Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum advantage of it. In the company the brand is a great resource with analready known identity and established values that can help new products to enter the market. Toextend the brand is a popular growth strategy but it is important to do it properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions.

The aim of this thesis is to describe how service companies through adjustment of the customer?s zone of tolerance can influence customer?s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach utilizing personal interviews, which were conducted at two service companies. The study showed that the aspects of the service that have greatest importance for the customer?s assessment of the service and customer satisfaction among others are personal treatment and that personel behave in the way that makes the customer feel itself taken good care of and unique.

The aim of this master?s thesis is to identify differences and similarities, regarding security, in two goods terminals in an organisation in the transport and goods sector. In this thesis we use Cultural Theory as an analytical instrument to investigate organizational culture, as seen from a security perspective. Cultural Theory is a theory seen from two perspectives, the stable perspective and the mobile perspective. These two perspectives concentrate on different research areas.

En sammanfattning av uppsatsen på maximalt 8000 tecken. Uppsatsens titel: Syndabockfenomenets betydelse i affärsvärlden -fallet Pehr G Gyllenhammar- Seminariedatum: 2004-03-05 Ämne/kurs: Magisteruppsats i marknadsföring, 10 poäng Författare: Jon Bertilsson Handledare: Peter Svensson Nyckelord: Affärsvärlden, syndabocksprocess, funktion, image Syfte: Avsikten med denna uppsats är att ge en ökad förståelse för syndabocksfenomenet och dess betydelse inom affärsvärlden. Metod: En kvalitativ metod togs i anspråk för att uppnå uppsatsens syfte. Den kvalitativ metod som användes hade formen av en dokumentstudie av ett empiriskt fall. Det empiriska materialet tolkades med hjälp av den hermeneutiska cirkeln.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

Problem: Hur kan mobiltelefoners användargränssnitt användas för att kommunicera emotionella eller psykologiska signaler till användaren? Syfte: Syftet med uppsatsen är att skapa förståelse för vilka faktorer i användargränssnittet till en mobiltelefon som generar en emotionell eller psykologisk reaktion hos användaren. Metod: Vi har samlat relevant teori från främst informatik och psykologi. Datainsamlingen skedde genom tio personliga intervjuer med mobiltelefonanvändare. Analysen av empirin, i relation till teorin, gjordes med så kallad kodning.

The relationship between color and music, and their relation to the human being and our surrounding universe has been subject of studies, theories and experiments since the old ages. From the ancient China and Persia to the present times, philosophers, scientists and artists have tried to explain these connections between color and music and also tried to find answers to this ancient enigma.The invention of the color organ c. 1730, an instrument that was intended to display color in addition to the musical auditive experience, was the first attempt to materialize the practical correlation between notes and color. This correlation has its foundation in the ideas of Isaac Newton, who through his book Optics published only a few years earlier, conformed the beginning of a new art culture: ?Visual music?, in which image and sound are the fundamental elements in the creative process.The ?visual music? concept is not only grounded in the ideas of music and sound, but also in the extraordinary creative capability of certain individuals.

Studien syftar till att undersöka den ökade pressen på den personliga imagen på de sociala medieplattformarna Facebook och Instagram och studera hur stockholmare i åldrarna 20-30 uppfattar eventuella effekter av detta. Undersökningen har sin utgångspunkt i två vetenskapliga discipliner; medie- och kommunikationsvetenskap och psykologi och är baserad på fyra kvalitativa informantintervjuer och två fokusgruppintervjuer om fyra respektive fem gruppdeltagare. Datamaterialet har därefter transkriberats för att senare sammanställas med hjälp av ett kvalitativt analysschema. Tillämpad analysmetod är hermeneutisk meningstolkning som går ut på att analysera de separata delarna som skapar förutsättning för att förstå helheten. Analysschemat är därför uppdelat på fyra huvudteman: användarfrekvens, user gratifications, den personliga imagen på sociala medier samt psykologiska effekter av deltagandet på sociala medier.

Injuries to the suspensory ligament represent a huge problem in equine veterinary medicine. As many of the affected horses are elite-competition athletes, there are high expectations on veterinarians to make these horses fully functional again. The suspensory ligament has several features which makes the healing process complicated. So far no treatment has shown to optimize the healing process. This has led to the testing of many new treatment methods, in order to find a consensus for the injury.

This master?s thesis has the intent of showing that the tattoo can be regarded as an individuals document according to prevailing notions in archival science. Suzanne Briets definition of the concept of document is used in this thesis as a widening definition, a document does not have to presented in a defined form, it is only required to represent an object or intellectual phenomenon and to be informative.Tattoos are presented in this thesis as informative with regard to the status and position of russian/soviet convicts and as such presenting an individuals identity within a specific context. As documents they also provide the individual with the essential evidence of his or her endeavours in a criminal environment. Also, they have the ability to function as an individuals memories of relationships, hardships and comradeships.

Customer information is to be seen as an essential part in service development. The company should be aware of how their customers experience their services. The company can get access to customer information through complaints from their customers. All information obtained from the customers is not possible to use when developing new and existing services. The information has to be analysed before it is possible to use it for service development.This paper describes if Scandinavian Airlines (SAS) uses their customers as a source of knowledge when developing new and existing services and in that case how.

The Capturetheory wants to give an alternative explanation for the need of regulation. From this point if view the government does not have enough information to make an optimal regulation. There is a possibility for different interest groups to take advantage of the political arena by rent- seeking behaviour. An industry may be willing to be regulated to protect itself from competition. The objective of this paper is to account for the pros and cons of the theory of regulatory capture and also if it can be applied to the Swedish market of pharmaceuticals.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

This bachelor thesis includes two different manuals and design of an interface box between a test object and a general test station (computer) with ARINC429 communication.There are three different purposes with this project:The first is to setup a general test station with ARINC429 communication using a communications card from DDC (DD-42916i3-300) and software from Ampol Technologies (dataSIMS).The second is to design a new interface between the test computer and the test object. As well as implementing two components in the equipment.The third is to write two separate manuals to guide the users of this equipment. There are two different kinds of users of this equipment, technicians and system engineers. Technicians use the equipment to test and repair flight components. System engineers will implement new components in the equipment.The result of this project is a working test station with a new interface and two manuals..

In the political world of today the discussion of Just wars are very present, since the international law and the UN Charter provides certain rules about when it is justified to go to war (jus ad bellum) and how a justified war should be conducted (jus im bello). The discussion about jus ad bellum and jus im bello derives from the theory of Just war. Both in international law and the Just war theory, focus is on interstate wars were the actors are two sovereign states. Since the end of the Cold War there has however been a change in the way wars are conducted. From interstate to intrastate warfare, where the government in most cases no longer has the monopoly over the warfare.According to these facts, my conclusion is that the Just war theory has to expand and incorporate a focus on the human rights in order to be able to meet the new standards of the new wars.