To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

The purpose of this paper is to study the image of Strindberg that is conveyed in four different textbooks for the upper secondary school. How do the teaching authors choose to portray Strindberg? Do they focus on any one particular aspect of his writing? Adjacent to this a subsidiary aim is to see if teaching authors highlight the fictional nature of Strindberg?s works or choose to encourage a biographical interpretation. The work consists of a study of four literary history textbooks in the subject of Swedish for the upper secondary school, from 2000 to 2012. In the selected material the sections focusing on Strindberg and his writings are closely read and critically analysed.

AbstractThis act is about how five children with dyslexia consider and understands their diagnosis. It is also about their self-image, future sights and about how their school life is compared with before they got their diagnosis. The study is implemented autumn 2011 on a medium-sized school in central Sweden. The survey was implemented through interviews with the five children, of which four was girls and one was a boy. The study shows that the children understand their dyslexia relatively well, but that they experience that it is bothersome to live with dyslexia.

Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

Syftet med studien var att öka kunskapen kring hur företag genom annonsens uppbyggnad kan påverka sin image. En kvalitativ studie har genomförts genom insamling av primärdata. Annonser från tre företag valdes ut, varpå semistrukturerade intervjuer genomfördes med såväl företrädare för företagen som sexton respondenter. Studien visar att konsumenters tidigare kunskap och erfarenheter påverkar deras utvärdering av annonser. Annonser som uppfattas som mainstream kan både vara något positivt och negativt.

During consultation procedures between forest owners and the Sámi, data on, e.g., reindeer lichen biomass on the current site is needed. Hitherto, the existing methods of measuring lichen cover and biomass has been either objective methods such as the Point Intercept method, which is time consuming, or some sort of subjective visual estimation, which is faster but less accurate. However, both these methods are sensitive to different observers and/or to different inventories. This paper addresses the further development and evaluation of a photographical inventory method that uses colour distribution in images to estimate lichen biomass. During the autumn of 2011 six different locations, with different grazing pressure and lichen cover, in Norrbotten county were inventoried using both the Point Intercept method and the photographical method, complemented with collection of biomass samples.

This study examined how users interact with a smartphone while in a learning situation based on videos via smartphones as a learning tool, and how this interaction and phenomena is experienced. The five test subject were separately given the same task that they were to solve using video instructions that were picked out and given to them. After finishing the task the subjects were observed while they demonstrated how they completed the task. After the observation the subject were interviewed using semi-structured interviews. The results show that the user experience of this phenomena is based on more pragmatic values than we could find in earlier studies, i.e.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.

The aim of this study is to examine whether the image of the stereotype librarian has created conflict in young librarians´ personal identity and/or professional identity and if this has shown in their choice of clothes? Our purpose was to find out, with the help of their choice of clothes, the young librarians view of themselves as individuals and professional librarians. We have searched for the answers to the following questions: - Do young librarians experience that clothing at their workplace has any significance and if so, what do they want to signal with their clothing? - Do they experience that clothing and appearance has any impact on their personal and professional identity? - How do they relate, by their choice of clothes, to the stereotype images of the librarian? We have performed qualitative interviews with eleven young female librarians. As a theoretical framework we have used ideas and concepts from different areas of research; semiotics, social psychology, business administration and ethnology.

Titel:     Mätinstrument: Kundnöjdhet ? Att jämföra image, förväntningar och upplevelser i modebutikerSyfte:Syftet är att undersöka de förväntningar om nöjdhet som kunder baserar enbart på en varumärkesmix. Vilka aspekter av ett butiksbesök dessa varumärkesbaserade nöjdhetsförväntningar framförallt rör, hur nöjda kunderna förväntar sig att bli med dessa aspekter och huruvida nöjdhetsförväntningarna infrias vid ett besök i en butik som har en specifik varumärkesmix. Som ett delsyfte undersöks vad i ett butiksbesök som är viktigt för de deltagande konsumenterna när de handlar kläder.Metod:Vi valde att använda oss av en kvantitativ metod där vi intervjuade 111 kvinnliga respondenter om vad de tyckte var viktigt, vilka förväntningar en varumärkesmix skapar samt hur nöjda de var efter ett besök vid dammodeavdelningen på Åhléns i Umeå. Vi utgick från ett deduktivt angreppsätt med befintliga teorier som stöd för våra frågeställningar.

Background: The lack of knowledge regarding preschool children's mental health prompted Uppsala University, in collaboration with Uppsala Kommun, to start a study in which children aged 3, 4, and 5 years are screened using the "Strength and Difficulties Questionnaire" (SDQ). This screening method has been introduced into the majority of Uppsala County child care centers (BVC), and the nurses' experience of working with this method is examined in this paper.Method: A qualitative approach with semi-structured questions was used to interview ten nurses who pioneered the SDQ Method. The interviews where recorded, transcribed and analyzed using content analysis.Results: Three themes and nine categories were identified from the interviews. The themes were: "Attitude and motivation are important when working with the form", "Clearer overall picture with preschool answer", and "A tool to identify difficulties". The results show that the nurses were satisfied with the form.

Syfte: Att undersöka i vilken utsträckning sjuksköterskor på vårdcentraler ställer frågor om våldsutsatthet i nära relationer till kvinnliga patienter och vad som påverkar sjuksköterskornas ställningstagande till att fråga. Metod: Tvärsnittsstudie i form av en enkätundersökning. Sjuksköterskor (n=81) vid 11 vårdcentraler i ett mellansvenskt län besvarade en enkät med 13 frågor. Svarsfrekvensen var 77 procent. Resultat: Sjuksköterskor inom primärvården frågar i liten utsträckning sina kvinnliga patienter om de utsatts för våld i en nära relation.

Syfte: Studiens syfte är att undersöka på vilket sätt specialpedagoger/speciallärare använder Screeningplanen i sin verksamhet samt om och i så fall hur Screeningplanen har förändrat deras syn på elevers läs- och skrivutveckling. Ett underliggande syfte är att undersöka vilka pedagogiska insatser som sätts in som träning och kompensation så att skolan kan stötta eleven i sin läs- och skrivutveckling.Teori: Läsning är produkten av avkodning och förståelse, L= A x F, där A är avkodning och F är förståelse (Taube, 2007). Lundberg (2010) menar att detta är en förenklad syn på läsning och menar att förutsättningen för läsning är att eleven är motiverad och har mental energi för att utveckla en god läsning. Ytterligare en viktig faktor tas därför med i formeln, nämligen motivation (M): L= A x F x M. Jacobson (2006) menar att det finns olika faktorer till läs- och skrivsvårigheter; språkliga faktorer, begåvning, sociala och emotionella, mognad, hörsel och synnedsättningar, medicinska problem, neuropsykiatriska faktorer, brist på läsövning och fo-nologiska faktorer.