First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).

Att bli mamma har alltid setts som ett självklart val för majoriteten av kvinnor. Det tillhör normen att en dag föda barn. Syftet med denna studie var att studera kvinnors reflektioner kring deras beslut att skaffa barn. Resultatet baserades på fem halvstrukturerade intervjuer som tolkades med induktiv tematisk analysmetod. Ett bekvämlighetsurval användes och de informanter som deltog var kvinnor som hade ett seriöst förhållande med en man.

I dag skapas det en mängd nätverk i olika branscher, men de flesta överlever inte långsiktigt, och det leder till att nätverksprocessen avtar. Syftet med detta arbete var att se om faktorerna val av partner, engagemang, förtroende, kultur, kommunikation och tid ska diskuteras när ett nätverksprojekt bildas. Litteraturstudier och vår egen erfarenhet har varit grunden för att forma forskningsfrågan och skapa en teoretisk referensram. Vi har intervjuat åtta aktörer i sex turistiska nätverksprojekt. Respondenterna valdes utifrån den roll som de hade vid intervjutillfället för att få olika infallsvinklar på problemet.

Tidigare forskning av romantisk attraktion har visat att människor väljer partners både som liknar dem själva och som kompletterar dem utifrån beteendemässiga och fysiska egenskaper. Syftet med studien var att fördjupa forskningen och mer precist identifiera vilka egenskaper som anses väsentliga vid ett romantiskt intresse hos unga vuxna. Deltagare var 45 individer i åldrarna 17-26, varav 39 kvinnor. Data samlades in genom öppna enkäter och analyserades med meningskoncentrering. Analysen resulterade i fem attraktiva egenskaper: Personen ska (1) ha egenskaper jag tycker om, (2) få mig att känna mig speciell, (3) vara attraktiv för mig, (4) vara möjlig att relatera med och (5) bry sig om andra.

The purpose of this thesis is to explore the co-creation process and how value is created based on a service orientation using a network perspective. The thesis is studied from a social-constructionist philosophy, using a qualitative approach of data collection and the theoretical framework includes network theories, theories of service-orientation and co-creation. We have conducted semi-structured interviews with a small firm and its network, which consists of a customer, a supplier and a partner. We found that Håkansson?s ARA framework combined with Ballantyne and Varey?s triangulation of value-creating activities help to acquire an understanding of the actors? bonds, the resources? ties and the activity links that exist in a network.

Previous research and patient complaints to the Swedish Patient Support Committee shows that there is a lack of substance in the patient-nurse relationship. This may suggest that it can be difficult for health care to live up to health-care law which requires it to be of good quality, based on dignity and respect and designed so that the patient is an active participant and can make their own decisions when it comes to their health care. For a better understanding of what a dignified patient-nurse relationship is, this study aims to clarify what the patient values as good patient-nurse relationship and describe how they have experienced the patient-nurse relationship during their stay at an emergency care department. The study is a descriptive cross-sectional study with a quantitative approach, where the population consisted of patients who were cared for at an emergency care department in the County of Västmanland, Sweden during 2007. The sample consisted of 93 patients which were asked to answer a questionnaire.

This study examines how temporary agency workers experience the working climate in client firms, i.e. how their psychological climate is affected. The study has a qualitative approach based on semi-structured interviews with temporary agency workers. The purpose of the study is to contribute with knowledge about the triangular relationship between the temporary worker, the temporary employment agency and the client firm. Another purpose is to describe how the temporary workers experience the working climate and how this experience is influenced by a number of circumstances. The research question this study aims to answer is How do temporary agency workers experience the working climate in client organisations? And What factors influence this experience? The conclusion of this study shows that the volun- tariness of the psychological contract positively influence the psychological climate, and also whether the temporary workers? expectations correspond to those of the client firm or not.

Law and regulations regulate the auditors? independence. An auditor should not only be independent in general, but independence in fact and independence in appearance. However, the regulations do not specifically describe how to act independence. It is the concerns of the auditor were he puts his limit for the independence.

The environmental work in Sweden has developed a lot over the past fifty years. Today, most companies have some kind of environmental work. Environmental activities are regulated by the Environmental Code, which applies in parallel with other laws. This report is an environmental review for Bräcke Diakoni. The report aims to find out how much environmental impact Bräcke Diakoni has.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

Modern missiles must meet higher and higher demands. They should be autonomous, have long range and still have a big effect on the target. To maximize effect on target some missiles not only minimize miss distance, but also try to hit with a certain angle; often perpendicular to the surface of the target. In this thesis a method to guide the missile in the terminal phase of its mission where both point of impact as angle of impact are specified. The method consist of two parts.

The purpose of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes. The results showed the importance of a clear, responsive and open communication as well as a large degree of customization to meet the customer the best way as possible. The experience was also characterized by a dynamic relationship and the importance of the customer's expectations.

The aim of this study was to illuminate how patients with mental illness experience encounters with the nurse in psychiatric care, in order to acquire increased understanding for the patients needs. A litterature study was used to analyse previously published scientific articles within psychiatric nursing care. Content analysis inspired by Graneheim and Lundman was used to perform the analysis. The result showed that the patients recovery depended on the relationship with the nurse. If the relationship was good, the patient was moore likely to regain his mental health, than if the relationship with the nurse was poor.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

Anhörigvårdsom innefattar vård av partner är något som blivit allt mer vanligt. Detta pågrund av ekonomiska nedskärningar inom vårdorganisationen, brist påsjukhusplatser samt ökad livslängd hos befolkningen. Syftet med studien var attsynliggöra hur relationen påverkas av att vårda eller att vårdas av sinpartner. Studien är en litteraturöversikt där 17 artiklar valdes ut efterkvalitetsgranskning, då samtliga besvarade syftet. Ur artiklarna framkomresultatet där fyra teman synliggjordes, trygghetoch belastning i relationen, förändrade roller, avsexualiserad relationsamt minskat socialt liv.