Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.

It often occurs that the spirit regarding the future as a conservator is rather pessimistic. Howcome that there are so few employed conservators, when the need for conservation obviouslyis big? What kind of changes is needed for a better status regarding the conservation?This thesis concerns the development of the field of conservation in Sweden. What havehappened, what will happen and, particularly, what should happen? The information wasgathered from literature studies and interviews during the spring of 2010.

Abstract This report is our bachelor thesis. Our work has taken place at a galvanising company in Sölvesborg. The company faced major changes, of which one was a computerisation process. The new system could involve changes in work practice and in specific tasks, affecting the workers. If the coming system was to support work, from the production personnel?s perspective, we felt a legitimate participation in the development and design of the future work practice, was a requirement that was not met. During our ethnographical studies we noted that conflicts arose between production and administrative -personnel.

The purpose of this Master?s thesis is to perform a user oriented evaluation of the International Library?s website. The questions posed in this study are; for what purpose do the users in this study turn to the International Library?s website; what does the users information searching process consist of when visiting the site; how does navigation, layout and content effect the users satisfaction with the website; do the users in this study consider that the International Library?s website can be improved and if so, how? The study was performed with a user oriented approach where six qualitative interviews with librarians who use the website were conducted. These interviews were analysed using Brenda Dervin?s Sense making-theory and Leclercq?s theory about user satisfaction.

This master thesis in library- and information science is about the intermediary function of the library room from an environment-psychological point of view. Young people are a group in society who often reduce their visits to the library when growing up. There are lots of reasons for this maybe more attractive activities occur outside the library doors, making the young choose not to use the library. But if the library interior is attractive in itself, and has a welcoming atmosphere, there might be a change and the young people may well choose to pay the library a visit. What is important to young people how do they want their library room to look? Our purpose is to see how the physical environment affects young people in libraries.

The aim of this master thesis is to examine the identity of librarians. We have done this by conducting a text analysis where we have analysed texts produced by DIK, the major union of librarians, and by Library and Information Science departments in Sweden. The material we have analysed is texts produced in the aim of introducing and marketing the librarian occupation and education. The aim of this study is to find out how the identity of the librarian is expressed in this material. We have conducted the text analysis by adopting the critical discourse analyst Norman Fairclough´s theories.

Titel: Genusframställningen i Star Trek ? en utopi eller dystopiFörfattare: Gustav Ekholm och Torbjörn KarlssonHandledare: Malin NilssonExaminator: Veronica StoehrelTyp av arbete: C-uppsats i Medie och Kommunikationsvetenskap, 10p HT-06Plats: Högskolan i HalmstadSyfte: Uppsatsen syfte är att fastställa huruvida åtta olika avsnitt ur tv-serien Star Trek belyser genusfrågor och utmanar avsnitten i så fall de rådande genusdiskurserna.Metod: Den här uppsatsen fokuserar på åtta Star Trek avsnitt som producerades mellan 1960-talet och 2000-talet. Metoden för analysen är en kritisk diskursanalys med utgång från Norman Fairclougs diskurskritiska modell.Resultat: Uppsatsens slutsats är att Star Trek-serierna berör genusfrågor i olika utsträckning beroende på vilket årtal avsnitten är från. Det konstateras också att viktiga genusämnen, likt homosexualitet, tas upp men beroende på olika omständigheter saknas ofta ett djup i framställningen.Nyckelord: Star Trek, Gene Roddenberry, science fiction, genus, diskurs, diskursanalys, textanalys, makt, tv-serier, dominansförhållanden..

The purpose of this essay was to look at how the Swedish Prison and Probation Service and the Social Service work with children who have parents in prison and what they can do to ease the contact between the children and their parents. In our study we have used different questions regarding parent role, gender, child perspective, contact possibilities and collaboration. We have interviewed six prison officers and five social workers in Skåne. We have also used previously written reports. Our conclusions are that the parent role is affected by imprisonment and more amongst the women than the men.

There can be a gap between the author and the reader. This gap is especially remarkable when the author is an adult and the reader is a young person. The librarian has an important role as an intermediary of literature when it comes to selecting literature for young people. From this perspective the purpose of this paper has been to investigate how young people comprehend the problems and the stories of youth novels, first published in 2001, and to investigate to what extent descriptions of problems occur in this literature and what kind of problems that are described. The investigation consists of three parts: an examination of reviews of youth novels written by editors from Bibliotekstjänst and an examination of a number of youth to examine a number of youth novels that have been read, and sixteen interviews with college students in the first and third grade have also been done.

