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En riktig man är modig

En preventionskampanj om den idealiserade mansbilden


Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates. Men are not encouraged to seek help when they face emotional or psychological problems. In my work I have studied how to reach the risk group (men between 15 and 44 years) with both visual and text based information. With this knowledge I have designed a campaign with the goal to inform about the hegemonic image of masculinity and its possible consequences, thesuicide rates, and to encourage the risk group to seek help.The preparatory study consisted of a literature study on the theme in order to find a promising approach, a competitor analysis of other preventive campaigns and an expert interview to ensure that the chosen approach was in line with the chosen goals. Finally I interviewed different people on how they reacted to the posters; with their feedback I implemented the final changes in text and layout.My work resulted in five posters that are designed after five typical male character traits: courage, independence, leadership, assertiveness and facing a challenge. These male characteristics are questioned trough text and picture and are used to encourage men to seek help. Additionally the posters inform about the suicide statistics.

Författare

Anja Lemcke

Lärosäte och institution

Mälardalens högskola/Akademin för innovation, design och teknik

Nivå:

"Kandidatuppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla kandidatexamen.

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