With emphasis on women's magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's magazines. The result indicated that both the men questioned and the women's magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's magazines presented.

Speech intervention for children with language impairment aims to both strengthen specific language skills and to reinforce the ability to participate in interactional contexts. Children with language impairment often have problems in interaction; therefore the contributions of the conversational partner are of great importance. Thus, the demands are high on the speech and language pathologist (SLP) for sense and cohesion in intervention. The aim of the present study was to examine how SLPs and children with language impairment interact in language intervention. An approach influenced by Conversation Analysis was used in order to identify various phenomena that occurred, and their effect on the structure of the interaction was analyzed.Four SLPs, two men and two women, were enrolled in the study.  They participated in intervention with two children with language impairment each, i.e.

Within the fields of business as well as the academic, there is a growing interest for the role images play in an organized conception of the world. This paper acknowledges the relevance of such images and ideas, and its purpose is to examine the fixed ideas and conceptions of the world as they appear in a Swedish organizational context. The Swedish Trade Council is a hybrid organization between the state and private sector with an outspoken purpose of defining an image of the outside world for small and medium size enterprises in Sweden. The underlying question in focus for this study is: What central conceptions of the world appear in the Swedish Trade Council?s information films ?Världens möjligheter?? Within organizational studies, a postcolonial theory has to a large extent been overlooked.

The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

The background of the study consists of the fact that knowledge about how eating disorders are developed and maintained is extensive. Socio-cultural factors and media influence when developing an eating disorder is of significance. When reviewing literature and previous research, knowledge about practical attainments when treating eating disorders are insufficient. The aim of the study was therefore to examine how staff who treats eating disordered patients think about body ideals, strive for success and media influence in treatment and rehabilitation. The theory consists of Foucault?s theory of power, how beauty ideals are dependent of the cultural context in which we live and what qualities are associated with beauty and body ideals.

Syftet med denna uppsats har varit att öka förståelsen för kunders perception av företags miljödesign och hur detta påverkar deras uppfattning om företags image. Uppsatsen grundar sig på ett fallföretag, SEB i Lund. Den emiriska analysen har sin grund i kalitativa djupintervjuer gjorda med SEB och med SEBs kunder. Att kunder reflekterar över miljödesign är något som framkommer i studien. Studien indikerar att de krav kunderna har på en bank framförallt är helhetskänslan, som skall vara inbjudande och intressant.

Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

Works on transparent paper, also commonly known as tracing paper, have been described as ephemeral or temporary working documents and they usually number large quantities in archival and museum collections. They have therefore previously been considered of lower priority and can be found in poor condition due to a lack of treatment or suitable storage prospects. In addition, transparent paper can be very sensitive to moisture and reacts by deformation or loss of transparency. Due to the volume of these works and the necessity of treatment, there is a call for simple and efficient conservation methods. A common solution in archives for the treatment of water-sensitive works on paper has been the use of heat-activated tissues as they can be applied without the introduction of solvents. There is little published about the use of heat-activated tissues on transparent paper and is mentioned only briefly in existing literature.

Sammanfattning Titel: Hur uppfattas image i olika kulturer? Problemformulering:Det första steget i vår problemundersökning är att studera vilken image BabyBjörn vill föra ut på de olika nationella marknaderna och vilka tankar som ligger bakom den eller de images man för ut. Därefter ställs följande frågeställning: Hur inverkar kultur på image och uppfattas imagen olika i den svenska respektive franska kulturen? Syfte: Syftet med denna uppsats är att studera hur ett företags image kan te sig på en internationell marknad samt att se hur köpbeteendet skiljer sig två länder emellan. Undersökningen strävar efter att förstå hur internationellt imageskapande kan utvecklas och hur image uppfattas av konsumenter från olika kulturer och om de olika kulturerna, till vilket företaget vänder sig, påverkar uppfattningen av företagets image.

In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. The reason; several times during the game, hooligans from both sides started big quarrels and the hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image.  Therefore, in this essay I want to investigate how AIK communicated through the crisis. I also want to evaluate whether their communication was good or bad from the perspective of different crisis communication theories.The essay?s research questions are:How did media describe the crisis and AIK´s part in it?What effect did AIK´s previous history of similar problem have on the ongoing crisis?How did AIK communicate through the crisis?How was AIK´s image affected by the crisis?What did AIK do well/what could AIK have done better?To be able to answer these questions, several news articles from the sports paper ?Hockeyexpressen? has been analyzed as well as a text from AIK itself.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

Teching aid in form of schoolbooks plays an importent role. The teacher uses schoolbooks as a tool in its tutoring. I have examined how and whether the pictures in the schoolbooks are presenting people and ethnic minorities biased and stereotypical. The material I have examined consisted of a series of schoolbooks (So-direkt 1-3, samhällskunskap av Bonnier 2003).To find out if that is the case I have used a theory by Stuart Hall, his theory is about people and how they are represented in different types of media, like pictures and text. I studied it by using the method of image analysis where I investigated and interpreted the denotation and konnontation of the pictures.