Nyckelord: CSR, SRI, Shareholder Value och Etiska placeringar Problemformulering: Hur ser förvaltarna och investerarna på framtiden för CSR/SRI och kommer deras jobb som förvaltare och investerare att förändras efter kriserna som varit? Syfte: Syftet med studien är att undersöka hur CSR och SRI har och kommer att utvecklas på den svenska investeringsmarknaden.Metod: För att besvara studiens syfte och frågeställning valdes en kvalitativ ansats. I uppsatsen intervjuas investerare som arbetar dagligen med CSR/SRI investeringar. I uppsatsen används artiklar inom området för socialt hållbara investeringar. De svar som erhålls av respondenterna i intervjuerna granskas, reflekteras samt jämförs med tillgänglig forskning på området.

ECG-Screening for young elite athletesAbstractBackgroundSudden cardiac death (SCD) during physical activity is a frightening and emotional tragedy that draws huge media attentions when it occurs. Fortunately it is a relatively uncommon occurrence but happens nonetheless to young athletes who often seems to be in perfect health. SCD is used as a term for sudden unexpected complications on the cardiovascular system that leads to a deadly outcome normally within the first hour of onset of symptoms and the cause is some sort of underlying cardiovascular disease that gets triggered by physical activity.Normally athletes gets divided into two groups dependent on age, over and under 35 years, and this studies focus is on the younger group since it is often during this period athletes are at the elite level. It is also in this category the most unexpected sudden deaths occur that is not due to coronary atherosclerosis, which is the dominant cause of death, and drastically increases, for people over 35 years old.AimThe aim of this study was to scientific and unbiased analyze peer-reviewed clinical articles todescribe the pros, cons and cost to implement an ECG-screening as a standard before physicalactivities for specifically defined elite athletes.MethodA systematic review was performed and after all data collection 21 articles was chosen to beused as a base for both background and analyze. At the end 10 articles was fulfilling the criteria to be used at the analyze and later the results.ResultsThe implementation of ECG-screening has reduced SCD in Italy by 89 % between the years 1979-2004.

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..

Syntesdesign AB is an academic company that is supposed to enter the HIV drugmarket by manufacturing a "me-too"-drug with indinavir as the starting substance.Our task is to find 100 potential indinaviranalogues. Our further task is to suggesthow to perform a bondingassay to test the affinity for all these analogues. We willpresent a method, required equipment and calculated costs for the assay..

This anthology covers subjects such as beeing involuntary sterile, adoption, coping with desease, death and anxiety. All chapters are based on observations and interviews analyzed with Grounded Theory. Our aim with the anthology is to tell the subjective story of individuals focusing on aspects such as crisis, conditions of living and identity. We chose to work from these aspects as we find the processes that creates and re-creates the identity and self-image in induviduals interesting. We also focus an society?s means for helping persons in crisis..

This is an essay about how disabled young people look upon themselves and their handicap. The purpose of the essay was to illustrate how the identy and self-image of young disabled persons is formed during their youth, and also how they experience their handicap during this time in life when you compare yourself with friends and other significant persons.My questions were:1. In what ways is the identity and self-image affected by being handicapped?2. Which experiencies do handicapped young people have when it comes to how other people treats them?3.

Sammanfattning Under de senaste decennierna har de politiska kampanjerna blivit alltmer professionella och de politiska partierna bör därför likt företagen förlita sig på etablerade marknadsföringsteorier. När politiska partier ska påverka sina väljare är sambandet mellan organisationsidentitet och image viktigt då identiteten ska återspeglas i den image som väljarna har av partiet. Centerpartiet tappade i väljarstöd i det senaste riksdagsvalet 2010 och är ett parti som haft anledning att analysera och reflektera över sin identitet och image. Tidigare var Centerpartiet ett utpräglat landsbygdsparti medan de numera, i en högre utsträckning än förut, vill identifiera sig med städerna och de väljare som finns där. Centerpartiet har även under den senaste mandatperioden kompromissat i politiska frågor som var och är viktiga för partiet, partiets medlemmar och väljarna.

Sväljkapacitet kan skilja sig åt mellan olika åldrar och kön. Detta kan inverka på prestationen på så kallade vattensväljtest. Ingen uttömmande studie har gjorts angående effekt av ålder, kön och vattenmängd på sväljförmåga hos friska vuxna i Sverige. Syftet med föreliggande studie var att presentera normdata för tre olika mått på sväljförmåga: sväljtid, sväljkapacitet och antal klunkar vid 1 respektive 2 dl vatten hos friska vuxna, samt att undersöka effekter av vattenmängd och ålder respektive kön på sväljförmågan. 239 vuxna deltagare stratifierades utifrån ålder och kön.

ECG-Screening for young elite athletesAbstractBackgroundSudden cardiac death (SCD) during physical activity is a frightening and emotional tragedy that draws huge media attentions when it occurs. Fortunately it is a relatively uncommon occurrence but happens nonetheless to young athletes who often seems to be in perfect health. SCD is used as a term for sudden unexpected complications on the cardiovascular system that leads to a deadly outcome normally within the first hour of onset of symptoms and the cause is some sort of underlying cardiovascular disease that gets triggered by physical activity.Normally athletes gets divided into two groups dependent on age, over and under 35 years, and this studies focus is on the younger group since it is often during this period athletes are at the elite level. It is also in this category the most unexpected sudden deaths occur that is not due to coronary atherosclerosis, which is the dominant cause of death, and drastically increases, for people over 35 years old.AimThe aim of this study was to scientific and unbiased analyze peer-reviewed clinical articles todescribe the pros, cons and cost to implement an ECG-screening as a standard before physicalactivities for specifically defined elite athletes.MethodA systematic review was performed and after all data collection 21 articles was chosen to beused as a base for both background and analyze. At the end 10 articles was fulfilling the criteria to be used at the analyze and later the results.ResultsThe implementation of ECG-screening has reduced SCD in Italy by 89 % between the years 1979-2004.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Changes in the labour market combined with an increased media coverage of managers, have resulted in the rise of a new human due diligence industry. The use of background checks has lately become increasingly popular on the Swedish market and many companies use it as an evaluation tool when recruiting. This study investigates differences in the background screening procedure for recruitment to executive management positions and lower level positions. It also aims to answer why background checks are conducted, using a cultural and a functional perspective. The report takes an abductive approach and data has primarily been gathered through a survey directed to large Swedish companies.