaacasestudy.InordertoachievethispurposeanInformationAuditwasconducted.ThetheoreticalframeworkormodelfortheauditwasthatofBuchananandGibb.Dataforthestudywascollectedusingfocusgroupinterviewsandpolicydocuments.Theinterviewswereanalyzedwiththehelpofqualitativecontentanalysis.ThetheoreticalmodelofChoo?sInformationmanagementcyclewasusedtofurtherdescribetheorganizationsinternalinformationmanagement.Theresultsshowalackofpredeterminedroutinesandpoliciesregardinginformationmanagementandtheuseofinformationresources.Furthermore,theunitK:,FacebookandtheweeklyThursdaystaffmeetingwereidentifiedasthethreemostimportantresourcesforinternalinformationmanagement.Inaccordancewiththeinformationauditanorganizationdescriptionwascompletedusingpolicydocuments.Theauthoralsopresentsfoursuggestionsforactionplanswiththehelpoftheresultsofthecontentanalysis.Thestudyrevealedthattheinternalinformationmanagementwasrathergood.Thiswasduetotherathersmallsizeoftheorganizationandthatthestaffhadawellfunctioningcooperation.Thiscooperationisdescribedassomewhatproblematicasfrictionbetweensomedepartmentswasidentified..

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

Media has a big impact on our lives and is one of the main channels for people to recieve information. When recieved, the messages creates a meaning for the people that read, hear or see them. In other words, media could be seen as a source for people on how to perceive the world and it gives a certain picture of what is ?normal?. We chose to do this study to get a deeper knowledge of how men and women are being portrayed in a Swedish lifestyle magazine and what messagest that sends out to the readers.In this study we have examined how men and women are being portrayed in the Swedish magazine Café, both in photographs and in text.

When in the process of buying a product based high effort behavior, the consumer needs information to decide on which product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it has on consumer choice, is in-store communications. This is also one of the least developed sources. It is not uncommon that the only facts that can be acquired are found on product packaging and from contact with the store´s staff.

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in media and information literacy.

What makes a Swede betake himself into the Chinese wilderness? How does the Rio Convention influence a plant collector? And who will crack the nut positioned 12 meters up in the crown of a tree? There are many secrets behind the act of collecting plants. In many regards, the documentation of the collection of plants for a Swedish purpose has been unsatisfactory. The focus of the publications is on what plant species that have been found rather than information on how these plants have been collected. Only few results of experimental cultivation are available. There is no doubt that there exists knowledge that has not been publicised yet.

The purpose of this Bachelor?s thesis is to examine university librarians? perceptions of information literacy, of students? information literacy and of education in information literacy. The focus is on how they perceive the students? information literacy development during their university studies. Also of interest in this study is how librarians think that their teaching in information literacy should be included in the students? other courses. Three librarians at a Swedish university library were interviewed using qualitative interviews.

Att leva med en kronisk sjukdom som hjärtsvikt innebär en ständig oro och ibland ångest. Information och undervisning om den förändrade livssituationen som sjukdomen medfört kan bidra till ökade möjligheter att uppleva hälsa i samband med denna kroniska sjukdom. Syftet med litteraturstudien var att belysa människors upplevelse av information och undervisning i samband med hjärtsvikt. Resultaten baserades på 19 artiklar som sökts via databaserna Cinahl, SweMed+, Medline, Psyc Info men även manuell sökning i tidsskrifter vilka analyserades med en kvalitativ innehållsanalys. Fyra kategorier framkom i resultatet: att känna brist på och inte förstå information, att få individuellt anpassad information, att information ökar livskvalitén och att behov av information och undervisning är större efter utskrivning.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

We are heading for a line, and its a fine one. This project is a dialogue between you and I; about the dialogue itself. The initial interest was to use literary text to address the visitor in the exhibition space. The purpose was to make man aware of its relation to others and narrative objects. I planned for the dialectical event in every descision.

Citizenship information is defined as the information the citizen needs to be able to take part in and influence the society. Since it is a democratic issue that information concerning the citizens role in society really reaches the citizens, it is of importance to study how the citizens proceed when they have a need for this information. The aim of this Masters thesis is to investigate how our eight informers proceed when they experience this need in a non-work situation. We performed qualitative interviews. The most important part of our interviews was the introduction of some fictitious problems to the informants.

The aim of this Bachelor?s thesis is to obtain understanding and knowledge about how literary scholars collaborate regarding information. Seven scholars have been studied in the aim to find out social and cultural elements which create particular prerequisites for their practice, with focus on information sharing. The method used has consisted of semi-structured interviews. The informants have been studied from a socio cultural and domain analysis starting point, which means that they are studied in the light of being members in their practice.

This thesis discusses the representation of bodies in todays non-fiction television in Sweden. I have chosen to focus on deviant bodies (sexual, deformed or unhealthy) on display in reality-shows and documentaries on SVT, TV4 but especially on the commercial channels TV3 and Kanal5. Also discussed are the viewers emotional and bodily reactions. Altough these shows are different from one another in many respects, I argue that there is also a common thread between them. From a sociological and cultural perspective, and with help of some historical examples, I try to illustrate how we view these shows and what their function is.

The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale.