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Projektledarens upplevelse av kundrelationen i kundorderprojekt
Project managerCustomer order projectCustomer relationshipTrustExpectationsProjektledareKundorderprojektKundrelationFörtroendeFörväntningar
The purpose of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes. The results showed the importance of a clear, responsive and open communication as well as a large degree of customization to meet the customer the best way as possible. The experience was also characterized by a dynamic relationship and the importance of the customer's expectations. The project manager's characteristics and experience were very important in all themes and had a significant part in establishing and maintaining customers? trust.