Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

The purpose of this study is to find the virtue ethics John Bunyan presents in Pilgrim´s Progress part 1, compared with the virtues Max Weber presents, and then try Weber´s theory on the empirical data, Pilgrim´s Progress. When I compare the virtues in Weber´s theory with the virtues in Pilgrim´s Progress, I interpret Weber´s theory as limited. From Weber´s theory emerges the puritan virtues: fulfillment of duty, struggle, self-control and live simply. He also mentions gratitude to God and helpfulness to other people, but this is shown through work in the society. These virtues can also be found in Pilgrim´s Progress.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

In 1989 the United States choose, after years of conflict, to carry out a military intervention in Panama, to remove Manuel Noriega, convicted for drug dealing and for threatening the lives of the Americans living in Panama. The aim of this study is to examine whether George H. W Bush?s arguments for the military intervention comply with the principles of the just war.The method chosen for this study is a qualitative literature study, based primarily on secondary data. It is a case study with two complementing theories, the theory of the just war and the world system theory.The result showed that the American intervention both can be justified and unjustified following the principles of the Just War Theory.

The purpose of my work is to understand and examine the reasons why Ethiopia has not developed a larger decline of female genital mutilation, despite their ban on it? A ban that has been operating for ten years should reasonably have reached a greater change than the one Ethiopia has developed today. Based on two different branches of feminist theory, the liberal feminist theory and radical feminist theory, I will try to understand the potential power relationship that can be a immense reason for Ethiopia's continued practice with regard to female genital mutilation. I will examine the liberal feminist approach when it comes to seeing the state as the source of the balance of power that generate inequality in the world between men and women. I will also apply the radical feminist theory on my case study and understand the problem of patriarchy and its already set roles for men and women that we are following in the society today, resulting in gender inequality. The result shows that the radical feminist approach with patriarchy as essential explanation, which articulates that because of ancient traditions and the exercise of power, the amendment must be the changing of power relations between men and women in the private sphere rather than the liberal feminist approach which applies that the state repair the problem..

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

The regime theory is the dominant paradigm in the studies of urban politics in USA. It provides a set of concepts to analyse the change from government to governance in the American local politics. The regime theory postulates that governing power in local government tends to be highly fragmented. The private sector has with its control of economic resources a major influence in shaping governing decisions. In this essay I study the regime theory in a Swedish context to investigate if the theory is pertinent when studying of Swedish local governance.

Gender balance within the business administration field at university level is an area that has gained increased attention in the last decade. As gender balance contributes positively to the scientific and educational achievements within all disciplines, many studies have tried to understand the decision-making processes of students when selecting a business specialisation. However, little attention has been devoted to the finance discipline although there is a remaining gender imbalance within the field at higher-level economic studies. This thesis was performed as a qualitative case study and is based on interviews with second-year bachelor students facing their choice of specialisation at the Stockholm School of Economics. Through an application of the Theory of Reasoned Action (TRA), this study aims to examine factors that influence female business students' intentions to choose a specialisation.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.

Titel: Human being and Christian ? creationtheology of Gustaf Wingren.Analysis of an accentshift from a juridical theological metaphor to a biological theological metaphor.Author: Tove Pilroth.The purpose of the essay is to analyse the meaning and the consequences, in a critical and constructive way, of an accentshift of interpretation and understanding of the gospel, from a juridical theological metaphor to a biological theological metaphor. The purpose is presented in the frame of the creationtheology of Wingren. To be able to make the research and to answer the purpose of the essay, the following questions are essential:The human being is captive and redemption is liberation. If we are serious about that the gospel gives the human being rehabilitation, satisfaction, liberation and a life and a future with God, the essential question is which metaphor, a juridical or a biological, that speaks to the human being in the best way? What is the meaning of an accentshift from a juridical to a biological metaphor? How does the creationtheologhy of Wingren, from a biological metaphor, meets the situation of the existence for the human being, her longing for life, health and meaning? What kind of theological resources are present in the creationtheology of Wingren, in the confrontation with future theological challenges?The essay is stressing the need of pluralism in the interpretation of the gospel.

The aim with this paper is to investigate how the Social Democratic Party (SAP) deals with the question of economic migrants, or more specifically how the problem is represented by the Social Democratic Party, and how this representation has developed over time. The SAP's theory became recently contested by a competing theory that was caused by the predicted future demographic development in Sweden, combined with the EU's eastern expansion. The first factor contributed to the re-write of the theory, to a theory that saw economic migrants as a solution instead of a problem, in direct contrast to SAP's theory. The second factor was a direct threat to SAP's labour immigration policy. This leads to my second question, how did SAP respond to this pressure?The answers to these questions are achieved by using discourse analysis by applying a problem oriented theory on empirical material, constituting propositions, articles in mass media and parliamentary debates.

In this essay, we attempt to study and analyze the work towards equality between men and women at the university of Örebro, Sweden. By using discourse analysis we have the ambition to test organizational theory with a gender perspective as the explanatory model for the schools successful work. We also have the ambition to develop our theory and ad an organizational theme focusing on actors..

Syftet med uppsatsen; Positoinering av ett varumärke - en utmaning för Björkliden Fjällby är att kartlägga och analysera positioneringsprocessen av ett servicevarumärke. Björkliden Fjällby används som fallföretag och intentionen är att skapa en förståelse för positionering av varumärken och då i synnerhet servicevarumärken. Uppsatsen är en kvalitativ fallstudie av positioneringen av varumärket Björkliden Fjällby som ska belysa även generella aspekter för positioneringen av servicevarumärken. Teorier kring varumärken, servicevarumärken och positoinering används för att analysera empirin. Empirin består till största del av primärdata som hämtats genom intervjuer.