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En kvalitativ fallstudie om vad generation Y gör med reklam

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory. An overall result is that critique of emergency people never are answered. An other is that critique often is directed to people who haven?t been able to affect the critique situations.

Författare

Gabriel Freye Eric Hetting

Lärosäte och institution

Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

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"Kandidatuppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla kandidatexamen.

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