Uppsatsen behandlar hur två organisationer samarbetar och koordinerar deras kooperativa arbete med hjälp av en artefakt. De två organisationerna är Marinmuseum och Turistbyrån där deras kooperativa arbete handlar om att skapa guidade turer tillsammans. Vi har jobbat mot målgruppernas målsättningar, behov och krav för att hitta det ultimata stödet för deras verksamhet. Syftet är att förmedla förståelse för hur organisationerna idag använder artefakten i deras gemensamma arbete, baserat på intervjuer och observationer. Huvudfrågorna i vår studie har varit: Hur kan vi som utvecklare kan stödja de två olika organisationernas samarbetsmöjligheter och förbättra koordinationen i det fall då de använder denna artefakt, deras pappersbaserade bokningslista som primär informationsplats? Hur kan denna artefakt ersättas utan att tappa dess koordinations och interaktions förmågor samt flexibilitet? Studien har visat att den pappersbaserade artefakten, deras bokningslista, innefattar många positiva egenskaper som vid digitalisering måste tas hänsyn till.

Many research reports mention the fact that a huge number of all system development projects never reach a successful ending; with other words never fulfil formulated goals. By identifying and forming success factors (and in some aspect risk factors) that the project manager in practice can use, this study may be seen as a step in the direction towards minimising the high number of failed system development projects. The purpose of this research report is to investigate how a system development project, where the development process is based on a specific development or process model (in this case the Waterfall model), can and should be driven. I aim to clarify what is demanded of a project leader for the specific development process and give an account for which eventual leadership qualities that can be well suited for given situation in relation to the need for technical competence. Among other things the project manager should inspire confidence, drive, be a decision maker, engage and own some form of basic knowledge in the field of system development.

Benchmarking is an established method of working which is often used in order to develop the quality of the organization. However, almost 70% of the organizations with benchmarking fail due to the lack of planning and structuring of the benchmarking exercise. Maintenance sections in the paper and pulp industry are one of those who have decided to conduct benchmarking. Therefore, the purpose of this study is to gain knowledge of how the maintenance sections in the paper and pulp industry deliberately structure and plan to use benchmarking as a driving force for quality development in the maintenance sections.The study is a hermeneutic case study. Telephone interviews and document analysis have been used as data acquisition methods.The results show that there is a lack of both planning and structuring in the benchmarking process, and lack of management commitment for quality improvements within industrial maintenance.

The question about how the unemployment insurance should be designed is today a veryinteresting topic. In 2007 the Swedish government introduced an increased financial fee formembers in the unemployment benefit societies. Since this the number of members in thesesocieties has decreased dramatically. At the same time Sören Öman was appointed head of acommission whose obligation was to investigate the initiation of compulsory unemploymentinsurance. In May 2008 Öman delivered a separate report describing how the initiation of theinsurance should be dealt with.

The progress of chronic disorders such as heart failure and chronic obstructive pulmonary disease affects various aspects of life. They have an deep impact on patients´experience of health and wellbeing and their functional qualities and quality of life. Several studies have in an extensive way described heart failure and chronic obstructive pulmonary disease in its own domain but few qualitative studies consider coexistence of the disorders from a caring science perspective. The aim was to describe the meaning of living with heart failure and chronic obstructive pulmonary disease from a lifeworld perspective. With a phenomenological and reflecting lifeworld approach it´s possible to describe eight patients daily experiences of living with severe and chronic disorders from their own narratives.

Background: To wait on an emergency department is a reflected and well-documented problem. Thou it´s mainly due to a patient perspective should also nurses' perspectives be significant to obtain a faceted perception of the phenomenon.Aim: The purpose of this study was to describe how nurses perceive the phenomenon of anticipation of a somatic emergency department.Method: The analysis was performed using a phenomenological approach. The study was conducted in a medium-sized hospital in southern Sweden, during the latter part of 2005, and had a qualitative approach based on a lifeworld perspective. Data collection consisted of written stories from twelve nurses.Results: The results indicated that the waiting was the scene of the expectations. These expectations led to dilemmas, powerlessness and frustration, the more the phenomenon was allowed to stand.