ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

With this essay we want to enlighten the problems to match the brand image an enterprise has with their determination of prices. The purpose with this study is to examine how customers apprehend when cloth enterprises extend their brand in the same category. Further we want do identify how this kind of brand extension can affect the position on the market the enterprise has. Thereby we want from incumbent relevant theories develop factors which enterprises ought to take into consideration at the time of a brand extension in the same category..

Självkoncept, och då i synnerhet individens kroppsuppfattning, kan styra individens motiv till träning samt inställning till proteintillskott. Vidare forskning krävs för att verkligen påvisa skillnader mellan könen även om tendenser kunde urskiljas..

This thesis aims at examining to what extent a few, algorithmically very easily extractable document features can be used to classify electronic documents according to genre. A set of experiments is therefore carried out, using only 11 such simple features in an attempt to classify 84 documents belonging to electronic academic journals into three manually identified genres: table of contents, article, and review. The 11 features are also divided into three sets, containing metrics of words and sentences; punctuation marks; and URL links, respectively. The performance when using these sets of features is then measured with regard to classification accuracy, using a k-NN classifier, four different values of k (1, 3, 5, 7), and both leave-one-out and 10-fold cross-validation. Best results are achieved when using all three feature sets (i.e.

This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.

Sara Stridsberg?s novels Happy Sally, Drömfakulteten and Darling River are all brimming withliterary images of movement and becoming. The physical aspects of being a female subject inbecoming highlights the enfleshed body as important. Themes such as sexuality, power andviolence can be traced in the beautiful but most disturbing narratives of Stridsberg.The purpose of this study is to show the reader how the literary female characters aretranscending the physical borders of their bodies in order to become something more than what thehuman form allows them to be. Heteronormative sexuality, sickness, closeness to water andanimaling are bound together by the way they enact the female characters to stretch beyond thesurfaces of their skins.

In this study we have examined in which way the horse is used in Equine Assisted Therapy, and what effects the treatment staff experience and describes that the interaction with horses has on girls who self-harms. Our Empirical data was collected through qualitative methods such as interviews, participant observation and informal interviews with a total of six different informants, from five different activities with Equine Assisted Therapy for girls who self-harms. In the analysis we have assumed symbolic interactionism, a theory focusing on the human as a social being, where the self-image alters in the social interaction with other human beings. We interwove this theory with the Biophilia hypothesis, an explanatory model concerning human?s relationship to animals and nature.The conclusions we have found in the results are:Equine Assisted Therapy is a complementary treatment comprises both horseback riding and exercises which is not based on the horsebackEquine Assisted Therapy almost always involves three parts, the therapist, the client and the horse.

Dagens stilikoner har en odiskutabel maktposition inom modebranschen. Media bidrar till utvecklingen genom att förmedla budskap till konsumenten. Avsikten med den här uppsatsen är att belysa medias roll i kommunikationen av stilikoner samtidigt som konsumentens förhållande till stilikoner ska granskas. Hur ser bilden av en stilikon ut från mediernas respektive konsumentens synvinkel? Är det medierna som styr vad konsumenterna anser vara stilfullt, eller är det i själva verket konsumenterna som har makten? Uppsatsen är av kvalitativ karaktär och baseras på djupintervjuer med konsumenter och mode¬experter.

Syftet med denna uppsats är att, med bakgrund av vad som redan studerats inom ämnet marknadsföring till segmentet 50+ samt nyförvärvad kunskap, ta reda på om det verkligen är värt för de utvalda bilföretagen att satsa på anpassad reklam mot segmentet 50+ och om konsumenterna inom detta segment uppskattar att de får reklamen direkt riktad till sig. Vi valde att utgå från en abduktiv ansats med kvalitativ forskningsmetod. Vi har valt att göra telefon- samt fokusgruppsintervjuer som ligger till grund för vår insamling av empiri. För att ta reda på information intervjuade vi marknadschefer eller personer med liknande ansvar för att få bilföretagens synvinkel på reklam till segmentet 50+. Därefter valde vi att ha fokusgruppsintervjuer, i Malmö och Stockholm, med kunder till samtliga utvalda bilföretag för att ta reda på om deras åsikter och tankar är i överensstämmelse med bilföretagens, eller inte.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Stockholm is considered as a tourist destination which has a lot of offers to attract tourists and if it utilizes it water better it can give a wonderful and unique experiences and cold baths may become an image to it.The aim of this study is to shed light on the open-air swimming-baths and shores of Stockholm. Also how to use this advantage as it?s a city based on many islands, the purest water in Europe and this makes Stockholm as a destination a very attractive place for tourism. For a better understanding of our study, we have studied the quality and quantity to see how people began to exploit open-air swimming-baths throughout history everywhere in Europe and specifically of Stockholm city sea shore. We did a study on the history traditions of open-air swimming-baths and how it can be a tourist attraction through books and interviews, scientific articles and our personal observation, so that we can analyze how to develop sustainable tourism in the future and how Stockholm city can make development of opportunities for the future.

Bakgrund: Ett problem vid varumärkeshantering är att det vanligen finns ett gap mellan varumärkesidentiteten och varumärkesimagen. Gapet förklaras, i den traditionella litteraturen, av bristen på tid, kunskap och resurser. Vi anser dock att detta inte tillräckligt förklarar denna ?mismatch?, varför vi således vill nyansera förklaringen till varför detta gap uppstår. Syfte: Syftet med denna uppsats är att utveckla teoribildningen kring varumärkeskommunikation.

A study was carried in conjunction with the Orthodontic department at Halmstad General Hospital in Sweden to investigate the possibility of reducing cost and manufacture time of dental implant drill guides. The current system involves sending a digital image in STL format to the Materialise factory in Belgium where information of the position of dental implants is translated onto a moulded mouthpiece. Drill guides are placed in the mouth piece which is then returned to the surgeon. The mouthpiece complete with drill guides is then placed in the patients mouth and used as a guide for the implant drill holes. The cost of 10000 sek and a turnaround time of 2 weeks gave rise to the need for a faster and cheaper solution.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Information på webben konsumeras idag via en mängd heterogena enheter. Faktorer som nätverksunderlag och skärmupplösning påverkar vilken bild som är lämplig att leverera till klienten, då en bild i sitt originaltillstånd på en tekniskt begränsad enhet tar lång tid att hämta samt kräver en stor datamängd. Eftersom surfandet på mobila enheter via mobila nätverk förväntas att öka är en lösning för adaptiv bildladdning relevant. Syftet är att undersöka huruvida en webbtjänst, bestående av en klient och en server, kan avgöra bäst lämpad bildkvalitet att leverera till klienten, baserat på dennes aktuella nätverksprestanda och skärmupplösning. En enhet med lägre skärmupplösning och ett långsammare nätverk berättigar en bild i sämre kvalitet och lägre bildupplösning.