Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

At present day there are several different methods for measuring of paved surfaces.The most common methods today are measuring with a total station, the GlobalNavigation Satellite System (GNSS) and terrestrial laser scanning (TLS). Recently thedevelopment of unmanned aerial vehicles, known as drones, has increasedexponentially and today there are several ways of using drones for measuring surfacesby photographing and laser scanning.This thesis contains a comparison between the methods terrestrial laser scanning(TLS), and unmanned aerial vehicle photogrammetry (UAV). The measurements havebeen applied on two different test surfaces, one of asphalt and one of gravel. Thepurpose of the comparison is to investigate whether the airborne photogrammetry isequivalent accurate in its height levels as the terrestrial laser scanning. For thecomparison to be more extensive, these two methods have not only been comparedin precision but also in the areas of ease of use and economy.The precision was analyzed by comparing the height levels in randomly placed controlpoints on the test surfaces.

Ocean Thermal Energy Conversion, OTEC, a technology using the temperature difference between cold deep seawater and warm surface water, can extract the work in the form of electricity. OTEC gives also synergies of drinkable fresh water. The temperature difference has an impact on the efficiency of the technology, which means that the feasibility of OTEC is geographically limited. The project intends to explore the possibility of replacing the atoll Tarawa?s present electricity generation with an OTEC plant and to explore synergies. In the present situation all of Tarawa?s electricity is generated by fossil fuels.

Abstract In this report I describe the Health Care Advice Bureau?s (sjukvårdsrådgivningen) historical background, proposals for its development according to a committee from the Blekinge County Council (Landstinget Blekinge), the Health Care Advice Bureau?s cooperation with different external operators e.g. the SOS and the Care Centers [Vårdcentraler]. I account for how I, in the same county council, aided by ethnographical methods observed or investigated the following: The nurses? interaction with the patients, the nurses? interaction among themselves, the nurses? participation in the development of the system and also the computer based system?s technical qualifications.

The main purpose of this thesis is to contribute to the understanding of information needs of eight vocational studies teachers at the Handicraft Programme at a senior high school. I have analyzed the teachers? needs of information and the empirical material has been collected through interviews with eight vocational studies teachers. To analyze the interviews I have used Lars Höglund and Olle Persson?s model for information needs and a model for information sources.

The Transport division is responsible for the internal transports on Sandvik MaterialTechnology AB. At the moment there is no clear picture of how the straddle carriers aremoving at the division Primary Products and if it is working in a satisfying way. It isimportant to see the whole picture of the transportation flow so improvements can be made.The purpose of this essay is to survey and analyse the truck flow in a Lean Productionperspective. The essay is delimited to only include straddle carriers transportation ways in thePrimary Products division. To survey the truck flow we have used a method called Walkthrough.This means that we have walked thorough the whole production flow andinterviewed some of the employed on the way to get the necessary information.

Ocean Thermal Energy Conversion, OTEC, a technology using the temperature difference between cold deep seawater and warm surface water, can extract the work in the form of electricity. OTEC gives also synergies of drinkable fresh water. The temperature difference has an impact on the efficiency of the technology, which means that the feasibility of OTEC is geographically limited. The project intends to explore the possibility of replacing the atoll Tarawa?s present electricity generation with an OTEC plant and to explore synergies. In the present situation all of Tarawa?s electricity is generated by fossil fuels.

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

This document is a summary of my work to create a project management system for a small firm working with computer graphics. The intention is to manage customers, projects, images and invoices in the easiest possible way. To make the system as flexible as possible a web-interface was chosen which makes it possible to access the system from any computer, making it independent of any particular operating system. The only requirement on the user environment is that the computer must have a connection to the Internet to be able to access the system. The different techniques that have been used to develop the project management system is primarily Ruby on Rails and a MySQL database. Although Ruby on Rails was completely new to me, I decided to use this framework instead of PHP, which I already have a good knowledge of, because of the benefits Ruby on Rails provide.

When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely.

Syftet med arbetet är att undersöka om IKT implementeras på förskolorna, på vilket sätt verktygen används och om läroplansmålen som berör IKT området följs. Fokus i undersökningen är pedagogernas syn på användandet av IKT i förskolans verksamhet. För att få svar på syfte och frågeställningar utfördes en enkätundersökning på fyra förskolor. Av 53 utdelade enkäter kom 22 besvarade tillbaka. Dessutom har en litteraturstudie gjorts för att se vad det står i litteraturen om implementering av IKT i förskola och skola.

Information är en viktig del av sjuksköterskans arbete och hennes pedagogiska roll sätts här på prov. En operation är en stor händelse i en patients liv och det är välkänt att patienter ofta är missnöjda med den information de får. Syftet med denna uppsats var att få fördjupad kunskap om vilken information patienter vill ha inför en operation och hur de upplever den information de får. Detta har gjorts genom en litteraturstudie där vetenskapliga artiklar i ämnet sökts och kritiskt granskats. Därefter sammanställdes resultaten av tolv slutligen valda artiklar till ett gemensamt resultat.

This report describes the development process of a pipe clamp used on exhaust system for cars. It is made based on the manufacturers desire to improve and make the clamp easier to manufacture and to reduce its price to their customers. This should be done either by manufacturing the clamp in one piece without an expensive and work intensive welding process, or by generating ideas of how to develop a brand new type of clamp. Investigating the market for similar products was done to eliminate intrusion of other manufacturers? patents but also to generate ideas.

In a globalized world, competitiveness is based on the high IP (intellectual property) of our export products and innovations are therefore important for new companies to establish and develop. It´s not enough to just have big international companies but it is also necessary to invest in new companies that can be competitive in the future. By helping entrepreneurs with innovation support in the early stages, new technology-based businesses are established and developed. The purpose of this paper was to examine how innovation support in the early stages affects the establishment and development of new technology-based companies. Furthermore, we investigated how this will affect Sweden's international competitiveness.

In the digitized world many organizations experience a large flow of information. To sort and manage all the information can be difficult. Individuals may experience a phenomenon called ?Information Overload?, due to the fact that the information flow is too extensive. There are various reasons why individuals are affected by this phenomenon.